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Kwenye maisha:
- Usimtendee mtu kile ambacho hupendi kutendewa
- Furaha ya kweli inatokana na wewe kutenda wema kwa wengine.
- Mwisho wa siku kila kitu ni ubatili, usimdharau mtu kwa sababu wewe uko juu ama umefanikiwa zaidi.
Donāt focus on individual pieces. Instead, build your library of content.
There are two types of content on the Internet:
Timely and Timeless.
Timely content is all about capitalizing on the moment.
Something just happened in the news. A new company just went public. A big movie is about to hit theaters. Elon Musk just Tweeted a meme and itās going viral.
Writers who want to go viral are obsessed with chasing ātimelyā content opportunities. They look for trending topics, they ride the wave of popular for a day, and then they wake up the next day and do it all over again. And in the short term, this looks like a terrific strategy. You see them racking up views left and right ā because they are attaching themselves to the conversation of the moment.
The problem is: itās exhausting.
And very few ātimely writersā can stay on the hamster wheel longer than a few years.
Timeless content is about remaining relevant long into the future.
While timely writers chase fireworks, timeless writers build constellations.
Timeless content doesnāt always go viral in the moment. But it maintains its value much, much longer into the future. While a timely response piece to a celebrity saying something stupid at The Met Gala might get 100,000 views in a day, a timeless piece about the impact celebrity has had on American culture might get 10,000 views per year, every year, for the next 20 years.
Everyone thinks they want the former, but the more desirable outcome is the latter.
When your focus is on writing āhits,ā you are forever chasing short-term popularity.
You want attention now.
The problem, however, is that attention now has a cost. And the cost is two-fold: first, it trains your brain to become obsessed with clicks and views over substance and building relationships with your readers, and second, it deprives you of ever experiencing the benefits of compounding in your writing.
Timeless content lasts a lifetime. Which means you arenāt just capturing attention now, but you are increasing the likelihood of capturing attention in the future as well. The more you write, the larger your library grows, the wider your web stretches on the Internet, the easier it becomes to attract the readers you desire. Until eventually, your timeless library of content grows so large that the moment a reader steps into your domain, itās impossible for them to not see your work and fall down your rabbit hole.
Donāt focus on the performance of any individual piece.
It doesnāt matter.
Your measure for success should be how many timeless pieces you are able to add to your library each week, month, year.
Who cares if any of your pieces āgo viral?ā
A much better metric is how many readers your entire library attracts each year, year after year.
Lex asked Bezos about Elon: āI donāt know Elon very wellā¦[but] judging by the results, he must be a very capable leader. Thereās no way you could have Tesla and SpaceX without being a capable leader. Itās impossible.ā
One week ago, the world lost a legend.
Charlie Munger was a treasure trove of wisdomāand most of it had nothing to do with investing.
10 of his most powerful insights for a life well lived:
(Note: Long post, bookmark for future)
1. The Most Valuable Riches Take Time
"The desire to get rich fast is pretty dangerous."
While this quote has traditionally been applied to investing (given it was his primary arena of public success), I believe its true meaning extends well beyond dollars and cents.
Whatever "rich" you're going after...
⢠Strong, durable relationships
⢠Physical strength or endurance
⢠Mental health and mindfulness
⢠Financial success
...know that it won't happen overnight.
It will take a long timeāprobably longer than you've ever imaginedābut the most valuable "riches" of life are always worth waiting for.
Keep your compass pointed in the right direction, stay the course, and get "rich" slow.
2. Avoid the Second Arrow
"Generally speaking, envy, resentment, revenge, and self-pity are disastrous modes of thought...Life will have terrible blows, horrible blows, unfair blows, it doesnāt matter. Some people recover and others donāt. There I think the attitude of Epictetus is the best. He thought that every mischance in life was an opportunity to behave well. Every mischance in life was an opportunity to learn something and that your duty was not to be immersed in self-pity, but to utilize the terrible blow in a constructive fashion. That is a very good idea."
In 1953, a 29-year-old Charlie Munger faced a series of crushing blows, losing his 9-year-old son to leukemia, his wife to a divorce, and his money to the medical bills.
Very few people could have recovered from that series of events.
But recall the Parable of the Two Arrows:
The Buddha once asked his student, "If a person is struck by an arrow, is it painful?" The student nodded, yes.
The Buddha then asked, "If a person is struck by a second arrow, is that even more painful?" The student again nodded, yes.
The Buddha then explained, "In life, we cannot always control the first arrow. However, the second arrow is our reaction to the first. The second arrow is optional."
Charlie Munger was struck by the first arrow (harder than most of us can imagine), but he stared into the darkness and realized that the second arrow was optional.
When we encounter the inevitable challenges of life, we can all do the same.
3. Develop Real Knowledge
"The first rule is that you canāt really know anything if you just remember isolated facts and try and bang āem back. If the facts donāt hang together on a latticework of theory, you donāt have them in a usable form...You may have noticed students who just try to remember and pound back what is remembered. Well, they fail in school and in life. Youāve got to hang experience on a latticework of models in your head."
