Lukasz Wlodarczyk

adtech, Programmatic & cycling - tweets as my own.

[Lukasz Wlodarczyk @luk_wlodarczyk]

Dear #adtech vendor, in which stage of grief are you? https://t.co/OzNfbCBvWe

[Lukasz Wlodarczyk @luk_wlodarczyk]

@ChrisHarihar It seems that TTD will also conduct tests, and I doubt they will do it for free.. Propably they will be bribed by Advertisers!😃 https://t.co/18E4A9D0G1

[Lukasz Wlodarczyk @luk_wlodarczyk]

TTD declared testing Privacy Sandbox.. interesting! Good luck in creating a prototype fast ;)
https://t.co/18E4A9D0G1

[Lukasz Wlodarczyk @luk_wlodarczyk]

@AdtechGod Retargeting bidding algorithms specifically for scenario where users interested in green tomatoes is the most valuable audience.

[Lukasz Wlodarczyk @luk_wlodarczyk]

@pbannist Interesting! Seems like a very early assessment but it would be great to understand how many buyers do you see in this piece of testing traffic. Including split Google AdX vs other SSPs

[Lukasz Wlodarczyk @luk_wlodarczyk]

@RTBHouse is happy that the @GoogleAds team joined RTB House and @criteo in openly publishing findings from experiments with #privacysandbox APIs, where, among other tools, #topicsapi was analyzed.

https://t.co/YkSPVQ83sB

[Lukasz Wlodarczyk @luk_wlodarczyk]

Great read at @Adweek. TLDR: only entities who create user graphs or stand behind industry wide cross-publisher IDs are positive about future of this kind of cookie less targeting methods. Others not so much.. https://t.co/u6lc7ScY6x

[Lukasz Wlodarczyk @luk_wlodarczyk]

@kfranasz yeap this perfectly describes issues with declarative placement categorization done by sellside..

[Lukasz Wlodarczyk @luk_wlodarczyk]

@RTBHouse is not only focusing on Privacy Sandbox imitative. We recently did a deep research about SDA and result is published today on @adexchanger Enjoy the read!
https://t.co/dDsOWiiNOL

[Lukasz Wlodarczyk @luk_wlodarczyk]

@BradAT @alextcone Let's not forget that buy side is interested in avoiding deduplication of bids. Now it is not a problem as there is not many SSPs participating in multiSSP functionality. Not much to optimize if all bids are submitted directly or via one SSP :)

[Lukasz Wlodarczyk @luk_wlodarczyk]

Stay tuned for our next FLEDGE API testing update where we'll share more about our journey in Origin Trails.
https://t.co/igig0nAN8I

[Lukasz Wlodarczyk @luk_wlodarczyk]

@JamesHercher Hmmm...

[Lukasz Wlodarczyk @luk_wlodarczyk]

@adamheimlich @JamesHercher Same we can say about investing in methods which have lack of any support from any browser vendors + have weak privacy foundations + highly likely will not be compliant with regulations ahead of us

[Lukasz Wlodarczyk @luk_wlodarczyk]

What does the recent Bidding and Auction Services update from @googlechrome mean for the advertising ecosystem and #adtech? Check below link > https://t.co/CmKqjYmYQ3

[Lukasz Wlodarczyk @luk_wlodarczyk]

Just imagine a meeting with @elonmusk and if he would use default @Twitter setting in his phone notifications in case of new followers.. blip, blip, blip, blip..

[Lukasz Wlodarczyk @luk_wlodarczyk]

@alextcone Yes and if they will see lack of compliance with GDPR or local implementation of GDPR (or someone will report it) we can expect quite big fees. Privacy law lobbies in Bruxelles now have propably a lot of queries 😆 including big adtech might feel endangered..

[Lukasz Wlodarczyk @luk_wlodarczyk]

@jwrosewell @m4aow You should consider to host it on YouTube 😆

[Lukasz Wlodarczyk @luk_wlodarczyk]

🧵@googlechrome wrote a new update about the status of pending FLEDGE capabilities. FLEDGE is moving closer to general availability and third-party cookie deprecation.
https://t.co/sqTisdGmt3
https://t.co/c7ka9YPyH3

[Lukasz Wlodarczyk @luk_wlodarczyk]

@jwrosewell @m4aow Do i read this correctly? The only two companies standing behind @m4aow are you and @Preiskel ? All other logos are your workstreams?