Mark Iafrate

Startup founder and marketer 🚀Formerly marketing @intercom. Techno-optimist, best skier on the mountain 🏂 🍻

[Mark Iafrate @markiafrate]

@benln Can confirm we're hiring @GammaApp and my DMs are open

[Mark Iafrate @markiafrate]

@nikitabier would love a Grok powered search bar for when I need to a) find that one damn thing I KNOW I bookmarked months ago but can't and b) find relevant bookmarks for a more generic prompt when no one post is in mind

just feel like there's untapped potential in the bookmarking function

[Mark Iafrate @markiafrate]

Shout to some of the amazing compabies who made this happen @OpenAI, @AnthropicAI, @make_hq, @zapier, @Atlassian, @n8n_io, @Superhuman, @tryprofound, and @glean.

[Mark Iafrate @markiafrate]

Our biggest update ever at @GammaApp is now live! New ways to create, connect, and visualize your ideas in seconds.

Gamma Imagine - A new way to create standalone, on-brand visuals like infographics and illustrations.

AI-native templates - Remix your favorite presentations in seconds (and now with sexy new Smart Charts).

New Connectors - Integrate Gamma to your AI workflows and favorite tools.

[Mark Iafrate @markiafrate]

sometimes I get frustrated using Claude code and unfairly take it out on him only to realize it was my fault, and then I feel bad and need to apologize and feel ashamed of myself

[Mark Iafrate @markiafrate]

Some of my best ideas die in AI chat windows because I don't have time to turn them into something shareable, but not anymore.

@GammaApp is now a native connector in @claudeai so you can automatically turn conversations in Claude into polished, ready-to-share decks 🚀

[Mark Iafrate @markiafrate]

~2 weeks into my new role at @GammaApp and my first onboarding in over 6 years. A few things I'd tell any B2B marketer stepping into a fast-moving company:

Building strategy early comes down to connecting three things: business goals, ICP understanding, and current state.

In high-uncertainty environments, doing this objectively, before you have all the answers, is a superpower.

The current state piece is underrated. Most teams have a mix of things that work and things that persist on legacy logic ("we've always done it this way").

Nothing can be sacred. Three questions cut through the noise:
1) What works, and what would make it significantly better?
2) What can't be justified — fix it or drop it?
3) What's next, and what do we need to get there?

Worth calling out: the unsexy infrastructure work. Attribution, behavioral tracking, tool integrations... They're easy to deprioritize because it doesn't ship a campaign, but are critical to long term success.

What's telling is that gaps here aren't a company size or maturity thing. Early-stage and established companies alike can be behind.

Without this foundation, your best ideas hit a ceiling. The real skill is finding a near-term path that unblocks you without a multi-month overhaul.

Synthesizing all of this into something defensible is where it gets fun (and where I'm reminded how much I love this part of the job).

[Mark Iafrate @markiafrate]

Waiting for Claude to finish something for me, and I unironically had the thought "how the hell did I do anything before AI?"

[Mark Iafrate @markiafrate]

I’ve made 26 commits to my first fully functioning web app in 2026!

Unimpressive to most, but as a non-engineer who’s never deployed working code, this is mind-boggling.

I’m sure the code quality would make real engineers physically ill, but it runs.

AI-powered coding is the most fun I’ve had being confused in years. Being able to take a product idea, dial it in, and turn it into functioning software has unlocked a completely new kind of creativity for me.

[Mark Iafrate @markiafrate]

@minordissent @beffjezos The only recourse for people who can’t or don’t build things is to shit in people who do. Mix in when the builder believes in something strongly that goes against their political narrative. That’s it.

[Mark Iafrate @markiafrate]

@eoghan this qualifies as a totally reasonable office request right?

[Eliano A Younes @eliano]

Palantir DC Office 🤝 @LucyNicotine

😵‍💫 🚀

[Mark Iafrate @markiafrate]

@sporadica Is ripping a Zyn at 6 AM better or worse than that? Asking for a friend

[Mark Iafrate @markiafrate]

@jamesperkins Marina is perfect. Marina green to the bridge at fort point past Chrissy field.

I have 3-4 versions of that route for different lengths and it’s stunning.

[Mark Iafrate @markiafrate]

@beffjezos I feel like the latter crops up in my mind from time to time then I realize I’m a little burned out and remember I’d go fucking insane in a month if I didn’t have something I was working on

[Mark Iafrate @markiafrate]

Packed with candid lessons learned for founders. Well with a read / listen.

[Paul Adams @Padday]

Over the past two years we've transformed @intercom from a Saas company to an AI company.

It has been exhilarating and energising. It's also been exhausting, hard, scary, and at times brutal.

But out the other end we've @Fin_ai , a deep and powerful product, the best AI Agent for Customer Service in the market.

We've a phenomenal business. Q1 this year was the best quarter for growth in our entire 13 year history. Q2 beat Q1.

Our ways of working are leaner, faster, and more adaptable. We're now set up to win in this new era of technology.

Every Saas company is going to need to do this. Including the hard, scary, brutal parts.

@eoghan gave @lennysan the inside story on all of it. Highly recommended if you're going through this transition.

Link in the comments.

[Mark Iafrate @markiafrate]

@jamesflynn_2 @intercom @attio Also FWIW big fan of Attio

[Mark Iafrate @markiafrate]

@jamesflynn_2 @intercom @attio Beginning of an amazing journey. Just 4,999 more to go then we get to send you something fun. 🍻

[Mark Iafrate @markiafrate]

@austinxwalker Take scratch notes > make it resemble a coherent idea > Claude or ChatGPT for filling in some basic gaps and organization > @chatprd for a basic PRD for the mvp > @lovable and @supabase

[Mark Iafrate @markiafrate]

regardless of your opinions on musk, how does this get published? it’s just an objective fact.

[Mark Iafrate @markiafrate]

@schneiderweiler @intercom @eoghan @lennysan Don’t sweat it man wasn’t trying to be a “gotcha” guy I just thought it was one of those details that mattered (when often many don’t)