Abiola

Performance and growth marketing | Chelsea Fan

[Abiola @oyajumoabiola]

Like a friend said, show workings no be cho cho cho.

We have evidence.

[Abiola @oyajumoabiola]

Combining Msc with this wasn't easy. But we thank God.

[Abiola @oyajumoabiola]

@xieun_1 @JumokeAyoola1 Lol

[Abiola @oyajumoabiola]

If you are a Pesa user, try dey send money to your Pesa friends with their tag.

[Abiola @oyajumoabiola]

Oya send money to Nigeria 🇦🇺

🖤

[Pesa (Formerly Pesapeer) @joinpesa]

A new destination has just been added to the Pesa family. 💃🏻

Pesa is officially LIVE in Australia! 🇦🇺

You can now open your Pesa account, get your local AUD account and send money to Nigeria with ease.

Australia to Nigeria, staying connected to home just got a whole lot easier.

#thinkmoneythinkpesa #pesa #australia

[Suraj Sharma @suraj_sharma14]

10 things to do right after your website goes live 👇

1.) Set up Google Search Console
- See exactly how Google finds you

2.) Submit your sitemap
- Get indexed in days not weeks

3.) Add it to Bing Webmaster Tools
- Bing also powers search results in other tools, including some AI assistants

4.) Check your robots.txt
- One wrong line can hide your whole site from Google

5.) Set up Google Analytics
- Know where every visitor comes from

6.) Create your Google Business Profile
- Show up on Maps and local search

7.) Give every page its own title + description
- That's what people click in search results

8.) Add Open Graph images
- Your link looks good when shared on X, WhatsApp, LinkedIn

9.) Test everything on mobile
- Most of your visitors are on a phone

10.) Check your speed with PageSpeed Insights
- Slow sites lose visitors and rankings

11.) Set up a custom 404 page
- Broken links shouldn't lose you a customer

12.) Get listed on relevant review sites and directories
- Backlinks + trust from day one

All free. Takes one afternoon.

Bookmark this + send it to someone launching their website this week.

[Abiola @oyajumoabiola]

Another milestone 🖤

[Pesa (Formerly Pesapeer) @joinpesa]

Pesa is now a member of Payments Canada, the organization behind Canada's core payment infrastructure. 🇨🇦

Nothing changes for you today.

We're just building for what's next.

Think money. Think Pesa.

[Abiola @oyajumoabiola]

@Bukayor_BK @Orifunke Happy Anniversary 🎉

[Abiola @oyajumoabiola]

@AsaabaCharlotte Buy a car...From experience.

[Abiola @oyajumoabiola]

External factors can affect campaign performance.

[Abiola @oyajumoabiola]

Different markets behave differently. What works in one market may not work in another.

The real advantage comes from using performance data to learn, optimise, and scale.

I’ve shared the full case study on my website.

https://t.co/PGROTXB2aD

[Abiola @oyajumoabiola]

@Bukayor_BK Always available.

[Abiola @oyajumoabiola]

How I used performance marketing strategy, paid media optimisation, audience segmentation, and creative testing to develop and execute a multi-channel acquisition campaign for a leading financial services brand.

https://t.co/NQ2mlAC4ZX

[Abiola @oyajumoabiola]

@real_POK In-app actions

[Emmanuel Omiwole @Hydromanoel]

All I have is what you gave me.

Who I am is what you made me.

Absolutely nothing without you.

🙏🏾🥺🥺🥺🙏🏾

[Abiola @oyajumoabiola]

I knew the moment they stopped acquisition, something is wrong.

Like I said, remittance is a ghetto industry.

[TechCabal is preparing for Moonshot2026 @TechCabal]

.@moniepoint is phasing out MonieWorld, its UK remittance product, less than two years after launching it to serve Nigerians in the UK.

The fintech says the decision follows a review of its portfolio and long-term priorities, with resources now being redirected towards its core African markets.

https://t.co/ejG52dzUy0

[Abiola @oyajumoabiola]

Let me just say I managed a billion dollars ad spend while at Pisi.

Great work he did at Pisi @buka

[Bukayo Ewuoso @Bukayor_BK]

Thank you for the feature @DanielTAdeyemi

Read full article here: https://t.co/rXTbxRHA4B

[Abiola @oyajumoabiola]

@digital_khenny Same old Man UTD 🤣🤣🤣

[Abiola @oyajumoabiola]

This takes in 2026 doesn't hold in some industry.

[Udeme Akpan | SOCIAL MEDIA & ADS MANAGER @udemeAkpan01]

Running Meta ads with a broad audience is like shouting into a crowd and hoping the right person hears you.

It doesn't work.

When your target audience is too wide, Meta doesn't know who exactly to show your ad to so it guesses.

And guesses cost money.

Narrow it down.

Define your audience by interest, behaviour, age, location the more specific, the better Meta's algorithm can find your buyer.

Precision beats reach. Every time.

[Abiola @oyajumoabiola]

Google App Campaigns are a reminder that giving the algorithm more conversion signals is not always better.

Your in-app event optimization needs to represent real business value.

#appmarketing

[Abiola @oyajumoabiola]

Apple Search Ads can be expensive, but the intent is powerful.

Someone searching for a solution is already telling you what they want. Your job is to meet that intent with the right keyword and store listing.

#applesearchads