@ana_adi shows how a negative occurrence can always turn into a positive one... hence conquer the VUCA effect by staying neutral. Ask the "why" ... cause purpose matters. #mmk18#mmk2018
Know your target audience, tell a good story & never forget to test & measure! Torben Gefken from @fischerAppelt explains the #contentmarketing strategy for Mercedes-Benz Vans on their platform MyVAN @myvan_com.
Fredrik @Borestrom from @LinkedIn at #mmk18: New isn't always what sells. Only 1 in 5 campaigns outperform the old campaign. What sells is relevance and familiarity. #marketing#Sales
Neil Harbisson, cyborg artist and activist: thanks to his antenna he can listen to colors, creating a new sense! The presentation of his project opens up perspectives, new ways of seeing human, technology and our future...super inspiring! #MMK2018#creati…https://t.co/WJdgILVQPx
Human.Values.Matter. So don't offend them but take human approaches to your customers & align your strategy, your words & action to it -change your culture -think, speak and look human to your audience and you'll meet their needs. Great speech of @RodCartwright at #mmk18#mmk2018
.@mmk_berlin looking forward to discussing the power of a Think Human approach to marketing communication (12.30, Eventraum 2 😁). I will even mention Brexit ... #mmk18
Are you ready to Think Human?
Text100 EMEA Director @RodCartwright is speaking tomorrow at @MMK_Berlin about creating deeper and longer-lasting customer relationships. #MMK18
https://t.co/15O6rkiLAP