Paul Trapani

VP of Growth @official_throne | Prev Head of Growth @tldrnewsletter (200k ➡️ 7M subs)

[Paul Trapani @pauljtrapani]

@MatthewGattozzi @drewfallon12 I’ll also die on this hill

[Paul Trapani @pauljtrapani]

@Austen 👀👀

[Paul Trapani @pauljtrapani]

@rokhladnik Anything aside from a complete outage is a blessing 🤣

[Paul Trapani @pauljtrapani]

@MatthewGattozzi Already working on it

[Paul Trapani @pauljtrapani]

@calebulf So sorry, Caleb!

[Paul Trapani @pauljtrapani]

@herrmanndigital But it sounds like spend is still wasted?

[Paul Trapani @pauljtrapani]

@KodyNordquist Ugly ads consistently perform better than "beautiful" ads for TLDR.

[Paul Trapani @pauljtrapani]

@herrmanndigital @rokhladnik Any insights as to why?

The bid caps suggested by Meta are often pretty high (5-10x normal).

[Paul Trapani @pauljtrapani]

@KodyNordquist Love it. I just use cheap medical tape from Amazon.

[Paul Trapani @pauljtrapani]

@benradack How long do you wait between adjustments?

[Paul Trapani @pauljtrapani]

@danielpearson I think about this a lot for myself.

What are the best outside hires in your opinion?

Also, what have been the most valuable resources for improving yourself? Specific communities, courses, books?

[Paul Trapani @pauljtrapani]

@herrmanndigital @AndyTheGiant @theisaacmed Agreed. I’m just happy it’s back and looking forward to Long Beach too.

[Paul Trapani @pauljtrapani]

@PhilKiel I cannot solve this puzzle and therefore must be a bot

[Paul Trapani @pauljtrapani]

@AndyTheGiant @herrmanndigital @theisaacmed Haha I don't think so. Just GA only.

Somehow my legs survived standing for 12 hours at When We Were Young last year.

[Paul Trapani @pauljtrapani]

@AndyTheGiant @herrmanndigital @theisaacmed Warped Tour is back!

[Paul Trapani @pauljtrapani]

@herrmanndigital Were you able to turn off your campaigns this morning, or have they been running since the outage started?

We got lucky and were able to turn them off. 🙏

[Paul Trapani @pauljtrapani]

@Zarsace Love that!

[Robert | Performance Creative 🎯 | Adacted @RobertPaidAds]

Often the Best and the Hardest thing to do as a media buyer is...

... nothing.

step back, and let the account do it's thing.