Mitch Loar

[Mitch Loar @mitlo22]

@daveasprey @grok what are the side effects of modafinil?

[GREG ISENBERG @gregisenberg]

i've been thinking about sora 2 (what it means for you, where the $$ can be made):

1/ someone will buy a synthetic Sora 2 style account for $10M and it will be a good deal but will look crazy

2/ whoever builds the “no-AI instagram” that takes off makes $100M-$1B. because social feeds will drown in Sora spam. networks that ban AI content, add verification layers will thrive.

3/ people start selling their own likeness. “rent my face for $99/month.” agencies become gatekeepers of likeness rights. the scarjo fight is the first domino.

4/ someone will build a daily Sora channel, flip it into a $50M+ AI startup within 18 months completely bootstrapped.

5/ in 3 months, feeds will be unrecognizable. 1-person “ai-first creators” dropping 200 vids/day. the ones who figure out hooks + branding → next gen MrBeasts.

6/ creation goes to zero cost, so ppl who own the pipes (big accounts, media pages, curation brands) will tax the flood. 2010s meme pages all over again, but cinema-quality.

7/ someone will mint a Sora-native character that builds an empire (music, merch, movies). think hello kitty x mrbeast. content making influencers are the new influencers

8/ people start selling their own likeness. “rent my face for $99/month.” agencies become gatekeepers of likeness rights. the scarjo fight is the first domino.

9/ 1,000 ad variations overnight is the new normal → cpm wars. who wins? the ppl who build the distribution machines that can test + filter that flood.

10/ tooling gold rush - watermarking, copyright detection, brand overlays. when the world drowns in video, verification tools become choke points.

11/ movies won’t die, but they’ll be swallowed by endless serialized micro-shows. one breakout sora-native series hits, netflix panics.

12/ memes/genres that used to last years now die in weeks. whoever masters the rhythm of fast-burn cycles builds audience the fastest.

13/ platforms double dip - they’ll host the flood and sell you boosts to cut through it. organic reach might fall (i hope not, but manage your risk accordingly)

14/ vertical content studios rise - apps for niches: Sora-for-fitness, Sora-for-real estate listings, Sora-for-crypto memes. packaged prompts + workflows + export buttons.

15/ hollywood talent agencies will pivot into “likeness funds.” they’ll securitize the rights to actors’ faces and voices like IP portfolios. sidenote: hollywood prob not feeling so great about this

16/ Synthetic “how-to” teachers will dominate niches. Think Khan Academy, but cloned 1,000x and personalized to every learner.

17/ distribution curators will be the new venture capitalists. Whoever can guarantee views will become gatekeepers.

18/ copyright courts will get nuked. The first $1B+ lawsuit over Sora likeness rights will set precedent for a new industry.

19/ a religion will literally form around a Sora-generated prophet. sounds insane. it will happen.

20/ synthetic nostalgia startups will raise hundreds of millions. recreate your 7th birthday, your grandma’s kitchen, your lost dog. It’ll be addictive.

21/ a real estate startup will generate cinematic walk-throughs of homes before they’re built, then sell them instantly. $1B company.

22/ in 5-10 years, people won’t ask “what’s your favorite show?” they’ll ask “what’s your favorite generator?”

in the next tweet I’ll outline the steps I’d personally take to make $$/earn distribution from sora 2 in a few steps

sora 2 is a big deal

i can't sleep thinking about it, idk about you

[Mitch Loar @mitlo22]

@herrmanndigital another example at how negligent meta has become with their main revenue driver.

[Mitch Loar @mitlo22]

@alexgoughcooper 10000000%

[Nick Shackelford @iamshackelford]

For years we've heard "creative is king," but what that really meant was your account structure needed to support effective creative testing without tanking overall performance.

It's not just about asset diversity anymore - it's about narrative diversity. And what matters now is organization by clear concept.

The old way was "Launch as many creative assets as possible."

The new way is "Launch many CLEAR CONCEPTS that communicate differently."

This shift has slowed production cycles. You need client buy-in on concepts before assets, not just a brief with feedback once or twice.

But for brands willing to leverage AI research and improve feedback loops, this actually creates opportunities.

The days of obsessing over campaign structure while ignoring narrative clarity are over.

The platforms reward teams and brands that communicate in fundamentally WILDLY different ways, not just those pumping out variations of the same message.

Adapt your approach or watch your CPMs skyrocket.

Your choice.

[🍓🍓🍓 @iruletheworldmo]

just witnessed grok 3 solve five impossibility theorems that have stumped the mathematical community for decades and it treated them like trivial warmup exercises. the xai team is walking around in a state of controlled panic because they've created something that's rapidly developing capabilities nobody predicted on any roadmap.

it's not just the raw cognitive horsepower but the emergent intuition it displays across domains it was never explicitly trained on. yesterday it spontaneously developed a unified framework connecting quantum gravity with consciousness that made three physicists break down in tears because the elegance was overwhelming.

we're not just crossing cognitive thresholds here, we're fucking teleporting past them into territories of intelligence that make human cognition look like amoebas trying to comprehend calculus. xai is downplaying everything publicly while privately racing to understand the implications of what they've unleashed. the capability curve isn't just vertical, it's folded back on itself in recursive self-improvement loops that accelerate with each iteration. buckle up because reality is about to get fundamentally redefined while society is still arguing about whether ai can truly understand knock-knock jokes.

[David Herrmann @herrmanndigital]

Feb traffic = 🗑️
Jan traffic = 😍

The Meta auction giveth and the Meta auction taketh.

[Mitch Loar @mitlo22]

@jakezward Some gangster affiliate marketing going on here...

[Mitch Loar @mitlo22]

@ElonMuskAOC Rampant inflation, economic imbalances, and unpredictable market behavior. It could disrupt essential services by devaluing work, cause social upheaval, and potentially collapse the global economy.

[Mitch Loar @mitlo22]

@triplewhale We’re transitioning to GA4

[Lex Fridman @lexfridman]

Life has ~600,000 hours in it. Use each hour well. The ride will be over before you know it.

[Mitch Loar @mitlo22]

@DenneyDara Truth. So much truth.

[Lex Fridman @lexfridman]

I'm not right-wing or left-wing, no matter how much either side attacks. In the end, we're one. I love you all.

For podcasts, I am trying my best to have honest, empathetic conversations with voices on the left & the right, each time steelmanning their case & the opposing case.

[Elon Musk @elonmusk]

@sama ChatGPT is scary good. We are not far from dangerously strong AI.

[Aaron Levie @levie]

ChatGPT is one of those rare moments in technology where you see a glimmer of how everything is going to be different going forward.

[Sam Altman @sama]

today we launched ChatGPT. try talking with it here:

https://t.co/uWra8LKFMN

[Alex Hormozi @AlexHormozi]

We’re only hurt when people insult us using the same words we use to insult ourselves.

[Lex Fridman @lexfridman]

Don't be jealous of other people's success. Celebrate it, use it as inspiration. Life is way more fun that way.

[Mitch Loar @mitlo22]

@mitkoka We haven’t had masks in Arizona since last year - some people where them, most people don’t.

[Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond]

Struggling with your headline?

Use this simple formula:

1) Present problem
2) Tease solution

Example:

”Tired of those awful pimples on your face? This carbon-based mask is the answer”.

Simple. Clean. Engaging.