Noah Stachowicz

Ads & Email DR Copywriter For 8-9 Figure DTC Brands || Lifecycle Marketing Expert

[Noah Stachowicz @noahstacky]

@ogfreshest Loom & application sent ✅

[Noah Stachowicz @noahstacky]

The sad truth about starting ANYTHING ⬇️

When I first started copywriting in early 2022, I thought I was smart enough to breeze through YouTube videos, send IG DMs, and make money immediately.

(I’ll give my 21-year-old self the benefit of the doubt; when you see ppl online talk about copywriting, it's easy to feel that way)

But like starting anything worth meaning in life…

It wasn’t that easy.

And it sure wasn’t pretty.

It took me about 6 months to even start writing great copy, and another few months after that to predictably land clients.

Funny enough, I’m realizing the same thing with a ton of copywriters now.

Creating winners & starting as a creative strategist isn’t as easy as it seems.

You have to have a MAJOR influx of knowledge about hooks, awareness levels, and even some media buying skills.

So here’s a picture of my desk, I guess (:

It’s not a seamless, “pretty” process creating great results.

But it’s the most rewarding feeling when you start to see them.

P.S. Yes…

The right display is me mashing together an HTML email with Claude code.

If you haven’t done it yet for your clients:

VERY fun.

Give it a try.

[Noah Stachowicz @noahstacky]

@ndoyexc DM sent

[Noah Stachowicz @noahstacky]

@mathieuerd DM sent

[Noah Stachowicz @noahstacky]

@VanshSobti3 Dmed

[Noah Stachowicz @noahstacky]

@willakks Fire me a DM, portfolio is in my bio

[Noah Stachowicz @noahstacky]

@lukethorburg DM sent

[Noah Stachowicz @noahstacky]

@JamesMarianooo DM Sent

[Noah Stachowicz @noahstacky]

@thedennis DM Sent

[Noah Stachowicz @noahstacky]

@blksavagex Sent DM

[Noah Stachowicz @noahstacky]

@max_rosewater DM sent!

[Noah Stachowicz @noahstacky]

@BlueGuardiancom DM sent

[Noah Stachowicz @noahstacky]

@__akinwale DMed!

[Noah Stachowicz @noahstacky]

@lorenzo_pravata ME

[Noah Stachowicz @noahstacky]

Copywriters who absolutely hate recording Looms: Read this

When I got into copywriting, I was just like everyone else, spamming business owners' DMs with the same script again and again.

This was in the middle of 2024.

It took me probably longer than most to realize that this method of outreach simply doesn't work. At all.

When I was introduced to recording Looms and giving away true value up front, two things happened.

1 - I absolutely hated it.

2 - I landed my first two retainer clients in under 14 days.

Safe to say I was a little bit conflicted.

Recording around 3 great looms a day and providing marketing assets like emails, ads & social scripts up front (while actually using my brain for a change)... Resulted in money.

So...

In 2025, I only recorded about 150 looms, and my business was off and running.

I still HATED recording these Looms... so I decided to use my friend Claude to run the numbers for me in the latter half of last year.

Every single 3-minute Loom I made in 2025 was worth about $400.

Hmmmmmmm...

That completely changed how I looked at outreach.

Suddenly, recording one awkward 5-minute video wasn't costing me time or my self-esteem.

It was costing me 400 bucks.

I still don't love recording Looms.

I just hate leaving money on the table even more.

I got pretty good at tracking Loom data, and if any of my CS pals want to steal my outreach spreadsheet, I'll link it in this post.

(Pretty simple, it works well for tracking, and it will save you 15 min if you don't want to make one yourself!)

https://t.co/pRebQswC2t

See ya,
Noah

[Noah Stachowicz @noahstacky]

@MediaMoves_ Sent!

[Noah Stachowicz @noahstacky]

@JoshDreamerce DMed

[Noah Stachowicz @noahstacky]

I was playing golf last weekend, and I hit two drives that finished about 5 yards apart.

You could have put a blanket across the two.

Weirdly... one drive felt perfect, and the other one felt like I completely missed the ball.

If I hadn't watched them land, I would've sworn one was a disaster.

That's when I realized most business owners judge ads exactly like amateur golfers.

(I did the same when I was starting my Creative Strategy journey)

I remember making 5 creatives for a client, and one of them I was SUPER proud of.

It just felt right. (Perfect awareness, great hook, unique format, matched our brand exquisitely...)

Then there was another one I almost didn't submit. It was sorta... "meh".

Naturally, I expected my favorite to win.
It didn't.

The "meh" ad ended up WAY outperforming it.

More clicks, purchases, ROAs... the whole nine yards. (Golf pun intended)

And that's when the lesson really clicked.

Most founders kill ads too fast that feel wrong.

And keep ads that feel right.

Some of the best-performing ads I've ever seen would never win a creative award in a billion years.

And some of the prettiest, most polished ads I've ever seen couldn't sell water in a desert.

In golf, the scorecard doesn't care how the swing felt.

In creative strategy, the customer doesn't care how the ad felt.

Results always come first... opinions second.

See ya,
Noah Stachowicz

P.S. First X post ever...

Hit the like button for me? 👀

[Noah Stachowicz @noahstacky]

@THEPLAYERS @PGATOUR Anyone know if you can go back and park in the lot