Danny Khatib

SVP Product, Advertising @6sense. 2x founder (Granite Media, Livingly Media). 2x Papa.

[Danny Khatib @khatibda]

MSFT pitch to @sama et al perhaps included financial carte blanche and a willingness to incubate AI chip and device companies.

Now imagine you are @satyanadella sitting on a path to disrupt Nvidia. Crazy.

[Danny Khatib @khatibda]

@SahilBloom This is very spot on!

[Danny Khatib @khatibda]

Reminder: Wall Street estimates are lagging indicators.

[Danny Khatib @khatibda]

Yep!

[Mike Folgner @mfolgs]

I'm here for the ride, but Elon just flushed billions of annual earned media down the toilet. While at @TwiitterMedia I lead an effort to quantify the value of earned media for Twitter's brand on TV. TLDR, few companies could afford to buy the advertising we got for "free" 1/9

[Mike Folgner @mfolgs]

I'm here for the ride, but Elon just flushed billions of annual earned media down the toilet. While at @TwiitterMedia I lead an effort to quantify the value of earned media for Twitter's brand on TV. TLDR, few companies could afford to buy the advertising we got for "free" 1/9

[Danny Khatib @khatibda]

X logo is basically the SpaceX fav icon and ahahahahah

[Danny Khatib @khatibda]

Love this concept of expanding luck’s surface area through motion!

Also heard it referred to as increasing the volume of lucky opportunities.

[Sahil Bloom @SahilBloom]

A cheat code I wish I knew at 18...

The 4 Types of Luck:

In 1978, a neurologist named Dr. James Austin published a book entitled Chase, Chance, & Creativity: The Lucky Art of Novelty.

In it, he proposed that there are 4 types of luck:

(1) Blind Luck
(2) Luck from Motion
(3) Luck from Awareness
(4) Luck from Uniqueness

Here's what they are:

Type 1: Blind Luck

Completely out of your control:

• Where you are born
• Who you are born to
• Base circumstances of your life
• "Acts of God"

These are the truly random occurrences of the universe.

Type 2: Luck from Motion

You’re creating motion and collisions through hustle and energy that you are inserting into an ecosystem.

You increase your luck surface area through simple movement.

The increase in collisions opens you up to more lucky events.

Type 3: Luck from Awareness

Depth of understanding within a given arena allows you to become very good at positioning yourself for lucky breaks.

Naval says: "You become very good at spotting luck."

You can “spot luck” from a mile away because of your knowledge and experience.

Type 4: Luck from Uniqueness

Your unique set of attributes attracts specific luck to you.

“[This type] favors those with distinctive, if not eccentric hobbies, personal lifestyles, and motor behaviors.” - Dr. James Austin

Type 4 Luck actually seeks you out.

The Stages of Luck

I personally think of Types 1-3 as coming in stages as you grow up:

• Type 1 dictates your early years
• Type 2 as you hustle in your 20
• Type 3 as you gain experience in your 30s+

Type 4 is unique—it���s dislocated from age.

Always remember the Luck Razor:

When choosing between two paths, choose the path that has a larger LUCK SURFACE AREA.

Your actions put you in a position where luck is more likely to strike.

It’s hard to get lucky watching TV at home—it’s easy to get lucky when you’re engaging and learning.

There are lots of simple ways to increase your luck surface area:

• Talk to more new people
• Send more cold emails
• Write/share in public
• Participate in digital communities
• Spend time in rooms where you feel like the dumb one

To recap the 4 types of luck:

• Type 1: Blind Luck
• Type 2: Luck from Motion
• Type 3: Luck from Awareness
• Type 4: Luck from Uniqueness

If you enjoyed this and learned something new, follow me @SahilBloom for more in the future!

[Danny Khatib @khatibda]

🤦‍♂️🤦‍♂️🤦‍♂️

[John Frankensteiner @JFrankensteiner]

The new HBO Max (MAX) has eliminated writer/director credits in their interface in favor of a vague "Creators." This is what Raging Bull currently looks like. It's so fucking over.

[Danny Khatib @khatibda]

(HBO) Max remains the best in the biz for mini-series. Love and Death is very watchable, and Elizabeth Olsen is outstanding.

[Danny Khatib @khatibda]

round and round we go. free <-> paid. both are hard!
https://t.co/tstQvt3sXd

[Danny Khatib @khatibda]

After feeling so excited by ChatGPT, I also now feel more disappointed with my Alexa experience!

[Danny Khatib @khatibda]

@aripap Brutal. Well, at least pubs can remove some ads.txt lines now.

[Danny Khatib @khatibda]

Getting bloody out there in SSP land.

[Danny Khatib @khatibda]

@gstellato25 @BenMullin @katierosman Good for them!!! 🤞

[Danny Khatib @khatibda]

@michaelmiraflor Legit curious, before zoom, how many of those used to be phone calls vs in person?

[Danny Khatib @khatibda]

If you have figured how to get your kids to close the front door behind them, you are my hero.

[Tanay Jaipuria @tanayj]

Microsoft Teams has more than 280M monthly active users now.

Slack has ~40-50M.

[Danny Khatib @khatibda]

1923 is good, but 1883 was better. I miss those characters!

[Danny Khatib @khatibda]

@paqitup You will land upwards. Good luck!