Ms. Pepper

Director of #Content #Marketing over at @Shogun.
Formerly (and fondly) led content at @Unbounce. I direct the ads you skip on YouTube.😅🎬

[Ms. Pepper @PeppersWrite]

According to @DC360_Official—In 2021, online sales for #B2B ecommerce increased 17.8% to $1.63 trillion(!)

So how can you adapt your marketing in 2023 to leverage this acceleration?

From referrals to zero-party data, get detailed inspo and examples here: https://t.co/11VOqmyoyh

[Ms. Pepper @PeppersWrite]

🎃👻Billy Butcherson here, who's head is...lightly attached, let's say—is very on trend this halloween😅

Check out these brands who've achieved more control of their #ecommerce sites with a decoupled, flexible 'head' or frontend layer:
https://t.co/6bXaRCyljh

#headlesscommerce

[Ms. Pepper @PeppersWrite]

JavaScript frameworks power everyday sites and apps —from Airbnb, Instagram, and Netflix to Trivago, and Twitter🐦

But which framework should you choose when creating your #headless #ecommerce frontend?

At @Shogun we're keen on React—here's why:
https://t.co/iApkyJUbpJ

[Ms. Pepper @PeppersWrite]

So many incredible merchants build high-converting #ecommerce stores with @BigCommerce.

@ted_baker, @MrsMeyersClean, @blissworld, and @benandjerrys just to name a few!

See the lineup of stellar brands in the @Shogun inspo roundup here:
https://t.co/Ko5zYAVYyR

[Ms. Pepper @PeppersWrite]

At @Shogun we regularly look to @Tina_Donati, @kdlafrance, @TraceWall, and @kaleighf's insights to stay ahead of what's happening in the space.

Who else are must-adds to this list based on who's tops in your DTC feeds?
https://t.co/snTBR0JXOx

[Ms. Pepper @PeppersWrite]

Consider yourself an #ecommerce technologist? A futurist?

Then it's my bet you'll ❤️ this chat with @philwinkle of @Rightpoint.

If you're feeling the effects of the #DTC "reckoning", or are a fierce opponent of stagnation, this conversation is for you!

[Shogun @Shogun]

Are we seeing a cooling-off period of #ecommerce? And if so, what can you do to protect your #DTC brand?, Phillip Jackson, VP of Commerce at digital agency Rightpoint shares what he foresees & advice for how to win in this episode of #CommerceShift https://t.co/JfE33kvlBc

[Ms. Pepper @PeppersWrite]

Ever launch an #ecommerce or #cpg product as fun as chocolate-covered strawberry pudding?

That’s just an average (awesome) day for Eddie Revis, CMO at @magnoliabakery 🧁 🎂 🍰

Don't miss Eddie's takeaways on leading a brand's web channel /experience:
https://t.co/rW2MlWzfXu

[Ms. Pepper @PeppersWrite]

@thewillmauro @drinkolipop @MelanieBedwell Totally - and they dynamically swap out based on your selection. Super slick

[Ms. Pepper @PeppersWrite]

Absolutely love ❤️ @drinkolipop's approach to remerchandising on their product pages (which increased their CVR by 25% according to @MelanieBedwell!)

Talk about #ecommerce web design done right!

[Ms. Pepper @PeppersWrite]

@MelanieBedwell @drinkolipop Everything Olipop is doing is like a masterclass for DTC brands. 👀 Bravo to you and the team!

[Ms. Pepper @PeppersWrite]

Look no further for inspo for your store's look n' feel.

These modern designs and more in a roundup by @kat_ambrose here:

https://t.co/yOzsxYMmIF

[Ms. Pepper @PeppersWrite]

Also can't get over @omsom's stunning branding + clever choose-your-own-adventure video powered by @gotolstoy!

Or product detail pages that go the extra mile with monogrammed personalisation from @away 😻

[Ms. Pepper @PeppersWrite]

Gotta love when the #multichannel brands we're working with at Shogun happen to be personal faves! ❤️

The @tula skincare site is wicked fast! And absolutely stunning.

Exciting example of putting the shopping experience for the customer first:
https://t.co/aZg8TC8RLv

[Ms. Pepper @PeppersWrite]

When entrepreneur Debbie Wei Mullin introduced single-serve Vietnamese pour-over lattes to the US, she knew she had an awesome product...

She just had to teach people how to brew it. ☕️

❤️ this #ecommerce success story—and whew, what a stunning brand!
https://t.co/0reJstO2N6

[Ms. Pepper @PeppersWrite]

Creating next years' #ecommerce growth strategy?

We've got some predictions/to-do's to add to your list! 🔮

Check out @Shogun co-founder @nickraushenbush's takeaways (and some from @o2_web) for positioning your scaling #dtc for success in 2022 📆🚀
https://t.co/VVhLqaG0TR

[Ms. Pepper @PeppersWrite]

Is your #dtc entering the big leagues?

According to @davidschripsema at @assemble_inc if you have $20mm in ARR with the last 2 years over 20% growth, you aren’t a small biz anymore...

See what @Shogun partners at @aureate_labs + @tidalcommerce advise:https://t.co/cBk71AJxEM

[Ms. Pepper @PeppersWrite]

Merchants that are best fit for #headlesscommerce?

Great takeaways from @johnsurda @mshesser + more, at #ShogunXCOM

Consider:

- Your longterm strategy + revenue
- Site performance (are you fast + converting well?)
- Are you constantly running into limitations?

[Ms. Pepper @PeppersWrite]

How should you adapt your #ecommerce brand's approach amid the ever-evolving return to in-person retail?

@Shogun got the scoop from industry pros at @PostscriptIO, @GetOkendo, @gorgiasio, @klaviyo and more.

See what's changed, and what's top of mind:
https://t.co/FmMfpkes3F

[Ms. Pepper @PeppersWrite]

Heard about #headlesscommerce, but not totally sure what all the fuss is about?

Not up to speed on what a "progressive web app" is?

We've got you.

See why brands are using different tech to power their store's backend vs. the frontend: https://t.co/7ks76wskZ7 via @Shogun

[Ms. Pepper @PeppersWrite]

"We knew we needed more than a standard landing page...,” says @BryantGarvin. “We needed to create an experience, so we don’t compete on price alone. We wanted to be able to tell [our] story in a unique way.”

- On why the @GrooveLife_ team went headless

https://t.co/DJmyaCXXwI