Lucy

Helping Businesses Thrive in a Rapidly Changing Digital World

[Lucy @lriverWPB]

.@NBCUniversal has revealed it expects to have the largest line-up of advertisers in the event’s TV history and exceed the more than $1 billion ad sales total recorded during the Rio Games in 2016. #TokyoOlympics #EffectvEmp https://t.co/pqeikzMwuV

[Lucy @lriverWPB]

LGBTQ consumers have high expectations from the brands they support-- as well as significant buying power. By taking an inclusive approach and delivering thoughtful messaging on the right platforms, brands can win their business. #EffectvEmp https://t.co/DdNfcc5VDy

[Lucy @lriverWPB]

Watch this presentation from @Effectv #automotive experts Rachel Cruz and Kevin Bacon at #DigitalDealer Tampa to explore advertisers' pain points and identify solutions to drive results in this cookieless future. #effectvinsights #EffectvEmp https://t.co/i0M2kcjkdp

[Lucy @lriverWPB]

,@Comcast Named one of America's Most Community-Minded Companies by @PointsofLight for the Eighth Consecutive Year #EffectvEmp https://t.co/CItdEOTYzM

[Lucy @lriverWPB]

Go Addressable doesn’t plan to build technology or create new systems. Rather, it will identify problems, consider possible solutions and connect with the industry players best positioned to solve them. #GoAddressable @ComcastAd @WSJ #EffectvEmp https://t.co/IDTu5FjtQw

[Lucy @lriverWPB]

Linda Yaccarino called this “the first upfront of a new age” and said it indicated that the “marketplace has finally converged and permanently shifted.” #EffectvEmp https://t.co/ablOG1WWI4

[Lucy @lriverWPB]

Connect with potential job candidates on what they care about - flexible work, salary protection, training and more. Creating a commercial spot with @Effectv helps you show your workplace in action and highlights your company culture. #EffectvEmp https://t.co/G0KNhKS5F6

[Lucy @lriverWPB]

Read @Comcast's 2021 Impact Report, highlighting the partners and initiatives that are helping create a better and more equitable world. #EffectvEmp https://t.co/ZUvETsu4Qg

[Lucy @lriverWPB]

Proud to work for @Comcast. #DEI #EffectvEmp https://t.co/uh1PI36FMy

[Lucy @lriverWPB]

At @BPE_Automotive #DMSC2021, @Effectv will be live and in person to educate auto marketers on how to use the best of digital with the power of TV. Register now to attend in-person or to watch from the comfort of your home! #EffectvEmp https://t.co/HYgTw9Ty53

[Lucy @lriverWPB]

A recent study shows 39% of all adults watch video daily via a connected TV device according to the Leichtman Research Group. #CTV #OTT #EffectvEmp https://t.co/XAqcMADe9A

[Lucy @lriverWPB]

.@XumoTV, which was acquired last year by Comcast, said the addition of Apple TV means it now reaches 100% of the most popular streaming devices in the U.S. #EffectvEmp https://t.co/mqAJ7N4ODS

[Lucy @lriverWPB]

Comcast is committed to creating a more equitable, just and inclusive company for our employees, customers and communities. #PrideMonth provides an opportunity to recognize the remarkable contributions of the LGBTQ community. #EffectvEmp https://t.co/yNvqM2Gk3E

[Lucy @lriverWPB]

@FreeWheel’s research shows that watching on-demand video on a #ConnectedTV – a television that is connected to the internet, or an external device like a games console or set-top box – is not just a trend, it’s become the norm. #EffectvEmp https://t.co/IT4G978jHY

[Lucy @lriverWPB]

Asian Americans are the fastest-growing racial or ethnic group in the U.S. and their annual buying power is now $1 trillion. This report helps marketers understand this vastly diverse community and how to better connect with these audiences. #EffectvEmp https://t.co/xox1mrWg2X

[Lucy @lriverWPB]

Register for #EffectvInFocus on June 10 to learn how #healthcare organizations can market new and evolving #telehealth models and tools. The panel will feature @jacrothwell, @ComcastAd; Anisha Kalra, @BASSmedgroup; and @ssb120, @tweetPHM. #EffectvEmp https://t.co/zzwAZSIH8E

[Lucy @lriverWPB]

.@Effectv's Dawn Lee Williamson will be participating on this @AsianBossGirl panel on Thursday, 5/20 at 4pm ET to talk about the #ComcastRISE initiative. The panel of Asian-American small business owners will discuss tips and tricks, and more. #EffectvEmp https://t.co/624F6tW7ez

[Lucy @lriverWPB]

▶ #Addressable Advertising: What It Is and How It Can Help Boost Your Business #TVads101 @effectv #addressableadvertising #EffectvEmp https://t.co/C1mAzpVocl

[Lucy @lriverWPB]

Register now for @ComcastAd's upcoming #CultureConvos webcast to explore the Asian identity in various media endeavors and see how companies can utilize their unique positions to help reshape the misleading portraits of the #AAPI community. #EffectvEmp https://t.co/N3yAL98N8R

[Lucy @lriverWPB]

When @Comcast looked back at how customers consumed video and entertainment in 2020 the biggest takeaway is that video, no matter how it’s being delivered and where it’s being watched, is more important to its customers than ever. #EffectvEmp https://t.co/GiJPBTArfA