Natalie Dillon

SF Native | Partner @Maveron | Consumer Tech investor

[Natalie Dillon @ntdillon]

@ptr @instinct Congrats!!! Exciting!!

[Natalie Dillon @ntdillon]

- Bias: I think it’s fine as long as the credit is the same whether the review is good or bad, plus a label, kind of like Amazon Vine (Amazon’s invite-only program where reviewers get free products and disclose it).

- Brand signal: I’d flip it tbh, yes brands about positive reviews, I think they care more about getting reviews on new products fast (especially AMZN), plus early product feedback.

- Verified reviews via a neutral third party: Love this. Receipts work across every retailer, so you could build a review layer no single store has, as long as it stays neutral on sentiment.

- Friends’ private lists: yes, this is my personal favorite. I'm guilty of having messy lists in my notes app, I could use a little help organizing. It could span from coffee shops, baby registries, trip recommendations, a lot of angles to take it.

[Natalie Dillon @ntdillon]

1/ @simrangsuri and I spent months on a consumer AI report. One of the clearest findings: word of mouth from friends and creators drives how people discover AI, while paid marketing barely moves the needle. That got me thinking about personal agents 🧵

[Natalie Dillon @ntdillon]

Full read 👉 https://t.co/def0XH679z

[Natalie Dillon @ntdillon]

7/ None of this works at scale without trust. Pushing reviews and transactions without the right incentives erodes it. Every follow-up is either a deposit into that trust or a withdrawal.

[Natalie Dillon @ntdillon]

@DrParikhMBA @HealthcareAIGuy @AmitParikhMD truly!!!! so special, so rare

[Natalie Dillon @ntdillon]

Kin’s most engaged users are older patients, ages 50 to 90, living in rural America and often managing several chronic conditions. Not your typical technology company.

@HealthcareAIGuy wrote a great piece with @DrParikhMBA and @AmitParikhMD on what they’re building at @MeetKinHealth. Three things stood out:

🩺 “The physician-patient conversation is one of the richest and most underused sources of information in healthcare.” Kin records your doctor visit, helps you remember what was said and what to do next, and lets you share it with family and caregivers.

🤝 Trust is the product. Kin is built for people who have never used AI. It works alongside the doctors patients already rely and trust.

⏭️ It helps you do what’s next. Kin knows what your doctor recommended, it has crucial conversational context so it can help you book the lab, find the specialist, or fill the prescription.

This combination of correct context + trusted pillars + valuable action taken = winning combination. Excited and proud to be an investor in Kin Health

[Healthcare AI Guy @HealthcareAIGuy]

NEW: Company Deep Dive — Kin Health

We sat down with CEO & Co-Founder Arpan Parikh, MD/MBA, who’s building the “Granola for patients” at Kin.

Built by physician founders for patients and caregivers, Kin turns visits into a longitudinal health record and is building an action layer for what comes next. 👇

[Natalie Dillon @ntdillon]

Always be shipping ⏩ Always be partnering

The new mantra in the world of agentic commerce.

[Noah Shinn @noahrshinn]

Instinct + @OpenTable

You all know how much I love restaurant reservations, so I’m excited to announce our partnership with OpenTable. Your Instinct can now book and manage your reservations, from finding a table to moving the time when plans change.

Try asking your Instinct to book your next dinner.

[Natalie Dillon @ntdillon]

While taking care of my dad, I had a binder of notes from doctors visits. Some handwritten, some in Apple Notes, some in Google Drive, it was a mess. I was a mess.

Every feature Kin ships is to the make the lives easier of patients and caregivers as they navigate their healthcare journeys. Starting with the basics - record and summarize what your doctor actually told you.

Simple changes, big difference.

Now available on Apple Watch ♥️

[Arpan Parikh, MD MBA 🧠 @DrParikhMBA]

Kin is now on Apple Watch.

You asked, we shipped:

Tap Record on your wrist. Your phone stays in your pocket.

Phone visit? Put it on speaker and your watch records it.

Your summary and next steps land on your iPhone.

Always be shipping ⌚️

[Natalie Dillon @ntdillon]

@ChloeMu48618596 totally im experimenting on all the use cases - discovery, purchase, cancelling, tracking orders. found today agents perform better on the latter 3, but found instinct surprisingly helpful in surfacing niche vendors i wouldn't have likely discovered

[Natalie Dillon @ntdillon]

Fascinating few weeks for personal agents. Amazon blocks every major AI agent. Shopify now lets any agent check out with Shop Pay. For now, agent reach runs on partnerships. Hoping more follow Shopify so consumers can discover and buy with far less friction.

[Noah Shinn @noahrshinn]

Check out anywhere with Shop Pay

Today, we’re expanding our partnership with @Shopify beyond finding, buying and tracking orders from Shopify stores. Now, your Instinct can use Shop Pay at any online store.

The card and address you've already saved in Shop Pay now work across stores that aren’t on Shopify, too. This makes it easy for your Instinct to make secure purchases on your behalf.

You approve every purchase in Shop Pay, and your card details never leave Shop Pay.

[Natalie Dillon @ntdillon]

@fraser37 Yep yep yep, I hear that. It’s a good call out. I think the systems agents interact with will improve faster than user trust.

[Natalie Dillon @ntdillon]

100% agree - user trust not model capability is the barrier today

[Jay Rughani @JayRughani]

It's time for personal agents in healthcare.

Our system is fragmented and runs on clunky legacy software. That's exactly why agents that can navigate those systems on our behalf could make such an impact.

Karan, who leads health AI at OpenAI, calls it "absolutely ripe for agents and computer use" and thinks many of the barriers between patients, clinicians, and their data will dissolve. I agree.

Super inspiring convo with my friend @thekaransinghal on how AI can raise both the floor and the ceiling of human health.

[Natalie Dillon @ntdillon]

@drewfallon12 TikTok Shop = marketing expense. Gets reach, drives trial, gets creators buzzing, and can uplift other channels (web, Amazon, retail) but an extremely hard to make work on its own

[Natalie Dillon @ntdillon]

@omooretweets 100% agree