@ajsnapads Hi , which attribution window do you use to judge campaigns? 28-day swipe / 1-day view (default), 7DS/1DV, or swipe-only?
On my account ~65% of Snap-reported purchases are view-through. Curious what actually lines up with your MER / incrementality tests.
@benradack Had the exact same case on one campaign. In high ticket it matters even more: there just aren't enough purchase events to judge a campaign on ROAS. One big order swings it either way. CPA and cost per ATC become the real signal.
One extra check we added: ATC-to-purchase rate