Keith Beaty

Beaty Holdings - QC Cleaning -

[David Senra @FoundersPodcast]

Claude Hopkins' ideas on advertising were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20 years.

He didn't want anyone else to know their secrets.

When the book was finally published it sold over 8 million copies.

David Ogilvy said that nobody should work in advertising until they had read the book seven times.

The book is 100 years old and full of timeless principles that will help you sell more product.

This episode is what I learned by reading Claude Hopkins' autobiography My Life In Advertising and his legendary book Scientific Advertising:

Some of my favorite quotes:

0:00 — "Any man who by a lifetime of excessive application learns more about anything than others owes a statement to his successors."

5:12 — "The man who works twice as long as his fellows is bound to go twice as far."

5:30 — "If I have gone higher than others in advertising or done more, the fact is not due to exceptional ability but to exceptional hours."

6:48 — "To poverty I owe the fact that I never went to college. I spent those four years in the school of experience instead of the school of theory."

9:08 — "Which is work and which is play? If a thing is useful, they call it work. If it's useless, they call it play. But one is hard as the other. All the difference I see lies in the attitude of the mind."

9:32 — "I came to love work as other men love golf. I love it still. The love of work can be cultivated just like the love of play."

9:58 — "We do best what we like best."

13:05 — "A good product is its own best salesman. It is uphill work to sell goods without samples."

15:00 — "We must never judge humanity by ourselves. The things we want, the things we like may appeal to a small minority."

15:23 — "We must submit all things in advertising to the court of public opinion."

17:48 — "Some of the greatest successes I have ever known in advertising were ignorant men. One wrote copy which would induce a farmer to mortgage his barn to respond, but every sentence had to be edited for grammar."

20:23 — "John Powers created a new concept of advertising. He told the truth, but told it in a rugged and fascinating way."

25:47 — "Study salesmen, canvassers, and fakers if you want to know how to sell goods. No argument in the world can ever compare with one dramatic demonstration."

26:35 — "The average salesman seeks favors. He seeks profit for himself. His plea is, 'Buy my goods.' He makes a selfish appeal to selfish people, and of course, he meets resistance. I was selling service."

28:45 — "We must treat people in advertising as we treat them in person."

32:03 — "Tell the pains that you take to excel. The maker is too close to his product. He sees in his methods only the ordinary."

34:08 — "The greatest two faults in advertising lie in boasts and in selfishness. People will listen if you talk service to them. They will turn their backs when you seek to impress an advantage for yourself."

41:23 — "People will do anything to cure a trouble, but little to prevent it. Prevention offers slight appeal to humanity in general. They want to be told of rewards."

1:01:30 — "Genius is the art of taking pains."

1:01:40 –– "The advertising man who spares the midnight oil will never get very far. This is no lazy man's field."

[EBL @EBL2017]

Chelsea were flawlessly coached from a tactical perspective against Western Sydney.

The performance itself may not have been perfect, but the tactical intention on AND off the ball is something that Chelsea have not seen in YEARS!

It shows Xabi Alonso *CAN* succeed!

THREAD! 🚨

[⚽️Pedro Mendonça🧠 @PedMenCoach]

La receta del éxito de Luis de la Fuente es sencilla: trabajar, trabajar y trabajar.

Y cuando las cosas no salen bien, nunca rendirse.

[David Garcia @IJaSport]

I summarized Spain’s style to four things:

1) Constant support around the ball
2) Individual ability to escape pressure
3) Recognition and execution of ‘Speed Up’ moments
4) Final third quality to combine, Futbol de Plaza

In a future tweet I will outline how this is developed.

[Nicolas Cole 🚢👻 @Nicolascole77]

https://t.co/mx0DgQ06lf

[Keepitonthedeck @Keepitonthedeck]

WOW.

Marcelo Bielsa is 70 years of age, and his parting message to Uruguay carries a lesson every coach should sit with.

No group is the same.
No individual is the same.
Nobody.
Bielsa admits he has never tried to be the “friendly” coach. He values order, discipline, seriousness, obsession. That has made him one of the most respected minds in football.
But even Bielsa seems to accept something powerful here:

That approach does not work for every player.
It does not work in every environment.
And knowledge alone is never enough.

As a coach, you have to find a way to connect.

Quote us on this:
“You can have all the knowledge in the world, but it is absolutely useless if the people playing don’t like you.
Player management and people management might not be on coaching courses, but don’t be kidded by associations.

It is the most important quality a coach can have.”

Football is about tactics, detail, preparation and standards.

But above all, it is about people. So many coaches out there fail to grasp this, they think they can shout their way to development or success, and this day and age you simply can't.

