Lemma

Production Monitoring for AI Agents

[Lemma @lemma_]

Catch agent failures before it’s too late

Try today: https://t.co/3CqnvuObYE

[Jerry Zhang @zjearbear]

thanks @TBPN for covering our launch!

thought I'd never live to hear Lemma come out of @jordihays @johncoogan

[Chenxin Yan @chenxinyan04]

congrats to the lemma team! we switched over from raindrop a while back at folk and the difference is that lemma actually understands what your agent is supposed to do, so it surfaces issues on its own instead of us setting up signals and tracing everything ourselves. huge for consumer agents where the surface area is massive.

[Danylo Borodchuk @danylo_dev]

I've known this team since they first started, they are incredibly relentless, and the talent is unmatched.

Behind every great company is always a great entrepreneur I would bet on @zjearbear & @colegawin_ any day - their grit & hustle is next-level.

[Prama Yudhistira @menace_codes]

i would bet money on the @lemma_ team

[Julia Li @juliali]

this is the type of launch video I wanna see on my feed.

[Hank Couture @HankCouture]

Insanely killer team. Super proud to be a first believer in Jerry + Cole. Let’s go!!!

[ekram @ekrahm]

Announcing your fundraise from the company account is a mistake now.

Founders must go direct like @zjearbear did here.

Ppl are unfollowing corporate accounts faster than ever. too much copied slop between rival brands, and it all reads as fake.

[DonJohnson @DonJohnsonSays]

Seeing some incredible launch videos these days, note to founders, the bar has definitely been raised, invest the time and money to up your game, you don’t need a huge following to make noise, but you have to get creative to stand out!

[Bruno Faggion @brunofaggion]

Todo mundo que tem um SaaS deveria tentar escrever um anúncio como esse.

O motivo? Ele é a antítese do tipo de marketing que a maioria dos devs faz:

Ele cria "tensão sexual" com seu público-alvo.

(E não, você não precisa de uma mulher obsessiva no seu ad pra fazer isso.)

A maioria dos SaaS faz uma curta promessa ("consiga mais leads") e imediatamente vai para o COMO. Os mecanismos e features e sistemas que o cliente vai poder usar.

Isso funciona (em partes), mas ninguém se importa.

Dê argumentos puramente racionais, e você vira uma compra puramente racional (ou seja, a pessoa vai mandar o Claude te comparar com os seus concorrentes para o use case dela).

Esse anúncio não é perfeito.

Você termina ele sem fazer a mais puta ideia do que exatamente o produto faz e como.

Mas ele faz algo mais poderoso: ele faz você pensar "esses caras entendem o meu problema".

(E ele também está embalada numa referência cultural forte para um fator viralização.)

Na cabeça de um cliente (B2C ou B2B), se ele sente que você entende bem o problema dele, ele infere que você sabe a solução.

E isso gera o que eu chamo de "tensão sexual":

"Não te conheço ainda, mas você tem minha atenção. Quero saber mais. Quero te conhecer."

O que já é mais que a maioria consegue.

Obviamente, agora eles vão ter que explicar o COMO.

"COMO você vai fazer para os meus agentes não cagarem completamente?"

Mas eles agora têm espaço para explicar isso para um lead mais paciente, mais interessado, mais curioso.

Eles podem explicar isso para um lead que está ativado emocionalmente no medo de um agente fazer merda, curioso em qual pode ser a solução, e conectado pela certeza de que, no mínimo, essa empresa entende a estrutura emocional do problema que ele vive.

Todo SaaS deveria PRODUZIR um anúncio desses? Acho que não.

(Apesar que nada te impede de fazer algo bom com modelos de vídeo.)

Mas escrever um script já te leva a algum lugar. Vai te forçar a entender seu cliente sem falar de specs, features e tabelas comparativas vs. o seu concorrente.

[Sarah Fan @Sarah___Fan]

how the Lemma launch came to be…

hi I’m sarah, i take care of marketing at @lemma_

things to know about this video:

1. made with 0 AI - a team of 30+ creatives who dedicated the last month to write, produce, direct, shoot, edit, color grade, and more

2. most are friends freshly graduated from USC, the actress is still a student. view full credit list on Instagram @ lemmahaus

3. shot in the same location as Obsession, it’s a diner in LA

4. who wrote the script? Cece Mou (producer) and Alex Guo (director) with inputs from Lemma team

5. this is a parody, we fully acknowledge and give credit to Curry Baker, director of Obsession

never underestimate the power of good media. quality art, original ideas, precision to craft > short lived vitality.

i chose to be in sf with @lemma_ over NBCUniversal to bring a little more hollywood to sf. turn abstract concepts into something people can feel, something personable, something you remember

made a bet, took a risk, more than grateful that it’s working out <3

[eunice @eunifiedworld]

i watched this side by side with the obsession clip and the attention to detail is uncanny. the way a company produces their launch video also says a lot about the team itself. huge congrats to @zjearbear @Sarah___Fan !!

[Jason Choi @mrjasonchoi]

This is the best startup ad I’ve seen since the first ever Robinhood launch vid lol

[kyzo @ky__zo]

such a great idea for a launch video, initially thought it's another same polished slop but this is so funny

not affiliated at all, genuinely liked it

[Naina @Naina_2728]

one of a kind launch video, oh my god🙇🏻‍♀️

who wrote the script

[Ayush Codes @PariharCodes]

i don't give a fuck about what you do

i m already a customer if you make ads like this

[conor brennan-burke @contextconor]

we’ve been using @lemma_ for observability and it’s legitimately awesome

the thing we love is that it understands what your agents are supposed to do, instead of making you define every possible failure mode upfront

also this team is absolutely goated

congrats @zjearbear and team!

[taylor @taylor_]

best launch video I've seen in a long time

so relatable

[Lemma @lemma_]

Watch full ad: https://t.co/zZPe9J0ZXe

[Jerry Zhang @zjearbear]

Agents f*ck up.

We raised a $2.3M pre-seed to warn you before it’s too late

[Nawi @Aria_Nawi]

The scariest AI failures aren't the ones that crash.

They're the ones that confidently return the wrong result, skip a tool call, or quietly ignore an instruction... while everything looks successful.

That's exactly why observability is becoming as important as the models themselves.

Really well-executed launch from @lemma_. This is a problem every team building AI agents is going to run into sooner or later