bowen

Paul Bowen, work: AlgoLift by Vungle, Brit, Tech, Football (Liverpool), ex-LDN, ex-SF and often the great outdoors

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[bowen @pgbowen]

@NightColer Agreed creative still matters, it just matters less. "If you can't measure it, it doesn't exist". I'd suggest it's a prince at best now

[bowen @pgbowen]

@sylvainww No, it doesn’t depend on the category of app. ATT inhibits connecting creative impressions and clicks with installs and downstream events on any type of application

[bowen @pgbowen]

@eric_seufert Written just after ATT was released but in a similar vein: https://t.co/Nv1TrkvMG1

[bowen @pgbowen]

@eniac Which morning

[bowen @pgbowen]

@eric_seufert It was placed in June 2020…

[bowen @pgbowen]

@eniac Those puts are looking good

[bowen @pgbowen]

@johnkoetsier It’s an infinite timeline

[bowen @pgbowen]

@alexdbauer I remember!

[bowen @pgbowen]

@alexdbauer Any theory why?

[bowen @pgbowen]

@sethjberman @eric_seufert Assume you explicitly gave permission for them to track you

[bowen @pgbowen]

@pbannist im curious how you would describe solutions that are within both governmental and platform rules?

[bowen @pgbowen]

@eric_seufert I am sure companies that you advise are using it

[bowen @pgbowen]

@eric_seufert I’m curious to hear your thoughts on the solution though. Without the ability to split paid and organic, I’m not sure what you do, the good news is AlgoLift solved this ;) https://t.co/RwvcAMChMG

[bowen @pgbowen]

@eric_seufert This is exacerbated by the move to “blended ROAS” as the North Star KPI for paid UA. If you can’t even determine what’s organic or paid because of SKAN, why hone in on attribution methodology on a segment of your spend…

[bowen @pgbowen]

@eniac It looks like you’re not paying for this?

[bowen @pgbowen]

@alasdairpres @johnkoetsier what's the opposite?

[bowen @pgbowen]

@Thomasbcn what do you think?