Paul Zovighian

Numbers and what not @indexexchange. Citizen of the 🌍 living in 🗽 Views are own but all are welcome.

[Paul Zovighian @paulzov]

@JoceGillespie distilling PMP in 2018 and what underlying variables contributed to its trends on the exchange #IXopen

[Paul Zovighian @paulzov]

@jaymfriedman @tclinger Agreed - but serving ads on most properties does not necessarily equate to those properties being walled gardens

[Paul Zovighian @paulzov]

@tclinger brings up a great point on the disproportionate ad spend going to walled gardens vs the actual time a user spends in the walled gardens. The consortium can help tackle this disparity #IXopen

[Paul Zovighian @paulzov]

@mikeosullivan “I’d rather get a lululemon ad over a belly fat ad” - we know Mike, we know. #IXopen

[Alex Gardner @agardner___]

"Optimism is a force multiplier and never under estimate the importance of luck!!” @Steven_Ballmer incredible leadership keynote #IXOpen

[Paul Zovighian @paulzov]

@jefftgreen laying down real talk on PMP. Pubs should think critically about the benefit vs friction that it brings over the open market. As a passionate open market advocate, I can’t stop smiling. #IXopen

[Index Exchange @IndexExchange]

The industry speaks so negatively about consolidation. In reality, the companies going away have bad business models - they're taking 50% rev shares. We need to stop talking about it like it's a funeral, it's a good thing. @jefftgreen #IXopen

[G @onetrueorder]

#ixopen 2018 - (n-1)^2 is the number of sync calls required for a unified user match graph, where n is the sum of all dsps and ssps (roughly 191). Time to collaborate. @IndexExchange and @TheTradeDesk here to change the game.

[Paul Zovighian @paulzov]

Fantastic discussion around the importance of cooperation within the adtech ecosystem. The implications go well beyond one company’s success; the open web as we know it is at stake, and dependent on it. #IXopen

[Paul Zovighian @paulzov]

Advice from @Google to publishers: Question why you have the setup that you do, and embrace change. Just because something was set up 5 years ago doesn’t mean it still needs to be there. #IXopen

[Paul Zovighian @paulzov]

Barbara Piermont from @Google and @dbradstock - when something is new (esp in adtech), players want to try everything and turn everyone on. With maturity, you see consolidation, and in some markets, more caution exercised around which vendors get onboarded. #IXopen

[Paul Zovighian @paulzov]

“We educate without being asked” @ceschenck on a sustainable path to success for all participants #IXopen

[Paul Zovighian @paulzov]

@realgranthill33 just said "sexy" and "programmatic" in the same sentence to @acasale. I'm in the right industry. #IXopen

[Paul Zovighian @paulzov]

Not everything is what it seems. Understand the gains to be had when you unify programmatic and direct monetization @JoceGillespie #IXopen

[Paul Zovighian @paulzov]

I have an opinion. Allow me to show you the data to back it up. @JoceGillespie on the future of adserver optimizations #IXopen

[Paul Zovighian @paulzov]

Q: what are you most worried about?
A: the lack of incentive to change for the majority of adtech players #IXopen @rypauley

[Paul Zovighian @paulzov]

@realgranthill33 joining in on the #IXopen sessions, speaking about what transparency means to him and @IndexExchange!

[Index Exchange @IndexExchange]

We spend a ton of time talking about the complexity of this ecosystem...now it's time to make it simpler - Tim Sims @TheTradeDeskInc #IXopen

[Andrew Casale @acasale]

Everyone on the buy side now has a choice for where to transact. - Tim F. Sims @TheTradeDeskInc

[Paul Zovighian @paulzov]

Study conducted by Magna Global showed that 80% of spend went to 1% of domains @jon_mansell #IXopen