Can't believe they actually went out to the salt flats to film this. The video is gorgeous.
Been super fun working with the team up close, and proud @lemma_ is helping monitor the Letterpress-1 coding agents.
Insane product + founder
Monitors is live in Lemma
You already know the biggest areas of concerns for your agent.
Describe them in plain English, and Lemma tracks every matching trace so you can see how behavior changes over time.
“agent uses tool X wrong”
“users expressing frustration”
“users asking the agent to do something it can’t”
But a chart going up doesn’t tell you what’s behind those patterns.
So every monitor breaks down into the issues behind it. You’ll see why something is spiking, not just that it is.
Book a demo: https://t.co/Q99KNH2vBB
@lemma_ recently sponsored a hackathon alongside @figma, @sideshift_app, and @AfterQuery with @uscsep.
The winners of our track were 2 high school seniors... sneaking into college hackathons beating out all the older students.
Love seeing people younger than me go for it, that's probably something I would do when I was in high school.
And I'll always have a special affinity for supporting young builders, because I know firsthand how much that early encouragement can do for someone.
Getting to come back to USC as founders and sponsor the same organization that helped start our journey was a pretty surreal full-circle moment. Shoutout Rodin and Adhit for putting this together.
Congratulations to Adrian & Michael for winning with HiveMind. I know they’re onto big things.
We called it the Met Gala of a16z SF Tech Week.
And people actually showed up dressed for it.
400+ founders, investors, and the people building the future of the agent economy came together in suits and gowns.
Unindexed Ep.4 takes you inside the Agent Economy Gala, from the first arrivals to the last people refusing to leave.
Thank you to everyone who came, and to our co-hosts @uselemmaai, @SpaceX, @daytonaio, @Tiny_Fish, @thelinqapp, @obvious, @ValyuOfficial, @MongoDB, and @arceuslegal for making it happen :)
Startups are built on relationships. That’s why IRL events are a core part of our growth strategy at @lemma_ .
We hosted our biggest one yet during @SFTechWeek :
The Agent Economy Gala.
400+ founders, operators, and investors, brought together with our friends at @thelinqapp, @llama_index, @Tiny_Fish, and @obvious.
Each of us builds a different part of the agent stack. Bringing our communities together was a chance to better understand how those pieces connect, and the people behind them.
Everyone you work with. Everyone you might work with. Together for an evening, with time to get to know each other.
Thank you to our cohosts and to our sponsors @SpaceX, @MongoDB, @daytonaio, @arceuslegal, and @ValyuOfficial for making it possible.
And to @Sarah___Fan and @kamillazk for bringing it to life.
An honor to share the stage with @ivanburazin, @sudheenair, @jerryjliu0, Eric Crane, and many more
Excited to see what we build together from here.
congrats to the lemma team! we switched over from raindrop a while back at folk and the difference is that lemma actually understands what your agent is supposed to do, so it surfaces issues on its own instead of us setting up signals and tracing everything ourselves. huge for consumer agents where the surface area is massive.
I've known this team since they first started, they are incredibly relentless, and the talent is unmatched.
Behind every great company is always a great entrepreneur I would bet on @zjearbear & @colegawin_ any day - their grit & hustle is next-level.
Announcing your fundraise from the company account is a mistake now.
Founders must go direct like @zjearbear did here.
Ppl are unfollowing corporate accounts faster than ever. too much copied slop between rival brands, and it all reads as fake.
Seeing some incredible launch videos these days, note to founders, the bar has definitely been raised, invest the time and money to up your game, you don’t need a huge following to make noise, but you have to get creative to stand out!
Todo mundo que tem um SaaS deveria tentar escrever um anúncio como esse.
O motivo? Ele é a antítese do tipo de marketing que a maioria dos devs faz:
Ele cria "tensão sexual" com seu público-alvo.
(E não, você não precisa de uma mulher obsessiva no seu ad pra fazer isso.)
A maioria dos SaaS faz uma curta promessa ("consiga mais leads") e imediatamente vai para o COMO. Os mecanismos e features e sistemas que o cliente vai poder usar.
Isso funciona (em partes), mas ninguém se importa.
Dê argumentos puramente racionais, e você vira uma compra puramente racional (ou seja, a pessoa vai mandar o Claude te comparar com os seus concorrentes para o use case dela).
Esse anúncio não é perfeito.
Você termina ele sem fazer a mais puta ideia do que exatamente o produto faz e como.
Mas ele faz algo mais poderoso: ele faz você pensar "esses caras entendem o meu problema".
(E ele também está embalada numa referência cultural forte para um fator viralização.)
Na cabeça de um cliente (B2C ou B2B), se ele sente que você entende bem o problema dele, ele infere que você sabe a solução.
E isso gera o que eu chamo de "tensão sexual":
"Não te conheço ainda, mas você tem minha atenção. Quero saber mais. Quero te conhecer."
O que já é mais que a maioria consegue.
Obviamente, agora eles vão ter que explicar o COMO.
"COMO você vai fazer para os meus agentes não cagarem completamente?"
Mas eles agora têm espaço para explicar isso para um lead mais paciente, mais interessado, mais curioso.
Eles podem explicar isso para um lead que está ativado emocionalmente no medo de um agente fazer merda, curioso em qual pode ser a solução, e conectado pela certeza de que, no mínimo, essa empresa entende a estrutura emocional do problema que ele vive.
Todo SaaS deveria PRODUZIR um anúncio desses? Acho que não.
(Apesar que nada te impede de fazer algo bom com modelos de vídeo.)
Mas escrever um script já te leva a algum lugar. Vai te forçar a entender seu cliente sem falar de specs, features e tabelas comparativas vs. o seu concorrente.
i watched this side by side with the obsession clip and the attention to detail is uncanny. the way a company produces their launch video also says a lot about the team itself. huge congrats to @zjearbear@Sarah___Fan !!