Peter L. Kelley

For justice and climate solutions. Former journalist. Current hiker, skier, sax player. All views my own. Company and client news @renewcomm

[Jaynit @jaynitx]

Conor Neill spent years studying why 19 out of 20 speakers lose their audience in the first sentence.

3 best ways to start a speech (worst to unforgettable):

1. 19 out of 20 speakers open the exact same forgettable way. They say their name, where they are from, and what the talk is about. But all of that is already printed on the paper in front of the audience. By repeating what people already know, you send a signal that now is a safe time to check their phone. The opening that feels safest is the one that loses the room.

2. The worst possible start is fumbling with the equipment. How much time do I have? Is this plugged in? Is the mic working? Neill says this happens constantly at conferences, and it is painful because it is often the first time the audience meets this person. They came expecting a leader in the industry, and a kid presenting on giraffes at school would have done a better job.

3. There are only three real ways to start a speech, and Neill ranks them. The same logic applies to walking into a group at a networking event. If you approach three strangers and announce your name, age, and hobbies, they walk away. The opening has to earn attention, not just deliver information.

4. The third best way is a question that matters to the audience. Not a question about you, but one that frames a problem the audience actually faces. It pulls them in because the answer is something they need, which makes them lean in to hear where you go with it.

5. The second best way is a factoid that shocks. Neill's examples: there are more people alive today than have ever died, or the energy reaching Earth from the sun every two minutes equals the entire annual energy usage of humanity, every car, every light, every air conditioner, for a whole year. A fact that forces the audience to rethink something buys you their full attention.

6. Shock facts work even better now because anyone can verify them. Given two or three minutes, the audience can Google whether what you said is true. Neill points out they trust him partly because he looks the part and has the credentials, but the facts hold up under checking. The credibility of a surprising, verifiable claim is what makes it land.

7. The best way to start is the same way you start a story for a child. Once upon a time. When Neill says those words, his daughter leans forward and engages, because we were all trained as kids to recognize when a story is coming. We also learned to recognize when a teacher is about to deliver 40 minutes that will not matter to our lives.

8. There is a grown-up way to say once upon a time. Jack Welch and Steve Jobs do not literally open with a fairytale line, but they signal a story is coming. Listen to the interesting people at a dinner table or the person holding a group of eight at a networking event, and you will hear it. Neill's own version: the last time I was in this room, someone said something to me that changed how I think about speaking. The audience immediately wants to know what was said.

9. The pause is part of the technique. After teasing that someone said something that changed his thinking, Neill can pause for 30 seconds, even two or three minutes, and the audience sits there wanting to know what it was. Creating that gap, and then holding it, is what pulls people to the edge of their seats. The tension does the work.

10. Stories are about people, never about things. If you want to tell a good story about your product, do not talk about the software. Talk about the people who built it, what they sacrificed, what matters to them. All the features and benefits are already in the document and the PowerPoint. What the audience needs is to trust you and care about you as a person, because that is what makes them decide to act.

11. Connect the topic to your own life, because in speaking we assume self-interest. Tell the story of why you joined the company, or the first time you saw someone's life changed by what you do. When you show what quality of life means to you and how your work affects a customer's quality of life, that is where the stories that connect you to the audience come from.

[Peter L. Kelley @peterlkelley]

Great tips here for us professional communicators and everyone who speaks which is to say everyone

[Simon Mahan @SimonMahan]

Everyone’s blaming data centers for rising power bills.
Problem: most aren’t even built yet (aren't added to rates yet).
Meanwhile, natural gas costs mostly get passed straight through, instantly.

That’s the real reason your bill is up.

[Simon Mahan @SimonMahan]

"LCOE is bad b/c it doesn't include capacity!"
"let's add capacity/storage/transmission costs in LCOE to make renewables look bad!"
yo, you can't cherry pick system costs to shove into LCOE
let's try an analogy...which is cheapest? think about it

[Jan Rosenow @janrosenow]

Grid scale batteries are changing our electricity system. Excellent visual story on batteries in FT shows just how far this technology has evolved. Fasten your seatbelts, this is just the beginning.

https://t.co/Xf3EE892Ya

[Peter L. Kelley @peterlkelley]

@elonmusk Sometimes the best explanation is the simplest one: No other party wanted to nominate Cuomo

[Simon Mahan @SimonMahan]

New transmission map just dropped

[Jason Burwen 🔋🔋🔋 @jburwen]

In case anyone was wondering, yes, the IRA was a giant battery industrial policy wrapped in various layers of clean energy promotion

[Peter L. Kelley @peterlkelley]

@DavidPomerantz @KatherineBlunt are you seeing this ;-)

[Armen Keteyian @ArmenKeteyian]

Thank you, Governor.

[James Hewett @JamesHewettDC]

Released today: “Environmental Groups Outline Solutions to Accelerate Transmission Infrastructure”

@Earthjustice, @SierraClub, @EnvDefenseFund, @NRDC, @LCVoters, @UCSUSA, @NHMAmd, @weact4ej, and @amprog https://t.co/CCaK8MwVMb

[Ed Elson @edels0n]

Gavin Newsom’s recent appearance on Hannity is a masterclass in communication and debate. A must-watch for all leaders — no matter what field you’re in or what party you belong to.

How Newsom took on Hannity, a thread🧵

[Jason Burwen 🔋🔋🔋 @jburwen]

Is there an org out there that is committed to training & placing interns this summer at local governments and electric co-ops to support them on applying for federal clean energy grants?

[Simon Mahan @SimonMahan]

So, Father's Day is coming up. You're probably wondering what to get the old man. I've got the secret...shh...

He wants scenario based transmission planning and standardized benefit metrics.

[Peter L. Kelley @peterlkelley]

@RoigFranzia @StevenMufson @washingtonpost @ianshapira @eilperin Steve’s a delightful human as well as an astute reporter and jack-of-all-trades. I still remember him insisting on paying for his cup of coffee while following a cleantech startup’s story to a bog in rural Massachusetts

[Ben Serrurier @benserrurier]

Bill McKibben: It's time to build

https://t.co/KnWqKn3p7R

[Peter L. Kelley @peterlkelley]

Jack Drury, Adirondack guide extraordinaire, maple syrup maker, and family friend, does a lovely job of remembering my Dad, Douglas Kelley, in his latest column. These also run in the Adirondack Daily Enterprise newspaper, in Saranac Lake, NY https://t.co/cWcu0tbJmJ

[Peter L. Kelley @peterlkelley]

@SimonMahan Wait wait has Simon left a place?!

(Scrambles to LinkedIn, whew, looks like he's still at Southern Renewable Energy Association)