There are two types of people:
⢠People who know how to talk about the thing.
⢠People who know the thing.
You encounter plenty of Type 1s: You hear them talking at every cocktail party and networking event. They wax poetic on a variety of topics, but when pressed for detail, they crumble. The knowledge is all on the surface. They know how to talk about the thing, but they don't know the thing.
You encounter few Type 2s: Those with real, deep knowledge are rarely the loudest in the room. They are generally too busy developing their depth or acting on it to be found talking about it.
The goal is to be Type 2 in a few domainsāand to spend time with more Type 2s in the domains where you aren't one.
4. Live What You Want to Receive
"How to find a good spouse? The best single way is to deserve a good spouse...To get what you want, you have to deserve what you want."
The most important relationship advice I've ever received:
Make a list of the values you want to find in a partner, then go out and actually embody those values yourself.
You can't hope to attract a set of values that you yourself aren't embracing.
Similarly, as a parent, you can't hope to teach a child a set of values that you aren't walking with.
Live what you want to receive.
5. Invert, Always Invert
"All I want to know is where Iām going to die, so Iāll never go there."
Two thousand years ago, Stoic philosophers engaged in a seemingly peculiar daily exercise: they would sit quietly and imagineāin excruciating detailāall that could go horribly wrong in the days, weeks, and months ahead.
They referred to it as premeditatio malorumāthe pre-meditation of evils.
The premise: Through the preparation of the mind for the potential worst-case scenarios, we can more aptly avoid such outcomes.
Complex problems are sometimes better solved backwards.
When you encounter a challenging life problem, rather than attempting to solve it forwards, invert and solve it backwards:
⢠What do you NOT want to happen?
⢠What actions, behaviors, or conditions would create that undesirable outcome?
⢠How can those traps be avoided?
Proceed accordingly.
6. Avoid the Ostrich Effect
"I think that one should recognize reality even when one doesnāt like it; indeed, especially when one doesnāt like it."
An ostrich will bury its head in the sand to avoid danger.
How many of us are metaphorically burying our heads in the sand in the face of new information that challenges our worldview?
If you want to be right more than you want to uncover the truth, you're in for a long, hard life. Avoiding knowledge because it doesn't confirm your existing beliefs is a dangerous game that will ultimately lead to your downfall.
Always question your strongly held beliefs. Learn the other side of the argument just as well as your own.
7. Never Mimic the Herd
"Mimicking the herd invites regression to the mean."
As Jeff Bezos said, "Being yourself is worth it, but donāt expect it to be easy or free. Youāll have to put energy into it continuously."
The fight against normalcy is the most important fight of your life.
No one can compete with you, at being you.
8. Create a "Too Hard" Pile
"I just try to avoid being stupid. I have a way of handling a lot of problemsāI put them in what I call my ātoo hard pile,ā and just leave them there. Iām not trying to succeed in my too hard pile."
There are no style points in life.
The "too hard pile" is a useful tool for avoiding the stupidity that comes from attempting to tackle the big, complex, scary problem when there's a small, simple, obvious one right in front of you.
A few applications from my own life:
You don't need the fancy equipment and complicated workouts, you just need to show up and move your body in simple ways, every single day.
You don't need the latest, greatest new alternative investments and cutting edge tax strategies, you just need to invest in simple, low-cost index funds and hold them forever.
You don't need the 100 supplements and latest fad diets, you just need to eat 90%+ whole, unprocessed foods.
Avoid things that seem too hard and handle the easy, consistently, instead.
9. Success Follows Interest
"Another thing that I found is an intense interest of the subject is indispensable if you are really going to excel. I could force myself to be fairly good in a lot of things, but I couldnāt be really good in anything where I didnāt have an intense interest."
Most people focus too much on being interesting and not enough on being interested.
Being interested is how you become interesting.
When you pursue your genuine interests, you are prone to deep focus, which cultivates a depth that is impossible to fake.
Success always follows interest.
10. Wisdom Compounds
"Spend each day trying to be a little wiser than you were when you woke up. Day by day, and at the end of the day, if you live long enough, like most people, you will get out of life what you deserve."
Small things become big things.
In the wise words of Mahatma Gandhi, "Live as if you were to die tomorrow. Learn as if you were to live forever."
***
Goodbye to a Legend
In a ābeautiful pieceā reflecting on Charlie Munger's life, Wall Street Journal columnist Jason Zweig shared an interaction he had with Munger last month:
I asked what he might want for an epitaph of no more than 10 words. His reply was immediate and full of epistemic humility: "I tried to be useful." Not "I was useful." That would be for other people to judge. But "I tried." That much he knew.
It struck me as perhaps his most important wisdom of all.
To be usefulāas a parent, spouse, child, sibling, colleague, friend, or leaderāis our highest calling.
We will fall short in various ways along the journey, but we can all strive for this goal.
Here's hoping that at the end of our days, we may all be able to proudly proclaim: "I tried."
If you're still here, I hope you found some new inspiration in these words. If you did, share it with others and follow me @SahilBloom for more in the future.
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