Mobbie Nazir

Global CSO at We Are Social. Bit of a geek, left-handed, London based city girl. Views are my own.

[We Are Social @wearesocial]

In a world fuelled by communities, fandoms and memes, contagious creativity is your competitive advantage.

On Friday, Global Chief Strategy Officer @mobbie is taking to the stage at London's @remixsummit to discuss how social media is shaping the future of creativity.

[Mobbie Nazir @mobbie]

Excited to have been shortlisted to talk at SXSW next year on "Gatekeeping in Gaming" with the awesome @Petard_maz. We need your help to make it a reality! Please vote here: https://t.co/s5SzJSf6FV

[Mobbie Nazir @mobbie]

What does the Elon Musk takeover of Twitter mean for advertisers? Some comments from me in Campaign.

[We Are Social @wearesocial]

It's no secret that Elon Musk has made major moves this week, purchasing @Twitter for a cool $44bn. But what will this new ownership mean for advertisers?

Global Chief Strategy Officer @mobbie gives her take, in @Campaignmag.

https://t.co/LVRPfpqtX6

#WeAreSocial

[Mobbie Nazir @mobbie]

Chuffed to bits to share some news! Excited to take on the new challenges as Global CSO at We Are Social

https://t.co/7RCSbCDysy

[Mobbie Nazir @mobbie]

Excited to share our latest "Think Forward - Brave New Worlds" trend report on 1st December. Sign-up now to join myself and Lore Oxford as we take you through the the biggest Global cultural trends to come from social this year!

[We Are Social @wearesocial]

Think Forward 2022 is coming.

Get the lowdown on the trends featured in the annual report in our launch webinar.

Sign up to secure your place here: https://t.co/BZR0oebLgN

#ThinkForward2022 #BraveNewWorlds #WeAreSocial

[Mobbie Nazir @mobbie]

Excited to be able to share the launch of this amazing new Global offering from We Are Social!

[We Are Social @wearesocial]

Introducing: We Are Social Gaming.

A global offering designed to craft meaningful and effective gaming experiences for brands.

#WeAreGaming

[Mobbie Nazir @mobbie]

@fortelabs Tissue meeting - an informal presentation of creative work or other ideas to a client.

[We Are Social @wearesocial]

Earlier this month we hosted 'Rethinking Ramadan' with @AkankshaGoel, MD of @SocializeAgency and @mobbie, Chief Strategy Officer, who spoke about the opportunities Ramadan presents for brands. You can read more about the talk in @LBBOnline.

https://t.co/Ll2QHjBtIu

#WeAreSocial

[Mobbie Nazir @mobbie]

Love this!

[Shelina Janmohamed @loveinheadscarf]

Eid Mubarak trending at number 1 in the UK is a beautiful thing to behold. When I was growing up Eid was unknown and when I celebrated it I felt alien and like an outsider. It’s a small thing to trend this way but brings a feeling of happiness and inclusion. Eid Mubarak everyone

[We Are Social @wearesocial]

"Increasingly we are living our lives in virtual gaming spaces and with the rise of NFTs, there are opportunities to create unique, long-term value in brand extensions into these spaces", our Chief Strategy Officer, @mobbie. https://t.co/ICIVSqEAc8

[Campaign @Campaignmag]

A view from @wearesocial's @mobbie: The rise of emerging platforms should lead brands to reassess their social strategies https://t.co/oOKQzdYoR5

[Mobbie Nazir @mobbie]

I'm discussing “Marketing Reinvented: Creator Collaborations” with @tobyd, @KRG, @JessZafarris, @koimtv, @kengibbsjr, @mhondorp and Marketing Reinvented. Today, 19 Mar at 3:00 pm GMT on @joinclubhouse. Join us! https://t.co/Qkg7y7mGLO

[We Are Social @wearesocial]

Tune into episode 2 of our Think Forward IG Live series tomorrow at 8:30am GMT where @mobbie will be talking to Editorial Director, @susannaht from @wearesocialau about Practical Advocacy. Hear how this trend has been emerging on local and global levels. See you there 🙌

[Mobbie Nazir @mobbie]

Looking forward to taking part in 2021 @CreativeReview annual awards judging. Hoping to see work that is challenging the industry as well as brilliant.

[We Are Social @wearesocial]

Great to see our Chief Strategy Officer @mobbie in this brilliant bunch of judges from across the global ad industry. The @CreativeReview deadline for entries is 11 December and the final winners will be picked in February.

https://t.co/Yww40PtcZa

#CreativeReview #WeAreSocial

[Mobbie Nazir @mobbie]

@OmarOakes @Campaignmag Congratulations @OmarOakes - great news and well deserved!

[Mobbie Nazir @mobbie]

Thanks to everyone who joined @loreoxford and myself today for the first part of our new Global webinar series “Unprecedented?” Looking at the longer term impact of COVID-19 on social connection. Deck now available to download and sign-up for the next two events!

[We Are Social @wearesocial]

A big thank you to everyone who attended part one of our new 'Unprecedented?' webinar series this morning.

The presentation deck is now available via the link below, where you can also sign up for the remaining sessions in the series. https://t.co/fAbH7Ef0am

[We Are Social AU @wearesocialau]

Realism on Insta
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￣￣┗┓ Perfectionism on Insta
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Tho we'll let Chief Strat Officer @mobbie explain it better ⬇️
https://t.co/YSBbvSSSmk

[Mobbie Nazir @mobbie]

Hard to make predictions about the future when everything is changing constantly but here are a couple of hypotheses from me for @WARCEditors on how social may evolve through this crisis.

[Jane Austin @JaneAus]

@mobbie @wearesocial on 'The evolution of social media through COVID-19' https://t.co/HxFSHb93Rk
@WARCEditors

[Mobbie Nazir @mobbie]

Loving this sketch note of my interview with @CreativeReview yesterday on brands and social media during C-19. Thanks for sharing @ChiaraAliotta!

[Chiara Aliotta @ChiaraAliotta]

Very great interview @mobbie and interesting insights about brands on social media during COVID19. A short sum up I did while listening the podcast.

[Mobbie Nazir @mobbie]

How do brands navigate the current crisis is social? Today we launched a report with clear and practical guidance for brands on how to act now but also plan for the long term.

[We Are Social @wearesocial]

Brands need to listen to their communities and act accordingly. Those that find a relevant role will come back stronger after the crisis.

Find out more on how brands can prepare for the future in our new report: Do The Right Thing. https://t.co/ikNBPo1lAB