I'm thrilled to announce that AdTheorent's algorithm-based audience product earned @Neutronian_ 's NQI Certification for data quality, privacy and transparency: https://t.co/9dB8RgvnCL #MachineLearning#DataScience
Privacy and transparency are top priority at AdTheorent!
.@AdTheorent’s transformational privacy-forward methods for executing high-performing #programmatic digital advertising campaigns earned us “Best Mobile Marketing Platform” in the @Digiday Technology Awards: https://t.co/rST1EdtfJS
More good news! AdTheorent have been named one of @AdExchanger’s 2022 Programmatic Power Players!
Check out the full list of the best of the best in #programmatic: https://t.co/Zwqo9AsDg5
Why Healthcare Marketers Need to Reach Consumers Through Their Mobile Devices
With spending on digital ads on the rise, marketers need to gain consumer mind- and wallet-share quickly or lose out, according to @AdTheorent CEO Jim Lawson, via @MMMnews:
https://t.co/cS2xRZNDmZ
Have media buyers capitulated to media sellers in letting suppliers define measurement and metrics? @mp_joemandese makes some interesting points here:
https://t.co/7Bvien65Lr
Congrats to @branchmetrics on their investment round and valuation. They continue to build a powerful technology infrastructure for mobile marketing measurement:
https://t.co/TxKivRVFHz
'Attention' Metrics For Media Planning And Buying can be very helpful. Agencies who build these metrics must provide transparency into the measurement and calculations. Sounds like Dentsu is doing that which is great. https://t.co/saZXLcEsLd