luna_ppc

Talking #PPC and digital marketing. Google and Bing Search Ads, Social Media, Programmatic, etc. The Anti-Capitalist Advertiser

[luna_ppc @luna_ppc]

Some new followers lately so thought a re-introduction is in order! Luna Rocha here - 6 years in marketing w/ the last 5 in PPC. I'm passionate about
🌙 lead nurturing workflows
🌙 app install campaigns
🌙 Conversion Rate Optimization
🌙trying to make the world a better place

[luna_ppc @luna_ppc]

@halesinclouds 😳😳😳

[luna_ppc @luna_ppc]

last multiple choice option is a cheeky nod to @AmaliaEFowler of course 😇

[luna_ppc @luna_ppc]

do you consider paid search positions as "working in tech"?

was debating this with a friend the other day

[luna_ppc @luna_ppc]

That's my mentor y'all! Congrats @MelSearchThings 🤩

[Search Engine Land @sengineland]

Congrats to the 2022 Search Engine Land Awards winner for Search Marketer of the Year, @melsearchthings!
https://t.co/nU5LBboeVT

[Optmyzr @Optmyzr]

Learn Performance Max best practices plus important consumer trends to prepare for this Q4 on the next PPC Town Hall.

When: Oct. 26, 9 AM PT

Attend the session and win 'Unlevel the Playing Field', a must-read book for PPC pros.

Sign up now: https://t.co/L6sXP2jopQ

#ppcchat

[luna_ppc @luna_ppc]

just binge-listened to PPC Ponderings on Spotify - really useful intermediate content (I feel most PPC podcasts are beginner) & philosophical takes on SEM
the 1st epi on the history of search was illuminating (I was a baby back then😅) https://t.co/MiQRYS98iY

[luna_ppc @luna_ppc]

@NeptuneMoon Yes, almost always in the research phase as a precursor to strategy/campaign setup. We use Google's Auction Insights as well as third-party tools like SemRush for competitive analysis.

[luna_ppc @luna_ppc]

@NeptuneMoon Cannot complain - finally starting to feel like fall here in Louisiana so that's lovely! 🍂

[Jyll Saskin Gales - INACTIVE ACCOUNT @jyllsaskingales]

@PPC_Fraser @AmaliaEFowler @luna_ppc @TheCopyTrail Replay is now available! Here's the YouTube playlist: https://t.co/oXRfxnJMIU

and it'll be on the podcast apps within 48 hours

[luna_ppc @luna_ppc]

@NeptuneMoon A1: I do personally often work nights and weekends but that's mostly because of extracurriculars I'm involved in.
One thing I love about @gatorworks is a healthy work-life balance - working late is actively discouraged.

[luna_ppc @luna_ppc]

My first PPC panel! 🤩😬
Excited to be presenting with two of the greats.
Thanks @jyllsaskingales for hosting this monthly series - been loving it so far!

[Jyll Saskin Gales - INACTIVE ACCOUNT @jyllsaskingales]

Attention #PPCChat - today's the day! We've got @AmaliaEFowler @luna_ppc @TheCopyTrail live at https://t.co/gLtAHFnWqA sharing What's Working Now in PPC

Tonight! 8pm PST / 11pm EST

Full details, plus the replay if you can't make it live 👉 https://t.co/8FCuUQCXig

[luna_ppc @luna_ppc]

@SusanStorm984 ENTP -
seeing the fruits of my labor start to sprout 😍
finishing a good book
reading Wikipedia for hours
a heated debate

[luna_ppc @luna_ppc]

@MenachemAni Since the Meta UI for ads is a nightmare to work with, I'd be open to exploring an alternative. Just signed up for the waitlist.

[Optmyzr @Optmyzr]

Building your own automated workflows offers added account security and improves the performance of human marketers.

Oneisha Hughes from @gatorworks will show you the power of scripts in creating automation layers.

Register for UnLevel: https://t.co/W6isP6WSQP

[luna_ppc @luna_ppc]

@TheIshanKhatri Great quote. I think as advertisers it's crucial to be cognizant of the ethical implications of our industry.

[luna_ppc @luna_ppc]

I will pay extra to not have ads on Hulu, YouTube, Spotify etc.

Is there a future where only poorer people are subjected to ads?

[luna_ppc @luna_ppc]

Interested in getting started with UGC ads? I'll show you how!
Also, @AmaliaEFowler and @TheCopyTrail in one panel!? Gonna be a good time. 🧠💡

[Jyll Saskin Gales - INACTIVE ACCOUNT @jyllsaskingales]

You've heard the buzz about UGC. But what does it mean for PPC?

@luna_ppc has the scoop, and she'll be sharing it with us at next week's https://t.co/gLtAHFnWqA!

Learn more 👉 https://t.co/8FCuUQCXig

#PPCChat

[luna_ppc @luna_ppc]

I went to college in Jackson, MS and did my senior thesis project on segregation academies in Mississippi - it baffles me how almost 70 years later, academic segregation is still very much the norm. All of this connects.

[alexwagner @alexwagner]

After Brown v Board of Ed, White Mississippians left Jackson, rather than have their children attend school w Black children. Black families were left behind & the tax base necessary for infrastructure improvements + repairs was decimated. This water crisis = the legacy of racism

[Qasim Rashid, Esq. @QasimRashid]

@JudiciaryGOP GOP supported the PPP loan forgiveness program, which overwhelmingly benefited the top 20% income earners. 4.1 million PPP loans were forgiven. The average dollar amount forgiven was $95,700.

But $10K in student loans for low income people & GOP rushes to condemn it. No shame.

[luna_ppc @luna_ppc]

@sagorpriyo Can be great for conversions but yeah from an advertiser's standpoint extremely frustrating