Prabu Rajasekaran

I generate study abroad leads with free email courses • 5+ years in the industry

[Prabu Rajasekaran @paretoid]

One of the easiest ways to capture more law firm leads is to create content for practice area keywords your website is already ranking for.

Go to Google Search Console --> Performance --> Analyze the Queries column.

Either create a new page or optimize an existing one.

These are quick-wins!

[Prabu Rajasekaran @paretoid]

As usual @atishayhyperke was brilliant in today's @clay_gtm session for beginners. He gave the 101 version of GTM in about an hour (FAQs included) .

One particular rubric I took away was --

=== The 4-step “stop them in their tracks” formula ===

Use it when you're crafting the next outreach message.

1 // Why you (the recipient)?

Tell about the public signals that reveal their spoken and unspoken challenges and why do you care about them...

Show them this isn’t another row in a CSV.

2 // Why this?

why are you giving this particular offer (or solution)... how it is designed make the recipient's life, work, day a little more bearable, profitable or fun

3 // Why you (the sender)?

what makes you uniquely qualified to send this message

4 // Why now?

What's happening right now in the larger world, in their industry or the business - that's possibly hurting their ability to create or deliver value, attract prospects, keep selling at a fair price and stay profitable

Put the four together, and a cold email can go from:

“We help law firms automate client intake…”

to something closer to:

Hi John, I noticed you’re hiring a receptionist while also advertising 24/7 client support.

That suggests your team is handling more intake than a business-hours front desk can comfortably cover.

We recently built an AI front-office system for an Australian law firm. It qualifies new enquiries, answers routine questions, books consultations, takes payments, and routes urgent matters to a lawyer.

Thought it might be relevant given the 24/7 support you advertise. Would it be useful if I sent over a short overview?

---

That’s a very different kind of cold email.

The big takeaway for me:

Personalisation isn’t mentioning something about the prospect.

It is constructing a credible chain of reasoning:

I noticed X → which probably creates Y → therefore I’m suggesting Z → and here’s why I’m worth listening to → especially now.

That feels like a much better way to think about GTM than “find leads + add first-line personalisation."

[Prabu Rajasekaran @paretoid]

Taking part in the https://t.co/w3Tjuulo6l hackathon.

I'm building an AI Article Writer.

But why?

https://t.co/DqyafPOWTG

[Prabu Rajasekaran @paretoid]

Is social media tapping into our “lottery expectation”?

Small investment.

Probability of a huge payback.

[Prabu Rajasekaran @paretoid]

@dharmesh launching https://t.co/T2CXleHhvy on PH today?

[Prabu Rajasekaran @paretoid]

Who created the world’s first copywriting framework?

The Buddha.

Don’t believe me?

Meet the “4 Noble Truths Framework”:

1/ The problem
2/ How did it arise?
3/ What does the problem’s end look like?
4/ How to go from step 2 to step 3?

[Prabu Rajasekaran @paretoid]

Critics of educational email courses: we'd teach stuff for free, and the reader would implement stuff on their own.

On the contrary, your course should simply set the stage for working with you.

This approach is straight from direct response principles.

It works!

[Prabu Rajasekaran @paretoid]

@LuzzoticaLong @Nicolascole77 Perhaps tweak the title of the EEC / subject lines.

[Prabu Rajasekaran @paretoid]

@OranAITech @Nicolascole77 Use one of the copywriting frameworks:

- AIDA
- Awareness funnel
- Maria Veloso’s framework
- Problem - Agitation - Solution

[Prabu Rajasekaran @paretoid]

@wolfgangsmyname I think the course needs to include both information and sales aspects.

Five shots give you the chance to establish the superiority of your “approach”.

[Prabu Rajasekaran @paretoid]

AI amplifies intelligence - or the lack of it.

[Prabu Rajasekaran @paretoid]

@IAmDavidWhipple @dickiebush Use your own I, not AI.

Read books.
Develop your own frameworks.
Deduce what works.

[Prabu Rajasekaran @paretoid]

@dickiebush How about adding pushbacks/objections/fears to the mix?

[Prabu Rajasekaran @paretoid]

Not all social media platforms are equal for your business. Find out which ones you should focus first.

[Prabu Rajasekaran @paretoid]

@crestodina so that we generate leads every day.

[Prabu Rajasekaran @paretoid]

Here's how study abroad agencies can generate leads everyday with content marketing
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A playbook from @crestodina

[Prabu Rajasekaran @paretoid]

@crestodina websites that are conversion optimized (informative, trust building, full of evidence and answers)...

[Prabu Rajasekaran @paretoid]

Damaging admission can get more students apply with you. Before they bring it up, you take it to them!

You might tell:

- you work only with tier 3 colleges
- they could apply themselves
- you have no secret hacks
- about your failure rate

Brutal honesty is attractive.