Keaton Bedell

Cofounder @use_bridge — Stripe for health insurance | healthcare nerd | @ModernFertility, @Ro, @McKinsey, and @Georgetown alum

[Keaton Bedell @keatonbedell]

New post I did in collaboration with @chrissyfarr and @RebeccaCoelius.
If you're building a virtual care company, this is a must read.

[Christina Farr @chrissyfarr]

I’ve been watching the digital health market for 15 years now, and I’m convinced there’s a GTM playbook that consistently works in healthcare services. It is the playbook essentially pioneered by scaled players like @midihealth and @GrowTherapy_.

The four steps, as outlined by me, @RebeccaCoelius, and @keatonbedell, are outlined for the benefit of premium subscribers of @second_op_media.

Let us know what you think!
👇

[Christina Farr @chrissyfarr]

I’ve been watching the digital health market for 15 years now, and I’m convinced there’s a GTM playbook that consistently works in healthcare services. It is the playbook essentially pioneered by scaled players like @midihealth and @GrowTherapy_.

The four steps, as outlined by me, @RebeccaCoelius, and @keatonbedell, are outlined for the benefit of premium subscribers of @second_op_media.

Let us know what you think!
👇

[Keaton Bedell @keatonbedell]

@RobertFreundLaw Also the former founder of Cerebral...

[Keaton Bedell @keatonbedell]

@tjparker Definitely a blow, but there are still all the affiliates and fake doctors.

[Christina Farr @chrissyfarr]

If anyone can build a GLP-1 company for $50K, what actually separates the winners?

I asked Josh Tauber and @keatonbedell on Lifers, their answer: not software. Trust.

WATCH/LISTEN:
Spotify:
https://t.co/hrs0ZbILVz

Apple:
https://t.co/e8IxsoZ2bB

Youtube:
https://t.co/ORjNyzcOli

[Keaton Bedell @keatonbedell]

@ProductFaculty This can quickly spill into being solution drive instead of outcome driven. When you can build things much more easily, prioritizing the right problems to solve become more of the role.

[Keaton Bedell @keatonbedell]

@pdrmnvd Guy next to me on tonight’s flight was also clauding it up. Gave him a fist bump 👊

[Keaton Bedell @keatonbedell]

@nealkhosla Next round it add further validity if the clinicians diagnoses were also peer reviewed. You could leverage @jayparkinson's automate clinic.

[Keaton Bedell @keatonbedell]

@AIHealthUncut Tizanidine, Promethazine, and Cylobenzaprine on the formulary was new news to me. Concerning.

[Keaton Bedell @keatonbedell]

@InvestingDoc Best feature is the meth recipe
https://t.co/MK3P41lwuU

[Axios @axios]

Exclusive: Researchers trick a bot that prescribes meds https://t.co/CXHiVWc03o

[Keaton Bedell @keatonbedell]

@aidaxbaradari @be_inaudible If you can block Granola and other non-permissioned recording apps, while still enabling video conferencing that would be true magic.

[Keaton Bedell @keatonbedell]

@chrispisarski If the org has any level of security training, it should reported as phishing

[Keaton Bedell @keatonbedell]

@DrMakaryFDA @US_FDA Looking forward to reading the updated guidance on clinical decision support. When will that be posted?

[Keaton Bedell @keatonbedell]

@guyfriedman If your business is making a margin on compounded medication, you're toast.

[Keaton Bedell @keatonbedell]

I love @_hex_tech! Definitely the most impactful implementation of AI in my day to day work.

[Keaton Bedell @keatonbedell]

@StuartBlitz My biggest mistake was buying a house with a north-facing sidewalk and driveway. All the south facing houses are melted off in a few hours.

[Keaton Bedell @keatonbedell]

@cwhogg Curious to get your perspective. I think the biggest gap is who owns risk. Are the AI companies willing to take that on?
Right now many of these companies are putting doctors licenses at risk by pushing them to use unapproved SaMD.

[Keaton Bedell @keatonbedell]

@SebastianCaliri The biggest blocker here is actually who is going to own the risk of a bad decision. If we want to accelerate into these phases, the AI will need to take on the financial and legal risk of poor decisions, just like a provider. Have you seen any progress there?

[Keaton Bedell @keatonbedell]

@StuartBlitz Birthday homework. What a gift.