Oxford Future of Marketing Initiative - FOMI

All tweets relating to FOMI's research and insights can now be found on @OxfordSBS

[Oxford Answers @Oxford_Answers]

The benefit of hypertrends is that they tell us whether a topic will remain important for the next 6 to 12 months -
@AndrewTStephen explains that knowing these trends in advance can be key to ensure business success: https://t.co/0fWp0EqIFA
#BusinessLeaders #Leadership

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

Our Director @AndrewTStephen talked with @stephangans, Chief Consumer Insights and Analytics Officer at PepsiCo about marketing insights and how this function is evolving.

Listen to the latest podcast produced by our partner Kantar

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

For the 7th year running, the @AMA_Marketing has listed our director, L’Oréal Professor of Marketing and Associate Dean of Research at @OxfordSBS, @AndrewTStephen, as the UK’s most published author in the premier marketing journals. Read more:https://t.co/pGQPVkYkuD

[Oxford Answers @Oxford_Answers]

Ensuring AI is integrated into organisations in a way that favours both business and humanity is no easy task
@AndrewTStephen discusses why a human hand is essential when it comes to AI in business 🤖🤚https://t.co/p4kx0XgAZH @oxfutureofmktg
#AI #Biz25 #BusinessLeaders

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

We all need independent #journalism to succeed.
So, FOMI's @AndrewTStephen and @thesethrogin @OxfordSBS have teamed up with @meta to help news executives compete more effectively in today’s challenging business environment. Read more on @Oxford_Answers https://t.co/33FLxoVgon

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

How can brands influence culture and society in a positive way by challenging stereotypical depictions in advertising? In the spirit of advertising, @rhondahadi explains on @Oxford_Answers @un_stereotype 's findings on the impact of #intersectionality https://t.co/89kfzvxSLI

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

What does the future hold for marketing in the #Metaverse?

Hear from @AndrewTStephen and @Meta's Vice President for Northern Europe, Steve Hatch at the 2021 @OxfordMBA's guest speaker talks @OxfordSBS

Watch the full talk here: https://t.co/oJ2WIgmbzM

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

WE ARE HIRING! 📢📢📢

We are looking for a 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗙𝗲𝗹𝗹𝗼𝘄 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 @OxfordSBS . Join FOMI enthusiastic team! https://t.co/DFXyXA7Feu

[Oxford Answers @Oxford_Answers]

The #FutureOfBusiness looks increasingly more complex & we need to use research to imagine what the #business landscape might look like 🧪💡 @AndrewTStephen believes that the role of #research will become even more critical. https://t.co/YpZ41Sk07b #Biz25 @oxfutureofmktg

[Executive Education at Saïd Business School @OxfordExecEd]

@AndrewTStephen, Director of the Oxford Digital Marketing: Disruptive Strategy Programme believes that the role of #research will become even more critical when looking forward to the #business landscape over the next 25 years ⏩ https://t.co/cy5LUpZ4o5 #Biz25 @oxfutureofmktg

[Oxford Answers @Oxford_Answers]

We’ve come a long way when it comes to #advertising & #marketing - what once was an advert in a newspaper has become #digital. @rhondahadi shares why #sensorymarketing will continue to rise & shape the advertising landscape 👃👄👁⏩ https://t.co/RZB7rzdOiQ #Biz25 @oxfutureofmktg

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

As part of the 2021 @OxfordMBA 's guest speaker talks at @OxfordSBS, @AndrewTStephen discussed with @LexBZ CDMO @LOrealUKI about #marketing and #branding and where they are headed in the future. Watch the full talk here: https://t.co/T9TafWVuSa

[Oxford Answers @Oxford_Answers]

How can we take care of our #mentalhealth while facing the uncertainty of a crisis? @CammyCrolic, @jedeneve and Michael Gill offer advice based on their research on how to protect #mentalhealth at work 🖥⏩ https://t.co/lGg7G6FkbH @oxfutureofmktg #TimeToTalk

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

✅Double-digit growth in social media users

✅Big gains for YouTube, Instagram, and TikTok

✅The rise of social commerce

These are just some of the findings of the DIGITAL 2022: GLOBAL OVERVIEW REPORT by @hootsuite and @wearesocial
https://t.co/ALy06hl0cV

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

To celebrate 25 years since its foundation @OxfordSBS launched #Biz25 – a series that looks at how businesses need to adapt over the next 25 years to ensure business success 💡This is a must-read for inspiration & advice to futureproof your #business▶️ https://t.co/XjDy1OwW0F

[Dr Alex Connock @DrAlexConnock]

So dominant is $800bn-forecast (Bloomberg for 2025) entertainment-driven vision of the #Metaverse (think Meta or Microsoft's Activision acquisition) that an EVEN bigger B2B opportunity may actually be underplayed. My piece @ConversationUK today https://t.co/RqvMwNGyY5 @oxfordsbs

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

"The role of marketing and communications is to ensure that they are enabling consumers to make more sustainable choices when it comes to product and service selection"Bex Fisher @observatoryint on @WARCEditors #GreenMarketing #Sustainability
https://t.co/umVKX5NXzF

[Dr Alex Connock @DrAlexConnock]

Who will own the content produced with #AI ? Easy question: very hard answer. Is it the #algorithm #creator ? The owners of #data on which the algorithm is trained (often you and I) ? Or the actual #content creator ? One of key questions in media business 2022.

[Dr Alex Connock @DrAlexConnock]

The #Metaverse isn't either defined or up and running, yet is already forecast for $800 billion revenue in 2025, says @bloomberg. (By including games, social media etc). My predictions @techroundUK

[Oxford Future of Marketing Initiative - FOMI @oxfutureofmktg]

WE ARE HIRING!
We are looking for a 𝗖𝗮𝗿𝗲𝗲𝗿 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗙𝗲𝗹𝗹𝗼𝘄 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲
@OxfordSBS
If you fancy studying what the future holds in Marketing, join us!
https://t.co/D2pRIvST9b