Launch Method: So once you pull your customers language that show case there desires, emotions, behaviours, experiences, there beliefs and there enemies
You will extract angles from these for example if you see a customer complaining that there knee hurts when running down hill
The angle you can test is “Finally be able to run downhill without any knee pain”
You should get 100 different angles to test
Then test each angle with a static
Statics are good to demand test what angle your going to double down on
You shouldn’t expect to make money from them
Run the static to a 5 reasons why which is congruent to your audience
And put all 100 statics in a cbo $150 and now you wait and see which one gets sales
Even if you get 0.5 ROAS on a static this is a good sign
You then double down on that angle and write VSLs for them
Now you know what angle to test with video ads instead of guessing
It’s impossible to test 100 angles via video ads with speed
Speed is king
Having a good offer is important so you dont get bad customer reviews and get your payment processor banned. Many brands all are doing this buy 2 bottles or buy 4 bottles
and they will rebill you after 30 days
why would anyone want 3 months worth of stock and then happily be rebilled after 30 days
instead why not offer for your middle bundle a completely different free supplement (which cost no more than 2-4$)
BUT make sure the supplement your giving for free is USEFUL for the customers needs for example if they was buying iron supplements give a free vitamin C bottle
why? because it absorbs the iron better also you can email them after 30 days and try get them to be put on MRR for the free gift supplement
so that way you earn from 2 supplements + a happy customer which then leads to less complaints which then leads to a shopify payment processor that isnt going to get banned
@EcomSkii I first had this too its when you dont know the exact reason why something works
it will always feel like a gamble
once everything becomes intentional then you feel more in control
@seanquinlan How often would they send emails or texts reminding the customer to take the supplement
I guess you can also have transformation style reviews under each email to encourage the customer to take aswell
- What are the most common frustrations expressed in online discussions about [problem]?
- How is a “bad day” with [problem] commonly described?
- What do people frequently say others misunderstand about having [problem]?
- What vivid or emotional language is commonly used to describe [problem]?
- What metaphors or analogies frequently appear about [problem]?
- What slang, nicknames, or inside jokes commonly appear when discussing [problem]?
- What solutions are most commonly mentioned as failing to fix [problem]?
- What do people say most products for [problem] consistently get wrong?
- What situations or scenarios are commonly described as making [problem] feel urgent or unbearable?
- What changes do people commonly report after solving [problem]?
You can use Reddit API keys to extract avatars and angles from Reddit
You search for your audience on Reddit for example “nurses with foot pain” copy all the threads and with your api key extract all the comments
Then get Claude to segment the comments in the following categories
Desire: what is there I wants and I needs + there complaints as complaints are desires
For example if one complains there toothbrush takes for ever to brush there teeth
You can say they want to brush there teeth faster
Get Claude to rank which desires keep comming up often and that’s how you get your main core desire
Behaviour: how does the customer behave find the comments that match this and tell Claude to pick those out
Experience: what sort of product experiences can it find within these comments + what sort of situational experience are there within these comments
Emotions: what sort of emotions can you extract from these comments
Now you have many new potential angles you can extract from these avatars and start testing
@stalitic Did you do @nkecom course? That’s where the underserved avatar really clicked for me
Finding an audience that no one is targeting on ad library but this audience has great demand on Reddit and YouTube
@stalitic Are you using Reddit api keys to pull your audiences
Desires
Beliefs
Enemies
Experiences
I found Claude with Reddit API keys is really powerful as it’s hard to mess up data mining
You can take a saturated product and sell it to a new audience
Instead of weight loss pill for people trying to lose weight
Sell it to a new audience that no one is selling to
Weight loss pill to woman trying to lose weight before there wedding make a listicle and PDP congruent to this audience