Lexie Pérez

Brand Planning @Disney | Indie brand strategy consultant, @Intel, @BigSpaceship, @Publicis, @360i | Tweets are my own

[Lexie Pérez @lexieperez]

Excited to share this resource of 75+ brand responses to #BlackLivesMatter https://t.co/GpBLpkFlRi Hope it helps strategists & marketers make the case for brands to take meaningful action to support #BlackLivesMatter S/O @juliancole @mrdavisballard & Stephanie Vitacca for collabo

[kekw @lagrugru]

Everyone in Los Angeles coming to twitter to confirm there was an earthquake #earthquake

[Lexie Pérez @lexieperez]

@_oliviamorley

[Lexie Pérez @lexieperez]

The accuracy

[Marie M @mariethetwit]

For anyone who’s intimidated by advertising jargon I’ve created a helpful glossary:

Strategic framework: boxes on a powerpoint slide
Brand architecture: boxes in different colours
Brand pyramid: triangle with words that don’t fit on it properly
Brief: long word document

[Lexie Pérez @lexieperez]

@fridasbrow Good to know I’m not alone on this 😉

[Lexie Pérez @lexieperez]

Confession: I don’t care for Super Bowl and I work in advertising/marketing. 🤫

[Lexie Pérez @lexieperez]

@RGA Don’t ignore the [brand]play.

[Lexie Pérez @lexieperez]

I always want an invite but not to jury duty.

[Lexie Pérez @lexieperez]

Too soon

[🇺🇦 David Griner 🇺🇦 @griner]

Me: “I just want to feel something”

2022: “How about …✨uneasy✨?”

[Lexie Pérez @lexieperez]

Grand opening, grand closing

[GURGAVIN @gurgavin]

$PTON LONGS BE LIKE

[GURGAVIN @gurgavin]

$PTON LONGS BE LIKE

[Lexie Pérez @lexieperez]

@MelNYC Thanks @MelNYC 🤗

[Lexie Pérez @lexieperez]

@FriendZonePod @adozencousins

[Lexie Pérez @lexieperez]

@VikkiRossWrites @robistyping @MAYBERUI @markpollard @juliancole @zoescaman @katiedreke @dereklwalker @awlilnatty @annamelissa @JordanSaidSo @Codishaa @shannieloves @asadshaykh @emmahopkins @natashananner @RMotti @Made_By_Mistry @lambrosc84 @shannboogie @jeanbatthany @fridasbrow @keano81 @cm_charu @LaurelLu @GabrielaLungu @SulaimanRKhan @LindseyCreated @nikkastar @ayy_pilar finally, a list that matters. ;) thanks @VikkiRossWrites for the mention 🤗

[Lexie Pérez @lexieperez]

Me encanta the Afro Latinx representation in #Encanto

[Disney @Disney]

Wonder what inspired Encanto? ✨🇨🇴 Watch to see all of the magical elements that came together to bring you #Encanto. Get your tickets next Tuesday and see the movie only in theaters November 24!

[Lexie Pérez @lexieperez]

Coincidence? Hmmm

[T. Fisher King @T_FisherKing]

Hmm... Facebook,, Instagram AND Whatsapp, ALL DOWN, the day after the whistleblower interview

Meanwhile, at FB Headquarters

[T. Fisher King @T_FisherKing]

Hmm... Facebook,, Instagram AND Whatsapp, ALL DOWN, the day after the whistleblower interview

Meanwhile, at FB Headquarters

[Lexie Pérez @lexieperez]

More waking up for yourself.
Less waking up for work.

Happy start of the week.
#eliminatebusy #lifeworkbalance

[Wethos @wethosco]

We are excited to announce Lexie Pérez, co-founder of Bay Area Strategists, will be joining us this week on The Leap! 🕺⁠ As a brand strategist, Lexie brings a new perspective on helping brands move with the culture. ⚡⁠Join us as we go LIVE on Weds 7/28 @ 6PM ET/3PM PT! 👋

[Lexie Pérez @lexieperez]

This piece has the internet on fire and executives in adland are 🤐. There’s no place for silence and anonymity.

[Lexie Pérez @lexieperez]

@katologic @NickChilds @markpollard Aww thanks @katologic I hope you’re able to join us. 🤗