Minal Modha

Film, TV and sport analyst. Ex-Arsenal season ticket holder, Consumer Lead @AmpereAnalysis. 2018 @SportIndustry NextGen Leader. Views are my own

[Jack Genovese @JackGen0vese]

More @AmpereAnalysis sports data in the news this week, in @TheEconomist’s excellent piece on the changing nature of sports fandom and the sports TV business 👇

https://t.co/gXDTgkHPSA

[amar singh @amarjourno]

🚨NEW PODCAST 🚨

The Sports Marketeer: #EURo2024 marketing and media check-in with @DaniyalKhanUP and @m_modha recorded live at @FootballCo's Hotel @MundialMag pop up. 🏨

Listen on @Spotify > https://t.co/06Lfew9V50

@ApplePodcasts > https://t.co/lJ8l0VNvSg

[Minal Modha @m_modha]

Had the best time today chatting to these two, thanks for having me @amarjourno

[amar singh @amarjourno]

Today was a good day.

Thanks @m_modha and @DaniyalKhanUP for joining me for the first live recording of The Sports Marketeer podcast.

[Minal Modha @m_modha]

@amarjourno I know! I will give India’s bowlers a lot of credit, they were so good, the batters on the other hand…

[Minal Modha @m_modha]

I feel for Dortmund, so many chances and such amazing fans. Felt inevitable when they didn’t take their chances in the first half though…#UCLfinal

[Minal Modha @m_modha]

Yes Lando!! Finally a winner that isn’t Verstappen!! F1 is in dire need of competition right at the top, otherwise it’s going to start losing those newly acquired fans very quickly! #MiamiGP

[BBC Sport @BBCSport]

LANDO NORRIS HAS WON HIS FIRST EVER GRAND PRIX! 👊🔥🏎️

#BBCF1 #MiamiGP

[Minal Modha @m_modha]

More than 42k at @Arsenal for today’s @BarclaysWSL game. A great day at the office for the girls and great to see Miedema back 💪

[Minal Modha @m_modha]

A huge uplift for women's football in the UK - Ampere's data shows that 23% of sport fans in the market follow Women's football which is why it's becoming increasingly attractive to brands

[Tom Garry @TomJGarry]

Excl. for @TelegraphSport: The WSL & Women’s Championship are set for a new record title-sponsorship deal, with Barclays doubling its investment in the two divisions per year in the new deal, in one of the NewCo's first big boosts #BarclaysWSL #BarclaysWC
https://t.co/T4EW2b64V2

[Minal Modha @m_modha]

We get asked a lot if we sit on data to show that attention spans are getting lower. Actually, audiences do spend significant time on platforms which can give them content they want to engage with. So I've looked at what strategies can be used to target hard-to-reach audiences

[SportsPro @SportsPro]

Ampere Analysis' @m_modha, outlines three strategies that can help sports rights holders and broadcasters stand out in an era when consumers have more choice than ever.

#SportsBiz #SportsMedia #broadcastmedia #Sports

https://t.co/pebTsZ4FQR

[Nick Meacham @SportsProNick]

Just what should we make of the @netflix x @WWE 10 year $5bn dollar deal!?
I was joined by @MickeyCaskill and @m_modha on #StreamTime to debate the deal and whether that's the beginning of a shopping spree for Netflix. Hint - we did not agree.

https://t.co/r0qItW2MFH

[Minal Modha @m_modha]

@ranaaissance definitely, I think this is going to be a partnership like we haven't seen before in sport before and the entertainment element is why they're such a good fit

[Minal Modha @m_modha]

I give my take on the big Netflix news from yesterday and why WWE (and maybe UFC in the future) are one of the few sport competitions which actually makes sense for Netflix

[Ampere Analysis @AmpereAnalysis]

@netflix enters the live sport arena for the first time with a deal for the #WWE, Ampere's @m_modha analyses why this could be the perfect match.

Read the Quick Take via the link below:
https://t.co/AXl6hQdMBt

[Minal Modha @m_modha]

It’s my final column of 2023! This one asks if the European football rights bubble is about to burst. While it may not collapse, wider economic factors mean that it’s a harder market to sell in, especially with nearly all the big leagues having been in the market in the past year

[SportsPro @SportsPro]

The Premier League is negotiating its next rights deal after Serie A and Ligue 1 failed to secure bids that met their asking price. 

@m_modha outlines the market dynamics that mean European broadcasters are no longer offering huge fees for live soccer

https://t.co/oJDn2emnce

[Minal Modha @m_modha]

Finishing up an amazing couple of days at @LeadersBiz it was so good to see so many friendly faces. Great work @DavidCushnan

[Minal Modha @m_modha]

The RWC quarter finals have been insanely good! The gap in quality between these and the group games does show how much work needs to be done to grow the game globally, but for now I’ll shut up and just enjoy the rest of this game! #FRA #RSA #FRAvsRSA

[Minal Modha @m_modha]

Had a great time this morning speaking at the @Snap IAB Upfronts event alongside @EllieMNorman and Ben Nuttall to debunk the idea that Gen Z are not sport fans. Big thanks to @kahlen1290 for the invite!

[Ampere Analysis @AmpereAnalysis]

With @YouTube launching Primetime Channels in the UK today, here is a clip from Ampere's event last month where Head of Sports & Primetime Channels Lead, @rob_pilgrim sat down with @m_modha, and shared his biggest piece of advice for content owners looking to use YouTube.

[Minal Modha @m_modha]

For as long as I can remember, the sport industry has always been waiting for Netflix to start bidding for live rights, but I have never truly believed that it was the right strategy for them & in this month's SportsPro column, I lay out why sport needs to stop holding its breath

[SportsPro @SportsPro]

Does live sport need Netflix more than Netflix needs live sport?

As the bubble chart below shows, sports documentaries have helped the streaming giant engage sports fans without having to pay huge rights fees.

Read more in @m_modha's latest column:

[Minal Modha @m_modha]

Had a great time with @BBCRosAtkins on the Radio 4 Media Show yesterday - we chatted about the slowdown in content spend among streamers, if the market has reached saturation, the impact of the next Premier League rights cycle (my bit starts at 11:24)

https://t.co/xiFiX8CDQg