Mitch Wogoman

Strategic Account Director at SparkPost. Helping brands find context in their email performance data, uniting insights & delivery to make email success easier.

[Mitch Wogoman @mjwogoman]

@ohhanxiety 56

[Mitch Wogoman @mjwogoman]

@ElonMuskNews47 9

[Mitch Wogoman @mjwogoman]

@elonmuskmel7 44

[Mitch Wogoman @mjwogoman]

@Shell @SPtheMason So much for the Apple e-gift card for $25

[Mitch Wogoman @mjwogoman]

@Shell @SPtheMason Shell Rewards is running a contest without proper bandwidth. Doesn’t anybody think these things through?

[Accel @Accel]

.@ycombinator released its 2023 list of top companies, and we’re excited to celebrate the 25 companies in the #AccelFamily that were recognized! 👏

[Taxi for Email @TaxiforEmail]

Email GIFs give you the chance to stand out in the inbox if used correctly, but they also come with their own challenges.

Read on to get GIFs right in email. 👇
https://t.co/mAUFDBowxk

[Mitch Wogoman @mjwogoman]

@DSGpark @Imaginedragons Total confusion and no one to keep any order with multiple limes forming. Crazy

[Mitch Wogoman @mjwogoman]

@KlipschAudio I’m looking for a replacement power cord for my R-51PM speakers. Do you sell a replacement cord?

[Mitch Wogoman @mjwogoman]

@skiponeill @iPost Standing tall and making it happen at EIS

[Mitch Wogoman @mjwogoman]

@AthleticGreens Ordered on 1/1/22. No shipping info available, $9 shipping refund (thank you), when will I get my order?

[Taxi for Email @TaxiforEmail]

These emails get our kudos – not just for innovative and amazing designs, but for considering accessibility, speaking to the subscriber as a human being, and even just for being great examples of how to build an email. https://t.co/woglWaNKI0

[SparkPost @SparkPost]

Most brands recognize that consistency is key to strengthening brand perception and trust, but there are some pitfalls that not all marketers may be aware of when it comes to email. Let's break them down in a 🧵

1/6

[SparkPost @SparkPost]

Custom fonts - if possible use a web-safe font since custom fonts won’t display correctly everywhere

2/6

[SparkPost @SparkPost]

Background images and GIFs - you’ll need an option for a fallback static image since they aren’t fully supported in Outlook

3/6

[SparkPost @SparkPost]

Dark mode - a few design tweaks can help prevent a color catastrophe if colors are inverted

4/6

[SparkPost @SparkPost]

Accessibility - ALT text and set font sizes help make sure everyone in your audience can understand your message

5/6

[SparkPost @SparkPost]

Take a closer look at the importance of messaging and branding in email in our new guide! https://t.co/e3SsJTxH2E

6/6

[Taxi for Email @TaxiforEmail]

If you/your team has HTML knowledge but might sit in
another team and/or country you might need an EDS.

3/7

[Taxi for Email @TaxiforEmail]

If you/your team regularly build emails by coding HTML
from scratch each time you might need an EDS.

4/7