Me: I get no traction online โน๏ธ, I must not be funny.
My lovely wife: *laughs at every joke I crack ever*
Me: ๐I guess my Target audience is 1 person. ๐ฅฐ
@Ravisutanjani It's about market dominance, portraying the startup as "has made it" and getting more money from the investors.
Eventually that bubble of hyped up, inflated evaluation gets carried forward to the IPO and crashes. (More often than not.)