Lex Bradshaw-Zanger

CDMO @LOreal SAPMENA, Ex @Facebook & @McDonalds, Recovered Adman. London bred, #DigitalNative, Global #geek, Parisian. Father x3. Tweets are my own opinion.

[Naruto @NarutoNolimits]

Jensen Huang on the smartest person he's ever met;

[Lex Bradshaw-Zanger @LexBZ]

The more marketing becomes driven by tech and data, the more it becomes about people.

[e27: Asia Tech News @e27co]

🌱 Beauty innovation today is built on collaboration, not just labs.

Hear how Lex Bradshaw-Zanger explains L’Oréal’s open innovation strategy through the Big Bang Beauty Tech Innovation Program. 👩‍🔬🤝

#BeautyTech #OpenInnovation #Startups #AI

https://t.co/FwIW2lpFUD

[Lex Bradshaw-Zanger @LexBZ]

Stuck in the Measurement Trap: Why Our Obsession with ‘Easy’ Metrics Is Killing Real Marketing… https://t.co/sBn7fVXcsS

[Deep Psychology @DeepPsycho_HQ]

8 Greatest Laws I know at 40, I wish I knew at 20:

1.

[Rory Sutherland @rorysutherland]

Weird discrepancy. If you book a £60 taxi from an airport you are met at arrivals and your luggage is carried to the car. If you book a £500 car rental, you have to queue for 30 minutes and then find your own car 700 yards away in some Ballardian hellhole basement garage.

[Library Mindset @librarymindset]

40 Books To Read

[Lex Bradshaw-Zanger @LexBZ]

Looking forward to kicking off the judging for the 2025 APAC Effie Awards next week.

And check out all our 2025 jury here:
https://t.co/y78C1FEvCQ

#Effies #APACeffies #FutureOfMarketing #Marketing #Advertising #Effectiveness #EffieAwards

[Dr Grace Kite 🪁 @Grace_Kite]

My latest article, https://t.co/iLF1ZWtrda, is all about this challenge, and how to navigate it in the coming years.

[Uncommon @uncommon_studio]

'When something is so different that it stops you & breaks the two-second rule.'
.
@System1Research's @andrewtindall_ on the best practice for OOH including our @British_Airways 'Windows' campaign for playing with the rules of the medium via @TheDrum 🔽
https://t.co/I0PQonBouI

[Andrew Tindall @andrewtindall_]

The best WiFi ad made in years.

All without trying to sell you a product.

@VCCP's new ad for @virginmedia ticks all the boxes. It's emotional, there's a story and it's incredibly well branded.

It scores almost full marks in @System1Research testing: https://t.co/TyvjP6XmXv

[System1 @System1Research]

This Christmas, give yourself the gift of time and marketing insights! 🎁

Enjoy some of our favourite @UncensoredCMO podcasts from the year, featuring Jon Evans and industry stars. Perfect excuse for some 'me time' with a hot chocolate! ☕✨

Listen here: https://t.co/P5KvK43m1x

[@tomroach @tomroach]

There's a fundamental tension facing marketers today: brands need consistency and repetition, but the platforms tell them they need loads of fresh new content.

My latest in @MarketingWeekEd on brand building in the age of creative fragmentation.

https://t.co/4zwGDYK8Is

[Lex Bradshaw-Zanger @LexBZ]

@bookingcom even after accepting the price match, now you want me to reconfirm it before paying out! Anything to not keep the customer promise #fail #bookingcom

[Lex Bradshaw-Zanger @LexBZ]

Have been trying to use the @bookingcom price match service for 8 weeks and all they do is ask for impossible information to avoid paying out. Feel like the #PriceMatch is a complete fake. Unacceptable service #fail.

[All That Matters @mattersasia]

✨ Thayer Lavielle, EVP The Collective, @Wasserman
✨ @EricaKerner, MD, Global Head of Sponsorship & Events, @StanChart
✨ @LexBZ, Chief Marketing & Digital Officer, L'Oréal
✨ @akshatrathee, Co-Founder and Managing Director, @NodwinGaming
✨ @AndrewBatey, CEO, @beatdapp

[richard shotton @rshotton]

One of the most interesting findings from analysing of the IPA effectiveness databank comes from @System1Research

They've found that campaigns which have a fluent device (a long running mascot or character who is central to the drama of the ads) outperform those that don't on a range of measures

[Campaign Asia @CampaignAsia]

#PowerList #2024 The power players shaping the region's brand landscape. Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at #Campaign Asia-Pacific. Congratulations to all the CMOs on this year's list!
https://t.co/u6LWn0h9ck

[Magna Ding @MagnaDing]

Google just released AI courses for free.

No prerequisites or fees required.

Here're 10 FREE courses you don't want to miss:

[APAC Effie Awards @APACEffieAwards]

Lex Bradshaw-Zanger, Chief Marketing & Digital Officer at L’Oréal SAPMENA, comments on how he is excited to spotlight outstanding marketing work as a Head of Jury at the APAC Effies 2024.

#loreal #APACEffies #APACEffie #Marketing #Advertising #Effectiveness #Effies #effieawards