Matt Cassem

Enjoy traveling, coffee, anything on the water in summer, business and learning new things

[Sahil Bloom @SahilBloom]

A cheat code I wish I knew at 18...

The 4 Types of Luck:

In 1978, a neurologist named Dr. James Austin published a book entitled Chase, Chance, & Creativity: The Lucky Art of Novelty.

In it, he proposed that there are 4 types of luck:

(1) Blind Luck
(2) Luck from Motion
(3) Luck from Awareness
(4) Luck from Uniqueness

Here's what they are:

Type 1: Blind Luck

Completely out of your control:

• Where you are born
• Who you are born to
• Base circumstances of your life
• "Acts of God"

These are the truly random occurrences of the universe.

Type 2: Luck from Motion

You’re creating motion and collisions through hustle and energy that you are inserting into an ecosystem.

You increase your luck surface area through simple movement.

The increase in collisions opens you up to more lucky events.

Type 3: Luck from Awareness

Depth of understanding within a given arena allows you to become very good at positioning yourself for lucky breaks.

Naval says: "You become very good at spotting luck."

You can “spot luck” from a mile away because of your knowledge and experience.

Type 4: Luck from Uniqueness

Your unique set of attributes attracts specific luck to you.

“[This type] favors those with distinctive, if not eccentric hobbies, personal lifestyles, and motor behaviors.” - Dr. James Austin

Type 4 Luck actually seeks you out.

The Stages of Luck

I personally think of Types 1-3 as coming in stages as you grow up:

• Type 1 dictates your early years
• Type 2 as you hustle in your 20
• Type 3 as you gain experience in your 30s+

Type 4 is unique—it’s dislocated from age.

Always remember the Luck Razor:

When choosing between two paths, choose the path that has a larger LUCK SURFACE AREA.

Your actions put you in a position where luck is more likely to strike.

It’s hard to get lucky watching TV at home—it’s easy to get lucky when you’re engaging and learning.

There are lots of simple ways to increase your luck surface area:

• Talk to more new people
• Send more cold emails
• Write/share in public
• Participate in digital communities
• Spend time in rooms where you feel like the dumb one

To recap the 4 types of luck:

• Type 1: Blind Luck
• Type 2: Luck from Motion
• Type 3: Luck from Awareness
• Type 4: Luck from Uniqueness

If you enjoyed this and learned something new, follow me @SahilBloom for more in the future!

[Matt Cassem @mcassem]

@MSPBJnews @MinneInnovation

[Agile Frameworks, LLC @AgileFrameworks]

PRESS RELEASE: Majority Stake Marks New Partnership!

“With this investment, we are primed to serve a broader range of construction and engineering disciplines by enhancing our products’ capabilities..." - Bob Tuttle, CEO

Read the Press! https://t.co/6ID5FAvzkN

[Agile Frameworks, LLC @AgileFrameworks]

Agile Frameworks is #hiring!

We currently have 3 exciting open opportunities:
- IT Project Manager
- Business Analyst
- Customer Success Manager

Learn more or apply today!
https://t.co/XcsmP6Zyzf

#SaaSjobs #Careers

[NCAA Ice Hockey @NCAAIceHockey]

BACK-TO-BACK‼ 🏆🏆

@UMDMensHockey defeats Massachusetts, 3-0, to win its second National Championship in as many years!

#FrozenFour

[Teddy Belisle @Tedbelisle]

To me... UMD is the model NCAA program right now. And it’s not close...
In a day and age of over recruiting, not honoring verbal commitments, and getting rid of perceived mistakes. The staff at UMD has ran a clean program with focus on development.

[Matt Cassem @mcassem]

So true! Enjoy your team's championship chase. #UMDMenshockey Our View: Cherish UMD's chase https://t.co/UFN03w4uFv

[Cris Carter @criscarter80]

Congrats to my guy @athielen19 seven straight 100 yd games . Undrafted free agent and now the NFL's best WR #Respect

[Minnesota Vikings @Vikings]

Good luck this season, @mnwild!

[Matt Cassem @mcassem]

Free lunch in front of @WCCO? @gastrotruck #BestDayEver

[thecasebreakers.com @thecasebreakers]

Eddie Murphy should do another Beverly Hills cop, he doesn't look like he's aged a bit

[Mashable @mashable]

Eddie Murphy's first time on the SNL stage in 32 years. #SNL40 http://t.co/jYxl0HJUNb

[Matt Cassem @mcassem]

Caribou closings might mean indie coffee boom is brewing. http://t.co/ReJ8iuc7Oy

[ESPN @espn]

And there are now ZERO perfect brackets in @ESPNFantasy's Tournament Challenge. Over 8.15 million entries. #MarchMadness

[Matt Cassem @mcassem]

@lkr My next purchase? I just bought a Galaxy Note 10.1 after putting it off for several months. #myfirsttablet

[Tom Black @TomBlackCenter]

Ability is what you're capable of doing. Motivation determines what you do. Attitude determines how well you do it. -Lou Holtz

[Danny O'Neil @dannyoneil]

Apparently, the #Seahawks see the #Vikings as their developmental franchise for WRs: Burleson, Rice now Harvin.

[Matt Cassem @mcassem]

It doesn't matter how you get knocked down in life because that's going to happen. All that matters is you gotta get up.-Ben Afleck #oscars

[Matt Cassem @mcassem]

Target ahead of Google/Apple"@FastCoLead: Did your company make our #fcmostinnovative list? http://t.co/GEeR0F6hLs"

[Matt Cassem @mcassem]

Brilliant! Using a candy bar to land a job. http://t.co/7oItSyXoPH