This is such a blatant wilful illegal misuse of an existing ethical brand @arakucoffeein which is also listed separately on Amazon site! So, even @amazonIN@amazon should look into this and delist them or ask them to correct their false claims and narrative. Meanwhile we shall investigate and complain to appropriate legal authorities. Thank you @ayurvedacharya
I’m so glad you asked, because it gives me an opportunity to clarify something that often causes confusion.
So forgive me for this long post.
The store you mentioned is not part of our Araku café chain.
The name Araku coffee can be used by anyone as it is a GI tagged name of a village & a mandal in Andhra Pradesh
Araku, like Darjeeling, can’t be exclusively trademarked by anyone.
You will find many businesses using variations such as Araku Valley Coffee, Araku Tribal Coffee and Araku Nature.
What is uniquely ours is the ARAKU brand identity; our distinctive logo, typography & graphics, which you’ll see on every genuine ARAKU café and pack.
And our Cafés also have a distinctive, pristine, look & feel with a colour palette which we have pioneered.
I’ve attached a photo of our logo so you know what to look for.
And behind that logo lies a story we’re immensely proud of.
ARAKU coffee is the result of 25 years of regenerative agriculture work by the Naandi Foundation in the Araku tribal region.
What began with just 1,000 farmers has grown voluntarily to 100,000 farming families across 1,300 villages.
Through the Tribal Coffee Cooperative created by @Naandi_india, farmers receive year-round, field-based training, often from tribal trainers within their own communities, in growing and harvesting exceptional coffee alongside pepper, fruit and other crops that preserve biodiversity.
Today, it is the largest organic coffee cooperative in the world.
And quality is non-negotiable.
Farmers who want to remain in the cooperative and sell their coffee to us must meet rigorous standards, passing through 19 milestones every year to achieve a score of 91/100.
Their coffees are then evaluated by an international panel: the Global Gems of Araku Jury & the awards are presented at the cooperative’s extraordinary annual gathering, representing more than 35,000 farmer members.
So yes, we’re delighted if the growing recognition of the name Araku helps other entrepreneurs and coffee growers from the region prosper.
But if you want to taste OUR Araku, the coffee that is the product of this remarkable 25-year journey, look for the logo.
That logo doesn’t just identify the coffee. It identifies the community and the process behind it.
As the NANOLOT series comes to a close, we take a moment. Releases sold out in hours, once in minutes. What stays with us is not speed, but trust. This moment belongs to Araku Valley’s tribal farmers, Naandi Foundation, and everyone who stood with them. ✨
Professors Duvvuri Subrahmanyam (@mangaloreman) & Pratikash Panda at IISc Bengaluru are doing some seriously cutting-edge work in high-speed flight.
It is exciting science, with a forward-looking vision for building India’s aerospace capabilities. And that’s about as much as I’m willing to reveal!
But something else about them deserves to be shouted from the rooftops.
After stints at institutions such as Caltech, Princeton, Purdue, and Sandia Labs, they chose to come home and build here.
That tells us something about the calibre of researchers India is now attracting back and about the world-class deep-tech ecosystem taking shape on our own soil.
One of the most encouraging signs for India’s future is seeing exceptional researchers choose India not out of obligation, but out of ambition.
The future isn’t on its way.
It’s already being built.
Quietly, boldly, and right here at home.
Indeed. These girls @NanhiKali we work for teaches us some of the most lasting lessons of grit, perseverance, humility and how to dare to dream.
#TeachersDay
A clip of the latest @arakucoffeein Café in India before it opened its doors a few days ago…
The eighth in the world. Four in France, now four in India.
I trust you’ll be able to figure out which city & which location?
On #TeachersDay I salute and bow my head to these Women Entrepreneurs aka Farmers in Shravasti, Uttar Pradesh. These are just four of a 100,000 that we work with to create Good Food Corners as part of @naandi_india effort to create a nationwide Good Food for All network where women produce all the food for their homes in small patches of land learning for the first time Regenerative Organic Agriculture of Naandi Foundation. They have learned, taught and impacted a million lives in their villages.
They are both the best students and teachers I have met last two years.
(Thank you @MahindraRise for supporting this initiative year after year as part of the CSR initiatives.🙏)
What a heart warming story. A great education institution is a place where students are made into good human beings and here #Pappu ji was a “tenured professor” in his own right.
Kudos to @bitspilaniindia and the students who kept the tradition of empathy and respect for all.
This story of Gayatri winning under the tutelage of her father is my Motivation story for the month!
I have seen Gopichand in his academy training so many hopefuls, day in and day out, for the last two decades. I recall going there to see a very young Gayatri starting out to play. What a journey. As a fellow Indian and father of a daughter I am so proud.
More power to you my friend Gopi.
Take a bow @PGopichand73
Perfect case for being Ambassador to #ProudFathersForDaughters for @NanhiKali which now has over 1300 girls footballs teams raised by @naandi_india
Maybe next time I will take the father-daughter duo for the finals of our #ToofaanCup to inspire the 100,000 girls we work with. 🙏
#September #MonthlyMotivation
(Of course, Congratulations to both Teresa Jolly and Gayatri Gopichand.)
