Michael Kates

Power user of the internet.

[Michael Kates @mkates]

@SpursSimpsons @uk_steffi hmm not sure -- I was able to get two with my two hotspurs+ memberships. I have them linked. On the check out screen I need to link one CRN to each ticket.

[Michael Kates @mkates]

@SpursSimpsons @uk_steffi Do you have two memberships? You can only buy one ticket per membership...

[Michael Kates @mkates]

@Ben_Phillips Importantly. Not by choice, but by law in the UK…

[Michael Kates @mkates]

@JakeBean95 you've done nothing but built your zoo for 2 months. Take a hike

[Michael Kates @mkates]

@adliterate

[Michael Kates @mkates]

"Opens Uber app. Sees giant train button".

People know you book rides on Uber. It's not that complicated.

[Nick Asbury @asburyandasbury]

I think of this as 'Mock the Week' copywriting, where the writers walk up to the mic and riff on a given theme. But as a punter, it feels like walking in halfway through and wondering what the set-up is. Wait, is this about Uber doing trains? How does that work exactly? Can you stop joking a sec and tell me?

[Michael Kates @mkates]

@LeShann can't wait for the Byron Sharp think piece about how it was a perfectly executed CEP strategy...

[Michael Kates @mkates]

Personally, 10/10 no notes @YorkshireTea @LuckyGenerals. But would love to see the @System1Research score on it as well 👀

https://t.co/FxzDAL0QIZ

[Michael Kates @mkates]

@RA__Events Among Equals. Loved this work: https://t.co/DU30pC0eWu

[Michael Kates @mkates]

@sofiameows more time for succession

[Michael Kates @mkates]

I’m pro technology, but I’m more pro problem-solving. As an industry obsessed with new, let’s make sure we keep audience needs at the centre of everything we do. Thanks for having me @LBBOnline

[Little Black Book @LBBOnline]

As new tech spring ups we still need to start with problem-first thinking, writes @BraveCreativity's senior planner Michael Kates. https://t.co/ikHv4VDyZz

[Michael Kates @mkates]

@GaReth_Rutter is this jamaica patty co? I need

[Michael Kates @mkates]

@Ben_Phillips Brent Anderson (MAL CCO) had a line at SXSW that "product work is brand work", which is a take I love (and a lot of agencies disdain). But you see what can become of a dedication to entertainment value (music, craft, story). As @System1Research says: entertain for commercial gain

[Michael Kates @mkates]

@GaReth_Rutter @gorcampbell Agree -- I think a nice piece of work for Aldi would be to comp together all the competitive mentions of their brand into a giant billboard. Competitors are doing the value story for them.

[Michael Kates @mkates]

@stroznuts @MLB i respect the commitment to the bit 🫡

[Michael Kates @mkates]

We turned a tweet into a pod. If you wanna hear how W+K and Leo keep McDonald's creatively effective give it a listen. No one does it better than these guys. Thanks for the chats @markpollard @tassthegreek @Tsussman.

[Mark Pollard @markpollard]

So, we turned Michael's suggestion into a podcast episode (plz tell yr frnz):

Wieden+Kennedy and Leo Burnett Strategy Leaders Compare Their Gold IPA Effectiveness Papers For McDonald's

https://t.co/ZIPp3Or0sn

[Michael Kates @mkates]

@JakeBean95 olay

[Michael Kates @mkates]

@nerdfish Succession ofc but i'm guessing you've watched it.

[Michael Kates @mkates]

Tell me SBF isn't just @nathanfielder in disguise

[Amjad Masad @amasad]

This story keeps getting more ridiculous: the 2021 $1B in revenue that FTX reported which Sequoia cited as reason for investing was produced by the “first metaverse auditor” Prager Metis.