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Still building…

[Li Jin @ljin18]

The future:

Creator economy 4.0: Ownership

Lines between fans & creators blur into community ownership, and the nature of what being a creator is changes and reflects new incentives.

[Li Jin @ljin18]

Creator economy 3.0 (today): Direct monetization from users

Creators seek to become independent businesses, and are adding direct monetization to get more independence from social media platforms.

Multi-SKU earnings direct from fans across courses, subscriptions, tipping, etc.

[Li Jin @ljin18]

Creator economy 2.0: The rise of the "influencer"

Some creators built large audiences, which they monetized largely through ads & brand deals. In 2007, Youtube launched the Partner program, allowing channels to run ads & earn money.

[Li Jin @ljin18]

Creator economy 1.0: UGC

The rise of social media platforms & UGC content made every internet user into a creator.

Livejournal was founded in 1999, MySpace in 2003, FB 2004, Twitter 2006.

[Li Jin @ljin18]

What’s next for the creator economy & its intersection with web3? 🧵

[Startup Guide South Africa @StartupGuideRSA]

[Thread] Here’s the chances of YOU losing this game according to South Africa’s 46% youth unemployment rate 👨🏾‍💻:

[Hydro Online @Hydro_Online_]

Here’s an amazing article by @ljin18 on the #creator economy and its current problems.

Gather offers a creator-friendly business model for the publishers with a better & fairer #monetization model.

Read it here: https://t.co/8Jt3bGpAbR

#WeekendReads

[FreeThinking Paul💫 🌍 @PaulDamalie]

Creator Economy: Let's enable 1 million creators in Africa to create wealth 🚀

[Li Jin @ljin18]

It's becoming very clear that decentralization is extremely important to the creator economy.

Over the past yr, Mixer's shutdown, arbitrary de-platformings, and now OnlyFans' policy changes have shown that creators are vulnerable on centralized platforms

https://t.co/eK8Shi2rV3

[Web Smith @web]

Perhaps we cite the "creator economy" so frequently because modern, post-pandemic times will reward actual doers rather than managers.

[Dave Nemetz @davenemetz]

The creator economy is nowhere near its final form.

Many of the early leaders in the space may screw up and fall behind.

Just look at OnlyFans.

So where is the creator economy going?

[Turner Novak 🍌🧢 @TurnerNovak]

Was talking to my daughter. We discussed all things NFTs, creator economy, building teams that scale, changes in the venture capital industry. She said “it sounds like every company is now a crypto company”. She is now a partner at a16z.

[andrew chen @andrewchen]

There's a lot of hype around the "Creator Economy" but I actually find it limited in scope. Not everyone can/wants to make TikToks for a living or take pictures or plug brands. Not everyone is obsessed with social media like the folks reading this tweet -- yes, I'm talking you!

[MARTY @poormarty_]

This is a very well thought out map.

The future of the creator economy is in web3. Social tokens, NFTs and crypto. There's a lot of new tools to monetize and manage in this new space as well

[levy @levychain]

1 / I've spent the last 6 months falling down the 🐇🕳️ of where crypto meets creator & the potential that web3 has on revolutionizing the creator economy

Today, I'm thrilled to share one of many contributions to that vision

Introducing, Mint with Levy 👇
https://t.co/5eDzTi1HF7

[simone @simonemban]

I'm working on a piece that breaks down TikTok, Black creators, and the creator economy.

In the meantime, the average creators' mix should look like this. Notice where TikTok and similar social media services are. You should be GROWING your audience on these platforms.

[MANI ONFIRE @manionfire]

CONTENT CREATORS:

•50M people globally self-identify as creators.
•2M creators around the world earn $100K+ per year.
•The creator economy market size is similar to the gig economy, and is estimated at $104.2B.

1/2

[Waveform: The MKBHD Podcast @WVFRM]

NEW Episode: Sony Xperia 1 III & the Creator Economy!

https://t.co/ANNqXbAUP4

Listen anywhere: https://t.co/PEFpFuCRqE

[Aadit Sheth @aaditsh]

Advertising, Productivity, and the Creator Economy

My 10 favorite tweets of the week:

[TechCabal @TechCabal]

Facebook has launched a newsletter product called "Bulletin"

Bulletin is part of Facebook's efforts to power the creator economy and support independent creatives.

https://t.co/WE9rJY1uz0