Nathan Lippi

Founder, - Beloved 1-1 Clay training, mentorship, and alumni network for Clay-gency success.

[Nathan Lippi @nathanlippi]

This is the "Clay-gency creation" guide I wish I had when I started ~18 months ago.

(for starting a Clay-centric agency w/ @clayrunhq)

It would have saved me 3+ months of mistakes and is distilled wisdom from dozens of convos with Clay-agency owners, helping students grow Claygencies, and growing my own successful Claygency.

In it I cover:
✅ How to get your first deals
► The 3 places 80% of new Claygency deals come from--irony: none of them is outbound.
✅ How to price in the beginning and as you grow
❌ And pricing models that create toxic clients
✅ A few niches to consider
❌ Niche traps to avoid -- including specific niches people fall in
❌ Very common time wasters to avoid that can waste 1+ months
✅ The 80/20 sales secrets that few do at first and thus "sabotage" deals
✅ How (and if!) to scale

So excited to share this!

👉 Like & comment "guide" to get it, and make sure we're connected!

[Nathan Lippi @nathanlippi]

@shaneparrish Surprised at The 48 Laws of Power.

I found it extremely back-stabby/zero sum and is perhaps my only anti-recommendation for books.

(it personally put me in a bad place 1-2 decades ago)

[Nathan Lippi @nathanlippi]

@jordan_ross_8F Inspired by 8F, I'm doing something similar!

[Nathan Lippi @nathanlippi]

@ENowoslawski When I was at PandaDoc some spammers started using a similar trick at scale...

... it took us a while to figure out what was happening and shut it down😛.

[Nathan Lippi @nathanlippi]

@jordan_ross_8F Do you hire fractionally or full time?

I'm thinking:
- Someone to set up specific tools
- Someone to help with JTBDs (e.g. content creation)
- Etc.

(do you have any specific common examples)

[Nathan Lippi @nathanlippi]

@MatznerJon Saw this retention difficulty when looking into dog grooming businesses -- why would people work for an org when it's easy to DIY for much higher rates?

Now I see the pattern other places and IMO explains why some industries don't consolidate much.

[Nathan Lippi @nathanlippi]

@BinsiDevadasan I do this with people I train but pretty informally -- we're just starting to build SOPs.

Curious about your rules @BinsiDevadasan

[Nathan Lippi @nathanlippi]

@MatznerJon Great frame. Will use this.

[Nathan Lippi @nathanlippi]

@SamuelHulick Alternately, I wonder if it stops productivity lost due to context switching :)

[Nathan Lippi @nathanlippi]

@MatznerJon @yoodli Doesn't take custom prompts AFAIK but is realtime. Sharing mostly because I think this could be an interesting use case for @yoodli.

[Nathan Lippi @nathanlippi]

@rbarsi Thank you for the share @rbarsi--me+2 friends now starting to use this framework.

[Nathan Lippi @nathanlippi]

@thesamparr This would render the concept of countries and money meaningless.

[Nathan Lippi @nathanlippi]

@thesamparr I find it difficult to believe that in the next 100 years we won't have an AI breakthrough that fundamentally changes the economy and makes money meaningless.

(i.e. we all die or we all have enough)

[Nathan Lippi @nathanlippi]

@tunguz Spending precious deliberative cycles on others is rare.

[Nathan Lippi @nathanlippi]

@tunguz My experience, too, has been that people _strongly_ prefer to use their associative mind ("this worked for me!") rather than their diagnostic/logical brains.

For most people, it's hard enough tap into the deliberative brain for their own work.

[Nathan Lippi @nathanlippi]

@riccardolinares @JHMsocial An example:

[Nathan Lippi @nathanlippi]

@riccardolinares @JHMsocial I like to send an auto-email (via Zapier) 30 mins or so after they sign up asking for why they signed up.

Not a crazy response rate (probably < 10%) but enough where it's worth it for learning purposes.

[Sam Altman @sama]

intelligence is an emergent property of physics

[Nathan Lippi @nathanlippi]

@swaycopy Freelancers and consultants are naturally constrained by their individual capacity to do work -- it's not a winner-take-lots sort of dynamic like in SaaS.

[Nathan Lippi @nathanlippi]

@chburdett I see. If they're promising an improvement then they absolutely should take the offer, in theory.