Kyle Kesterson

Serial Entrepreneur • Fractional Head of AI • TechStars Alum • Global Shapers • Sandbox Network

[Jordan Daniel Chesney @jordandchesney]

Making commercials and films with AI isn’t just exciting — it’s the future.

That said, the hardest part isn’t the technology, it’s finding people you genuinely love working with, and sharpening your storytelling skills. Those two things will never be replaced by “clicking buttons.”

The fundamentals that carry over from traditional filmmaking remain the same:

📕 Strong stories
🤝 Strong relationships

If you treat these as secondary, you’ll eventually feel stuck and frustrated.

But if you keep them front and center — valued, protected, and constantly nurtured — you’ll thrive in this new era.

I’m deeply grateful to Julien Vallée and Google for giving me the opportunity to be part of this project. Here’s to many more.

Director: Julien Vallée (@julienvallee)
Composer: Blackpaw
AI artists: Julien Vallée, Jordan Daniel Chesney
Motion design: Kyle Harter, David Urbinati
Flame artist: Mathieu Arvisais
VFX artists: Le Jumper, Empty Frame (Jeremie Drapeau & Francois Careau)
Designer: Kelsey Lim
Sound design: David Urbinati
Producer: McKenzie Hayes
Lead producer: Angela Long

Google Maps Brand Creative
Senior Brand Marketing Director: Max Kaplan
Group Creative Lead, Search & Maps: Daniel Chandler

[Kyle Kesterson @kylekesterson]

@facebooklibs @AutismCapital Inspector gadget already knew

[Kyle Kesterson @kylekesterson]

@sama Genuinely floored by latest codex + agents sdk + websearchtool + responsesAPI. Dozens of prompts building, only 2 errors thrown. So much more satisfying to focus on building and not ai fixing its own mistakes. 👏 what was built: https://t.co/Q1SR1UOq7K

[Kyle Kesterson @kylekesterson]

@gunjoh001 @r0ck3t23 Burned 50k credits in Computer in 9 days between setup and then a medium quantity of support over 5 tasks/agents. Their normal max plan ($200) gives 10k credits/mo. Not sustainable for everyday user.

[Kyle Kesterson @kylekesterson]

@perplexity_ai Do we have to buy an entirely new mac mini, or can we augment or download an updated OS for a macbook?

[Kyle Kesterson @kylekesterson]

@JamesCasey97 @AravSrinivas or expensive in token consumption

[Kyle Kesterson @kylekesterson]

@perplexity_ai Been using Computer for just over a week and burned thru 50k+ credits. Realistically means a $500-1k spend to take advantage. How does always-on PC look with expected token burn and spend? (I onboard teams into these systems, so my clients will want to know too)

[Kyle Kesterson @kylekesterson]

@sama Is your samaGPT co-pilot, trained on all things you + world’s best PR management helping you answer questions?

[Kyle Kesterson @kylekesterson]

@jack @blocks So today isn't the best day to apply for a job?

[Kyle Kesterson @kylekesterson]

@ClawiAi Oh my Glawd

[Kyle Kesterson @kylekesterson]

@MetaPuppet lolol that tracks

[Kyle Kesterson @kylekesterson]

@nickfloats Philosophically, it makes sense for a large type of artist (Virgos like nodes tho!). How well could you articulate the UI/UX to allow for it? If you have it in mind and it sounds like it makes for a clear product, I may help build it.

[Kyle Kesterson @kylekesterson]

@ideogram_ai @AzharDataDrift Need! Want to string this into my N8N automations please 🙏

[Kyle Kesterson @kylekesterson]

@carlhendy Lots to digest from this. But interesting parallel to Daniel Ek / Spotify as the model when most musicians feel it asymmetrically favors large artists at a significant expense of medium to long tail artists.

[PJ Ace @PJaccetturo]

Kalshi hired me to make the most unhinged NBA Finals commercial possible.

Network TV actually approved this GTA-style madness 🤣

High-dopamine Veo 3 videos will be the ad trend of 2025.

Here’s how I made it in just TWO DAYS 👇🏼 (Prompt included)

[Kyle Kesterson @kylekesterson]

Why is Amazon CEO Andy Jassy with Trump in the Middle East taking photos with Saudi royalty? Or is it just his doppelgänger?

[Kyle Kesterson @kylekesterson]

@geekwire I actually believe Claude and GPT could provide a better analysis which would consider and have a POV on such nuances as Gulf of America, it just needs more effective tuning.

[Kyle Kesterson @kylekesterson]

@geekwire Maaaybe “execution” isnt the best term when referencing Trump and his stated agenda? 🙊

[Kyle Kesterson @kylekesterson]

@TSA Houston TSA was a nightmare experience. Upon learning my boarding closed in 10 min, they pulled me aside, emptied bags, then disappeared leaving me until after boarding closed. Dropped an item and broke it. And didn’t even flinch. They hate their job and take it out on us.

[Kyle Kesterson @kylekesterson]

Excited for the new @davidfincher film, “The Neural Network”, starring @zachbraff as @sama