Kai Lode | Quiz Funnels

Norway ➡️ Dallas ➡️ Phoenix | Quiz Funnel Builder | $6M Generated for Clients | Worked with Patrick Bet David for 5 years

[Kai Lode | Quiz Funnels @kailodee]

It’s crazy how ONE person can change your life FOREVER.

Here’s how I went from an average college dude with no clear direction to working directly with @patrickbetdavid the last 5 years

🧵 🧵

Use these 3 lessons to work with high profile people.

[Kai Lode | Quiz Funnels @kailodee]

Here's a math problem most businesses never run:

If you doubled your conversion rate tomorrow, you'd generate the same revenue as doubling your ad spend.

- One costs you nothing.
- The other costs you exactly what you're already paying.

Yet 9 out of 10 businesses default to spending more on ads.

Why?

Because spending more is loud, visible, and easy to take credit for.

Fixing your conversion rate is quiet, technical, and unglamorous.

The leverage is almost always in the work nobody sees.

[Kai Lode | Quiz Funnels @kailodee]

@holmisthename W

[Kai Lode | Quiz Funnels @kailodee]

@blvckledge Goat

[Kai Lode | Quiz Funnels @kailodee]

@ConalXBrady The sequence matters more than the popup itself. Visitors who opt in and then land on a page that reflects what they signed up for convert at a completely different rate than ones who see a generic welcome.

[Kai Lode | Quiz Funnels @kailodee]

@EcomPadrino_ Yes. The part most brands skip is how the result page gets matched to the specific answer someone gave, and that is where the conversion actually happens.

[Kai Lode | Quiz Funnels @kailodee]

@Frontend_Prince The teardown works because it treats the page as a sequence, not a layout. Each element either moves the visitor forward or it doesn't, and most homepages have elements doing neither.

[Kai Lode | Quiz Funnels @kailodee]

@Victor_Ecomm Those three seconds hit differently depending on where the visitor came from. A page that opens on the exact angle that brought them there uses those seconds to confirm they are in the right place.

[Kai Lode | Quiz Funnels @kailodee]

@HenryCrochemore The product being right for a specific person is the foundation. The page that tells that specific person it was built for them is what gets them to convert.

[Kai Lode | Quiz Funnels @kailodee]

@Victor_Ecomm The trust problem also shifts based on where the visitor came from. Someone clicking a retargeting ad after researching competitors needs a different page than someone who just discovered the brand on TikTok.

[Kai Lode | Quiz Funnels @kailodee]

@tech_nurgaliyev At that spend level the gap usually lives in what happens after the click. Audiences coming from different angles need different pages to convert, and one generic destination is splitting the difference for all of them.

[Kai Lode | Quiz Funnels @kailodee]

@chrisorzy The old dog is learning new tricks!!

[Kai Lode | Quiz Funnels @kailodee]

Here's a math problem most businesses never run:

If you doubled your conversion rate tomorrow, you'd generate the same revenue as doubling your ad spend.

- One costs you nothing.
- The other costs you exactly what you're already paying.

Yet 9 out of 10 businesses default to spending more on ads.

Why?

Because spending more is loud, visible, and easy to take credit for.

Fixing your conversion rate is quiet, technical, and unglamorous.

The leverage is almost always in the work nobody sees.

[Kai Lode | Quiz Funnels @kailodee]

I've always believed the biggest leverage in life are the relationships that compound over time.

Naval Ravikant says there are four decisions that shape almost everything in your life:

1. Who you marry
2. Where you live
3. What you work on
4. Who you work with

Most people obsess over the things that don't matter and ignore the four that do.

[Kai Lode | Quiz Funnels @kailodee]

@Camicees Frequency tells you where the visitor is in the funnel. Showing them the same generic page regardless is technically an answer, just not a great one.

[Kai Lode | Quiz Funnels @kailodee]

@ElbaumJacob The destination is almost always the answer and almost always the last thing anyone looks at. 21.4% is a very polite way of saying the landing page was the problem the whole time.

[Kai Lode | Quiz Funnels @kailodee]

@ecomjohne The creative volume is what surfaces the winning angles. Most brands stop there and wonder why the ROAS doesn't follow the creative all the way to the sale.

[Kai Lode | Quiz Funnels @kailodee]

@jacksoncantoo Scaling spend compresses ROAS faster when the landing page is static. One page built for every audience segment isn't keeping up with the variation in who's clicking at higher spend levels.

[Kai Lode | Quiz Funnels @kailodee]

@zack_zrr Volume gets you the winning angles. Sending all of them to the same landing page is a fun way to throw half that work away.

[Kai Lode | Quiz Funnels @kailodee]

@EcomPadrino_ Quiz funnels move fast when the post-quiz page actually matches the result. Wild how often brands spend months perfecting the quiz and then drop everyone onto the same generic landing page.

[Kai Lode | Quiz Funnels @kailodee]

@blvckledge Recommendation sections work best when they reflect what that specific visitor actually browsed. Turns out showing everyone the same four products is not the personalization flex most stores think it is.