Culture, music, media and digital policy 💻📱🎶. EU Government Affairs @Spotify. Everything here is on my own behalf. Shares and follows are not endorsements.
Our latest update is focused on giving listeners — and especially families — more control over their experience 🎛️
This lets you tailor your and your family’s time on Spotify around what you want to hear, listen and see ✅
https://t.co/BtE1Grwgeb
📣 Spotify continues to unlock the potential of human creativity:
In 2025, Spotify paid out €9,2B+ ($11B+) to the music industry globally, nearly €59B ($70B) all-time.
This equals more than 10% YoY growth, compared to roughly 4% growth across other industry income sources. 🎶
In 2025, Spotify paid out more than $11B to the music industry — this is the biggest payout to the music industry in a year by any retailer ever. We’re building on this momentum in 2026 with a focus on helping emerging artists and new music cut through. https://t.co/qBjIj1esij
Thank you very much again to all of our guests who made this event so fun and memorable and congratulations to the distinguished winners of our quiz: @HannesHeide@RCastanheira73 and Giulia Iop 🌟👏🎶
Thank you to everyone who joined our 🎶 2025 Wrapped 🎶 Quiz Night ✅ in Brussels. We celebrated the success of European music this year and put everyone's music knowledge to the test. What are your favourite acts, albums, and songs from Europe 🇪🇺?
❗️Spotify now has its own dedicated channel for policy news! 🥳 Follow us on X and Instagram for announcements related to policy developments in the EU and worldwide 🇪🇺🌍
🎧Introducing @SpotifyPolicy — Spotify’s official voice on global policies that impact creators, listeners, and the future of streaming. For general news about Spotify, check out @Spotify and @SpotifyNews
Amazing to see everyone’s Wrapped this year, and it's our biggest one yet. In the first ~24 hours alone, 200M people have engaged with it (we didn’t reach this point until 3 days last year). And over 500M people shared their Wrapped, showing just how much the experience connects people around the world. Shoutout to everyone who helped us reach this wild milestone.
#Together. This was my message to Culture stakeholders at the kick-off of our consultation for the Culture Compass 🧭 this morning.
We need to do this together.
This is why I am also proud to join forces with @MartaCienkowska (Polish Presidency of the Council of the EU) and Nela Riehl (Chair, @EPCulture) 🤝
Together, we are building a Culture Compass that harnesses the power of culture to forge Europe’s path in an increasingly uncertain world, and that ensures the strength of our culture and creative sectors.
Our annual Loud and Clear report is here 🌍🎶 In 2024, Spotify paid a record $10 billion to the music industry – the most of any streaming platform. And, we're creating a music industry where discovery knows no borders, connecting artists with global fans. https://t.co/BxFOIgrlrn
Every year we put out our annual music economics report, Loud & Clear. This year we’re reporting some pretty massive growth numbers for the industry, but still - we always get asked: why doesn’t Spotify pay artists? And where does the money go?
Spotify has just unveiled this year’s global Loud & Clear report. L&C underscores record-breaking revenues, increased artist diversity, and a more borderless music industry with more opportunities for artists. Have a read and stay tuned for detailed insights on Europe to come! 📈
Spotify pays the majority of every dollar we generate from music back to your selected rights holders (record labels, publishers, PROs, collecting societies) and distributors 🎶 In 2024, that added up to more than $10 billion, the largest in music industry history.
When Spotify first launched in 2008, the music industry was in steep decline, with piracy driving recorded revenues from 2001's $22 billion down to a low of $13 billion in 2014. Now, a decade from that low, streaming has since powered a resurgence in the industry, as global revenue approaches $30 billion. And Spotify alone has now paid out nearly $60 billion all-time to music rights holders.
Today, we updated our annual Loud & Clear report, designed to demystify how artists earn money through streaming, and highlight the evolving global music landscape. We’re still the only music streaming service to share this level of royalty data.
Read the thread below for the 2024 Takeaways you need to know, then visit the link to explore the full report 📲 https://t.co/qols56pTEe
Our new Loud & Clear report is out now. The future of music is being shaped by its most passionate force: fans. Get the full story—which includes how artists earn money through streaming, clarity on royalty distribution, and key takeaways. https://t.co/p9Bcq3tSva
Great couple of days in Brussels meeting with the new Commissioners and discussing how we best support tech innovation and scale up the next generation of start ups. Having a strong DMA that unlocks competition is going to be critical to the future of digital companies around the world.
Good meeting with Daniel Ek today, founder and CEO of @Spotify. We spoke about the role of AI and how to boost digital innovations in the music sector.
Had a constructive initial exchange with @Spotify founder and CEO, @eldsjal today.
Europe has a vibrant and sustainable music scene.
And digital platforms can help artists to reach wider, global audiences.📢
Our discussion also touched upon other subjects that matter to European artists and musicians, including:
🔹fair remuneration,
🔹the role of algorithms in promoting artists,
🔹the discoverability of European content,
🔹and our shared goals of increasing visibility for European talent - especially young and emerging artists.
Looking forward to keeping the conversation going.
🇪🇺🎶
For another year, Spotify set the record for the highest annual payment to the music industry - $10B. For context, in 2014 total global recorded music revenues were just $13B, and Spotify’s pay out at the time was around $1B. Bringing listeners to paid streaming is precisely what has increased our payouts (tenfold) over the past decade, and is enabling more room for more artists to find success. It’s a real change across the music business and one that we’re proud to be a part of.
For another year, Spotify set the record for the highest annual payment to the music industry from any single retailer: over $10 billion. That figure has grown tenfold over the past decade, bringing Spotify's total payouts since founding to $60B.
For more on how we got there, and what it means, hit the link below.
🔗 https://t.co/vQMvcNnw41
We’ve come a long way. 10 years ago, global recorded music revenues were just $13B. Today, Spotify announced it paid out a record $10B to the music industry in 2024 alone, and almost $60B all-time. An impressive stat, but it’s just the beginning.
https://t.co/egHt38XjMV
I just got the best birthday gift at the European Parliament. @vonderleyen says that most urgent for the new EU Commission is to boost innovation, tech and the single market in Europe. Finally! 😊✨
Maggie Smith, who died on Friday aged 89, was an Oscar-winning legend of stage and screen, renowned for playing wide repertoire of characters during a decades-spanning career and personifying a particular kind of English eccentricity.
https://t.co/HGouLr6eg8
Mario Draghi’s report on the future of European competitiveness comes at a critical time. I’ve thought a lot about our ambitions and what’s at stake and couldn’t agree more when he describes Europe as facing ��an existential challenge.” 3 things I found especially interesting and look forward to helping tackle:
1. European Tech Success: “There is no EU company with a market capitalisation over EUR 100 billion that has been set up from scratch in the last fifty years, while all six US companies with a valuation above EUR 1 trillion have been created in this period.”
2. Rising Productivity Gap: “Europe is lagging in the breakthrough digital technologies that will drive growth in the future. Around 70% of foundational AI models have been developed in the US since 2017 and just three US “hyperscalers” account for over 65% of the global as well as of the European cloud market.” (Mark Zuckerberg and I recently highlighted the challenges around this in The Economist here: https://t.co/r48I1YP1CC )
3. Brain Drain: “Between 2008 and 2021, close to 30% of the “unicorns” founded in Europe – startups that went on to be valued over USD 1 billion – relocated their headquarters abroad, with the vast majority moving to the US.”
Hope you’ll take a look at the full report: https://t.co/CTbB1Q5pyC