📈 Mark McInnes

Outbound Sales,
📈 Done for You & Done Right.
🚩 Don't SPAM your TAM
🧳 Tailored Outbound Strategies
⬇️ Linktree 🧨🚀

[📈 Mark McInnes @mamcinnes]

Catch me at these locations for...

📈 Sales As A Service
📚 Buy Tactical Pipeline Growth
🎓 1-1 Sales Consulting
🎙️ Podcast Guest

https://t.co/iKNJA34yi2

[Chris Orlob @Chris_Orlob]

Your greatest expense is the revenue you're not earning.

[Tech Sales Guy @TechSalesGuy]

Founders try outbound but most won't do this:

1. Go to LinkedIn.
2. Find 10 companies that fit your ICP.
3. Identify your decision maker.
4. Use a tool like @ZoomInfo for contact data.
5. Send an email asking to talk.
6. If the prospect doesn't reply, call.
7. Repeat.

Instead, they find 150 companies and blast emails.

You'll learn more about messaging and how to generate sales meetings with 10 accounts than you will 100.

Start specific then scale.

[Katelyn Bourgoin 🧠 @KateBour]

A Harvard study found ONE WORD increased conversions by 33%.

The word: “Because”

Why does it work?

Because (😉) when people are given a reason for an “ask,” they’re more likely to comply.

[📈 Mark McInnes @mamcinnes]

The biggest lie in sales?
"Get in front of a prospect and I'll close 1 in 2"

If you can't prospect, you can't sell, PERIOD!

[Codie Sanchez @Codie_Sanchez]

You'd be richer if you created less content and cold called more strangers.

[📈 Mark McInnes @mamcinnes]

@BrianLaManna_ Literally every single one can be handled the same way with a simple phrase.
“Oh, what makes you say that?”
Or paraphrase the last two or three words they said in an uptone.

“No budget..?”
In both situations they’ll typically move to the real objection.

You’re welcome!

[📈 Mark McInnes @mamcinnes]

@mikesimmons @tcaponi Or a multi-family block or two

[📈 Mark McInnes @mamcinnes]

@natolisnuggets Yep, egocentric bias is a bitch.

[📈 Mark McInnes @mamcinnes]

If most salespeople spent the same amount of time selling as they did trying to ‘automate’ their sales, they wouldn’t need to automate at all.

[📈 Mark McInnes @mamcinnes]

@sammarelich In software sales enablement?

[📈 Mark McInnes @mamcinnes]

@thedavidhoskins @Chris_Orlob That’s a B.I.N.G.O.

[📈 Mark McInnes @mamcinnes]

@Chris_Orlob Read a bullshit post last week that said the exact opposite.
I’m 100% with you.

The reason why good salespeople don’t sell shit product is they have the SKILLS to understand the economics and move on quickly.

[Tech Sales Guy @TechSalesGuy]

Thursday motivation.

Next time someone tells me outbound is hard.

I'm going to send them this.

[📈 Mark McInnes @mamcinnes]

@natolisnuggets Haha

[📈 Mark McInnes @mamcinnes]

Remember when "Social selling" started in like 2014?
🏴‍☠️ Cold Calling is DEAD
🏴‍☠️ Cold Email is DEAD

"Your buyer is XX% of the way through the buyer's journey..."

It's been 10 years.
The social selling companies have come and gone.
A now...
SDR's are dead, cold calls = D.E.A.D.

[📈 Mark McInnes @mamcinnes]

Is confirmation bias the biggest challenge in sales leadership today?

[📈 Mark McInnes @mamcinnes]

Hey!
An 18-step sales sequence is not the answer.
🚨 Stop it

[📈 Mark McInnes @mamcinnes]

@HyperSalesman 2/2
Crappy sellers are crap as compared to their higher-skilled colleagues every day.

The real answer?

Work for a company with a product that works and is in demand.

Improve your sales skills to outperform.

The worst salespeople are those who only lean on the company 'brand'.

[📈 Mark McInnes @mamcinnes]

@HyperSalesman Hmm.

1 guy sells $1M
1 guy sell $100k

Same geographical locations,
Selling the same stuff,
Same price,
Wildly different results.

Happens every day, everywhere.

Sales skills make a difference.
1/ 2