Scaling with ugc is simple…
-Know your icp like the back of your hand
-Map out what draws strong emotion out of them like excitement, desire, jealousy, loneliness, embarrassment etc
-look at other viral organic formats in the niche, script your briefs based off of those existing vids (test 1-2 new formats too)
-pay creators $10 to make you $500+
-throw the best performers into paid ads
This video + caption combo added over 3.5k+ mrr OVERNIGHT
noticed most app owners I talk too think they have to embellish their app in order to reduce churn... not the case
people just need a nudge to re-capture their attention for, then your app's value does the work and sells them their desire --> they justify keeping their subscription
consumers are like sheep, you are the herd dog, guiding them back to your product when they stray off for too long