[Juani Jimena @JimenaJuani]

Bielsa on which aspects of goalkeeping he's most interested in focusing on📓

Fantastic masterclass from Bielsa and his staff.

To watch the FULL video with ENGLISH SUBTITLES, send me a DM! 😍

Follow me for more!🥰

[Sam Parr @thesamparr]

This is very, very good.

https://t.co/PqxIme9Sbb

[Vala Afshar @ValaAfshar]

MIT professor Patrick Winston delivers a masterclass on how to present

[David Senra @davidsenra]

IBM built a cloud of suits to make sure the CEO never talked to anyone actually doing the work. @elonmusk does the opposite.

"Elon's method is extreme focus on substance. Extreme focus on getting to the truth.

In any organization with multiple layers, there's compounding lies. Each layer wants to look good. Each layer puts a little spin on things.

If one layer lies to the next layer above it, maybe that's okay. When that happens two or three times, the lies compound. If that happens six times, the lies really compound. If that happens 12 times, the CEO has no idea what's happening.

That was IBM.

By the time I got there as an intern, I calculated there were 12 layers of management between me and the CEO.

They even had a term for it: the great cloud. A cloud of men in gray business suits who followed the CEO around and prevented him from ever talking to anybody who was actually doing the work.

When he would come to visit, it was like a visit from the king. A completely impervious bubble.

That's the polar opposite of the Elon approach."

— @pmarca

[Bernat Mosquera @BernatME6]

When a player moves from 1 channel to the next, the references are usually clear.

A winger into the half-space is easier to pass on: FB to CB, or FB to CM.

The problem is with long movements.

When a player crosses 1, 2, even 3 spaces (winger moving to opposite half-space)👇

[Keith Beaty @KeithMBeaty]

@pierreeliottlal Claude

[Daniel Abrahams @DanAbrahams77]

Roberto De Zerbi, former Brighton head coach, see here coaching Marseille, taps into evolutionary psychology…

Approach behaviour and avoidant behaviour…

De Zerbi demands approach behaviour!

A high intent. Energy-towards. Leaning into the challenge. Purposeful. Proactive. Moving forward. Risk-taking and brave. Explorative. Creative. Expressive…

There is no middle ground. No shade of grey for De Zerbi. Courage, courage, courage. Mistakes will be made but that’s fine by him.

My framework?

Attention
Intensity
Intent

That final word - intent. I work hard with all my players to ensure they execute with a high intent no matter what. No matter the enormity of the game. No matter who they play or where they play. No matter how they’ve been playing or how their teammates are playing.

A high intent is a skill. It’s the purposeful, positive, proactive execution of actions. It needs to be worked on in every activity in every session. It needs to be insisted upon. It needs to be a part of the game plan. It needs to be included pre-match and in post game reflections. It needs to be a non-negotiable!

Roberto De Zerbi, former Brighton head coach, see here coaching Marseille, taps into evolutionary psychology…

(Video found on @maspositional account on ‘X’ - do follow them)

[Jamie Hamilton @stirling_j]

It's worth considering why so many young, innovative, and successful coaches are so interested in diagonality.

[EBL @EBL2017]

Big Hürzeler fan.

Too many modern coaches focus on positional play and total perfection with the ball and reduce defending to counter-pressing once possession is lost and locking on man-to-man in other moments.

That’s disrespectful.

That ain’t Hürzeler.

[Dr. Ismael Gallo DPT, MBA @flowsdoc]

My JUCO coach used to say: “There’s a time to coach, and a time to have compassion.”

If you’re a parent or coach in youth sports — bookmark this.

[Andrew D. Huberman, Ph.D. @hubermanlab]

This is how DJ Shipley returns home each day to his wife and kids. It’s as regimented as his morning routine- nothing left to chance (on his side). Anyone trying to balance work and personal life should listen to this.

[Julian Aguirre @CoachJulesAA]

"The future of coaching is teaching players to read the game’s chaos and make decisions in real-time, not memorizing patterns."

Matias Manna

[Chino @ChinoUTD]

🚨 Ian Wright:

“Busquets had no pace & power, yet ball stuck to him like glue. Played like he had mirrors in his boots, saw the game 3 moves ahead, press-proof like child’s play. That’s real midfield IQ, not stepovers & vibes. Happy retirement, legend.”

[The Winning Difference @thewinningdiff1]

“Our hardest workers are our best players. It’s not fake. Our best players are our hardest workers. Go out and watch them practice and it’s like that everyday. That’s the standard. So if you’re not up to that standard with the effort matching what our best players do, you’re not going to be around here very long,” Dan Campbell