Misha Vitels

Cofounder @earthcups

[Misha Vitels @mishavitels]

I'm excited to share that @earthcups has raised $10M, led by Cimpress (NASDAQ: CMPR) - the parent company of @Vistaprint .

Our mission has always been to lead the global transition to sustainable products. We built Earth Store to give businesses across the country access to custom-branded, high-quality, affordable, sustainable products - through an easy-to-use platform that delivers right to their door. Vertically integrated, AI-driven, and relentlessly focused on the customer experience.

Cimpress brings world-class expertise in online marketplaces, low minimums, fast turnaround, and distribution - a natural fit for what we're building in an industry still running on plastic and archaic tech stacks.

Together, we'll keep making a real impact on the $50B single-use foodservice industry - one cup, one product, one customer at a time.

Robert Keane, Sean Quinn, and Bernhard Heiligtag - thank you for believing in us and what we're building.

Cheers to the entire Earth Brands team. Big milestone, bigger and faster journey ahead. Day 1, every day.

Above all, thank you to Peter Frelinghuysen, my brother in this journey, and to every team member, intern, investor, customer, ambassador, and person who has ever held an Earth Cup. From mom's garage, dorm rooms, basements, and local storage units to this - we're still just getting started. Onwards. Drink Sustainably™

[Misha Vitels @mishavitels]

Where this is heading isn't a bigger catalog. It's one stack. Design Earth Cups, make Earth Cups, sell Earth Cups, and ship Earth Cups, as efficiently and automatically as possible.

[Misha Vitels @mishavitels]

@noahrshinn Epic. Can’t wait

[Misha Vitels @mishavitels]

If Earth Cups are all we are, we're a commodity. If we make them, and we own the store and the system, Earth Cups are just how people find us.

[Misha Vitels @mishavitels]

@jaredccohen 🤣🤣

[Misha Vitels @mishavitels]

200 products on Earth Store matters less than this. Every one of them can be ordered and made inside a system we own.

[Misha Vitels @mishavitels]

@1Password @Muse @bot @AnthropicAI @claudeai @OpenAI @TownAI @browserbase @browser_use @heydana_ai @usekernel @perplexity_ai @tryramp @tomo @wajo_ai Massive unlock

[Misha Vitels @mishavitels]

What are 3 goals you had in the beginning of this year? Did you achieve them?

[Misha Vitels @mishavitels]

@heykeithbrown Roughly $10k/month. It was important for us to cut out much of the HubSpot noise we didn't need and build custom sales workflows (pricing calculators, quotes, contracts) that connect directly to our production planner, SKUs, and IMS

[Misha Vitels @mishavitels]

Vertical integration, for us, is pretty concrete. We make Earth Cups in Kansas City, sell them on Earth Store, and run the company on software we own. In the last year we replaced over 10 third-party softwares, including HubSpot, Shopify, and others. More to come.

[Misha Vitels @mishavitels]

@danellisona Are your tweets auto generated and scheduled?

[Misha Vitels @mishavitels]

@danellisona Yes

[Misha Vitels @mishavitels]

@danellisona Indeed

[Misha Vitels @mishavitels]

@Kalshi Yet his X posts get 10x more views and engangement

[Misha Vitels @mishavitels]

@abdullababakre How?

[Misha Vitels @mishavitels]

@toddrichman @FarroYossi @Chabad @Lubavitch Lets go!

[Misha Vitels @mishavitels]

@shaunmmaguire @SpaceX Agree

[Misha Vitels @mishavitels]

@rabois great to meet just now on 10th and 6th. Thanks for saying hi!

[Misha Vitels @mishavitels]

@danellisona Thank you

[Misha Vitels @mishavitels]

@raphaelschaad Yes

[Misha Vitels @mishavitels]

The companies that win this won't be the ones with the cheapest cup. They'll be the ones who own the machine and the customer.

[Misha Vitels @mishavitels]

“The purpose of knowledge is action, not knowledge.” Aristotle