Matt Howitt

Entrepreneur/CEO/Founder. Sold Profound Commerce in February 2024. Now building my next company Mindful. Tweets about business, leadership and real estate.

[Matt Howitt @mhowitt]

A little over a week ago, we closed the deal to sell Profound Commerce, the e-commerce aggregator that I founded 5.5 years ago, to The Ambr Group. Many of my Twitter/X friends that I've met IRL know this was a long time in the making. Link to press release in next tweet.

[Matt Howitt @mhowitt]

@follard The walls are yellowed with smoke. There were pictures on the walls and now that they are removed you can see that the walls were originally white but became yellowed by the smoke over time. Gross!

[Matt Howitt @mhowitt]

@SBA_Matthias Unfortunately, undisclosed side letters are pretty common.

What specific provisions were granted that are deleterious from your perspective?

[Matt Howitt @mhowitt]

@HockJohannes @SBA_Matthias Yes. 100 percent this.

Also, the last line of @SBA_Matthias’s post. Underwriting operator 10x more important than underwriting deal itself.

[Matt Howitt @mhowitt]

@moseskagan Discretionary fund model is working for us with a single fund. The big test will be if we can add a zero (or two) for the next one.

[Matt Howitt @mhowitt]

@Matt_Titan_ Sure

[Matt Howitt @mhowitt]

@SMB_Attorney The importance of critical thinking increases dramatically in the AI era. This is a great example. Human discernment and judgement are now more valuable, not less!

[Matt Howitt @mhowitt]

@SunShakSunday Yes, I did to Gmail. And I don’t regret it… so far.

[Matt Howitt @mhowitt]

@DonovanBuilds Mercury plus a great regional is what we use. In our case, that’s Keystone Bank (recently bought by Third Coast).

[Matt Howitt @mhowitt]

@GrulkeLamonte @follard @HardMoneyNick Beautiful work!

[Matt Howitt @mhowitt]

@ChadB___ Whoa! Congrats.

[Matt Howitt @mhowitt]

@BugTrooper501 @karpathy @shikhr_ I think of it as the ability to distinguish and discern in a novel way. Fashionistas, culture critics, product reviewers — their skills and outcomes.

[Matt Howitt @mhowitt]

@shikhr_ @karpathy Agree. Ability to adapt is crucial.

[Matt Howitt @mhowitt]

@karpathy @shikhr_ Critical thinking and taste even more valuable in AI era is my belief.

[Matt Howitt @mhowitt]

@chadrwalters I use them both. I think Cowork has its place. It's just early.

[Matt Howitt @mhowitt]

Using Claude Cowork feels like treating your business documents as source code. A natural act if you're a software engineer (still am), but weird for a layperson? I keep wanting to tell it "commit this" like I do with Claude Code.

[Matt Howitt @mhowitt]

@TheStephano Cowork needs to add rollback/roll forward support. Powered by Git under the hood, or similar. Implementation details should be opaque to user.

[Matt Howitt @mhowitt]

@chadrwalters Execs in Claude Cowork and Product+Eng in Code? Or Execs in Claude Code too?

[Matt Howitt @mhowitt]

@Wildlaw406 @DrStefanoTresca Thanks. Would be happy to chat @DrStefanoTresca

[Matt Howitt @mhowitt]

Have had two customer service interactions in the last day where I thought to myself, "I wish I was talking to AI rather than a human." Because AI would have given me better answers faster and been more polite.

[Matt Howitt @mhowitt]

@Muddybon @livenlikeaking @TannerBuilds I agree that SF is priced differently on the margin, and I also think custom builder customers care deeply about this stuff, but I think most spec buyers don’t have a clue. If you disagree, I’d love to know why.