I express my heartfelt gratitude to Hon’ble Chief Minister @ncbn for saying these words of appreciation to @naandi_india and the people behind the success of @arakucoffeein as a globally renowned brand from India. The Hon’ble CM’s words of praise is a huge fillip to all the tribal farmers and the team at Naandi Foundation. 🙏
Shri Chandrababu Naidu garu, the Hob’ble CM of Andhra Pradesh is a visionary leader needs no retelling by me. What needs to be highlighted is his visionary zeal for building institutions that impact and last for ever. The best example is how he set up in 1998 both @naandi_india and @ISBedu in Hyderabad.
For Naandi Foundation, he had chosen the late Dr.K. Anji Reddy to be the Founding Chair and they together got me as the Founding CEO in 1999 (although I joined only in end 2000). I convinced him and Dr. Anji Reddy to convert Naandi into a direct implementation NGO and make it responsible for work across India and not just for the State of Andhra Pradesh.
Naandi has cumulatively impacted over 10 million lives through its scores of programs. The revival of hundreds of Lift Irrigation Schemes; creating largest centralised kitchen in Hyderabad and feeding a million Mid day meals daily in 26 locations in India; and also impacting a million each of school going girls and unemployed youth across India with skills and jobs. Last two are thanks to generous uninterrupted CSR funds from @KCMahindraEduc1 for Project Nanhikali and @mahindrarise under the banner of Mahindra Pride Classrooms which has now become a Job (creation) Factory!
But one ambitious legacy project we chose in 2002 was the Transformation of Araku region which was struggling with Naxal movement targeting development work by Government. It is 25 years of daily dedicated work in 1200 villages with every single tribal family together with a farmers coffee cooperative (SAMTFMACS) that resulted in transforming the region with world class coffee and 55 million trees planted through support from various innovative financing schemes from around the world. ITDA Paderu and @CoffeeboardI always gave Naandi all the support for our yeoman service that is still going on to a greater scale and global success.
All this while, the global brand launch of @arakucoffeein was the vision of Dr Reddy and @anandmahindra who became the Chair of Naandi Foundation from 2013 after the untimely demise of Dr. Reddy. We then roped in his son Satish Reddy and Kris Gopalakrishnan and Maganti Rajendra Prasad also as Life Trustees to support making Araku Coffee into a global brand.
After opening 4 hugely successful cafés in Paris, we are expanding there making Indian Coffee and Agriculture world famous through our own excellent Arkau Coffee and branding and design. India too, we are expanding regularly. In few months we will open in New York, USA.
For the last few years, over 72,000 farmers are making net profits in lakhs of rupees annually from their tiny estates that are only 1-2 acres. Half a million lives are prospering in the region with Naandi’s work combining Regenerative agriculture science with global branding and marketing.
Naandi and Araku will continue to fly India’s tri-colour high with highest standards of ethics, quality and impact.
When I started Project Nanhi Kali nearly three decades ago, I never imagined it would become a movement of this scale.
Today, thanks to all those who joined & shaped the initiative, it has impacted nearly a million girls while creating an ecosystem of communities, corporates and individuals committed to changing what it means to be a girl in India.
What I love most is that the team keeps reinventing. Its latest innovation is using football to build confidence, teamwork and leadership.
With over 2,350 girls’ teams, this year’s Toofaan Cup mirrors the FIFA World Cup, with teams representing all 32 participating nations. The girls are learning far more than football; they’re discovering the world.
My salute to the thousand-odd Skill Associates and the all-women Game Changers and coaches, and to the people who have shaped this journey: Sheetal Mehta, Swati, Rohini Mukherjee, Lisa Murawsky, Radha Varadarajan, Seema, Devu and, of course, the irrepressible Manoj Kumar!
May this tribe continue to Rise…
Delighted to share that we now have our fourth Araku café in Paris!
Launched on 30th May, at 2 Rue Ferdinand Flocon, behind Montmartre.
Now seven world-wide and with more in the pipeline in Bengaluru, Mumbai and New York…
An Indian brand that knows no boundaries
@ncbn@manoj_naandi@arakucoffeein
The story of great coffee like ARAKU begins long before the cup. It begins in thriving forests, careful farming practices, and communities that grow in harmony with the land. Naandi works closely with coffee farmers from the Araku region focusing on every step that shapes exceptional produce: from organic regenerative agriculture and biodiversity protection to shade-grown cultivation and handpicking ripe cherries. Because when we care for the planet, the quality of produce becomes better too. Read more about how we do that here: https://t.co/M8rpZQHcwj
#Arakunomics #ArakuCoffee #QualityProduce #SustainableFarming #RegenerativeAgriculture #TribalFarmers #SpecialtyCoffee #Biodiversity #EthicalCoffee #ForestGrownCoffee #SustainableLivelihoods #India
Karnataka's Dr Sameer Naik builds successful kesar mango farm with Israel-inspired high-density technology.
He started the farming project in 2019, using the Israeli technique of high density plantation, and the trees started bearing fruit 3 years later.
Since then, the yield has grown exponentially, and this year Dr Naik expects a produce almost six times higher than what he achieved 4 years ago.
The farm is powered by drip irrigation, solar systems, and water conservation structures, combining sustainability with technology.
₹60 kesar mango sapling planted in backyard 4 years ago.
Harvested 200 mangoes today.
A child who watches a mango ripen on a tree learns more about food than a thousand advertisements can teach.