Maorsa

Stats junkie. Star Wars and LEGO geek. CEO & Co-founder @ INCRMNTAL

[INCRMNTAL @incrmntal]

We are extremely excited to be announcing our late-seed funding, lead by Play Ventures , and followed by Heracles Capital

You can read about our round of funding here:
https://t.co/vWBZKXcYmY

[Maorsa @Maorsa]

@profgalloway based on fortune, maybe this recession is YOUR fault.

[Maorsa @Maorsa]

@eric_seufert This is exactly why I never go to the gym. 😬

[Maorsa @Maorsa]

@PeterHamilton Congratulations Peter!!! ❤️🙂

[Maorsa @Maorsa]

@incrmntal Tagging fail 😬 sorry @pgbowen

[Thomasbcn @Thomasbcn]

The Mobile Growth Stack, 2022 Redux

by @andy_carvell & the @phituregrowth team
#MGS #APSBerlin

[Maorsa @Maorsa]

@Thomasbcn that's from my deck :-)

[Maorsa @Maorsa]

@hammer_mt @michaellorenzos @eric_seufert the first time anyone EVER asked me to be more self promotional :-)
I think that Eric and I just share a lot of same opinions about measurement. My opinions about measurements is what pushed me and my co-founder to start incrmntal.

[Maorsa @Maorsa]

@eric_seufert @michaellorenzos @hammer_mt i'm here :-) (thanks @eric_seufert )
probabilistic would be correct. We're creating a synthetic data layer based on marketing changes. happy to show more to those interested. DM me or ping me on linkedin!

[Maorsa @Maorsa]

@hammer_mt @eric_seufert @michaellorenzos Hey! we're using causality (causal inference and others) in our model, using the optimizations marketers already make (changes in bids/budget, opening/closing adgroups/campaigns/channels) to create a synthetic ground truth.
you're welcome to ping me for a demo with no obligations

[INCRMNTAL @incrmntal]

We had an exciting discussion yesterday with Adam Hadi @Current ,Meg Ciarallo (Former VP Marketing Tally) and Liz Emery @Tinuiti to better understand how #FinTech companies are engaging with consumers while disrupting a dynamic industry.
Register here: https://t.co/QKw0Vkfcz7

[Maorsa @Maorsa]

Back to real f2f events!!! Thank you @LouisTanguay @AppGrowthSummit 🤟🤟🤟🤟

[INCRMNTAL @incrmntal]

What does Always On incrementality mean ?
It means that you don't need to stop any campaigns to measure their value.

Always on means ALWAYS ON. Measuring with a click of a button.

Learn more at https://t.co/2FECcQW5yA

#incrementality #marketingmeasurement

[Eric Seufert @eric_seufert]

A number of articles were published this week exposing the fact that in-app fingerprinting is still being allowed on iOS by Apple in a way that completely undercuts the intended purpose of ATT. I wrote about this months ago (1/X) https://t.co/t2d0YA4vvQ

[Maorsa @Maorsa]

@kempius 😂

[INCRMNTAL @incrmntal]

Our technology's most innovative component is the ability to run incrementality tests without ANY experiments.
Read our thought leadership post about why we call BS on "ground truth experiments"

https://t.co/sVYzJuo8Kg

#incrementality #marketing #measurement

[INCRMNTAL @incrmntal]

Join INCRMNTAL , MobileDevMemo and @Winclap for a pre-event drinks at MAU Vegas !
We're inviting app developers, marketers, UA managers, growth hackers, tech providers, and general friends in the community.
https://t.co/gavF94JLxv

#MAUVEGAS

[Maorsa @Maorsa]

@kempius @Apple Weirdly enough - I like the tingling sensation 😬
Keeps me excited! 🔌

[Maorsa @Maorsa]

Proud to be your partner @TalMoti 🙂🤩

[INCRMNTAL @incrmntal]

A completely unscripted interview between INCRMNTAL's co-founders
- Why did we start INCRMNTAL ? 😍
- Who are we ? 😎
- How did we meet ? 🧐
- Startup life during a global pandemic 😷

Enjoy listening:
https://t.co/t1PiwP09Xg

#entrepreneurship #incrementality #attribution

[Eric Seufert @eric_seufert]

Facebook quietly announced the end of its Advanced Mobile Measurement program on Friday in an email to advertisers. Starting Oct 29, MMPs will only receive aggregated campaign data (not user-level data) from Facebook (1/X)