Paul J Dolan

AdTech original; Husband and father first; Soccer junkie; Philly sports supporter

[Paul J Dolan @pjdinho]

We are excited to partner with Hero Media on the launch of their Black-owned DSP Hero One.

https://t.co/stoim0t9kW

#programmatic #multicultural

[Paul J Dolan @pjdinho]

I'm thrilled to announce that AdTheorent's algorithm-based audience product earned @Neutronian_ 's NQI Certification for data quality, privacy and transparency: https://t.co/9dB8RgvnCL #MachineLearning #DataScience

Privacy and transparency are top priority at AdTheorent!

[Paul J Dolan @pjdinho]

@Andy does Lala expect Sandoval and Raquel to invited back for season 11?

[Paul J Dolan @pjdinho]

.@AdTheorent’s transformational privacy-forward methods for executing high-performing #programmatic digital advertising campaigns earned us “Best Mobile Marketing Platform” in the @Digiday Technology Awards: https://t.co/rST1EdtfJS

[Paul J Dolan @pjdinho]

Very proud that @AdTheorent has made the @CrainsNewYork Best Places to Work in NYC list for the 9th consecutive year! https://t.co/PnRgIUoFK4 #BestCompanies #BestTeam #BestPlacestoWork

[Paul J Dolan @pjdinho]

@jtbatson Congrats on your new role! Very exciting!

[Paul J Dolan @pjdinho]

More good news! AdTheorent have been named one of @AdExchanger’s 2022 Programmatic Power Players!

Check out the full list of the best of the best in #programmatic: https://t.co/Zwqo9AsDg5

[Paul J Dolan @pjdinho]

Industry-leading machine learning solutions coupled with a privacy-forward approach earned @AdTheorent its 5th consecutive @AI_Breakthrough Award: https://t.co/CpbAOvEVHk
#ai #machinelearning #privacy

[Paul J Dolan @pjdinho]

https://t.co/whZPUtY5px

This is another reason why ad buyers should use an independent buying platform that has brand safety default to ON.

[Paul J Dolan @pjdinho]

71% of people say they are likely to ask a doctor questions about a prescription medication after seeing an ad on a mobile device.

[Jack O’Brien @imjackobrien]

Why Healthcare Marketers Need to Reach Consumers Through Their Mobile Devices

With spending on digital ads on the rise, marketers need to gain consumer mind- and wallet-share quickly or lose out, according to @AdTheorent CEO Jim Lawson, via @MMMnews:

https://t.co/cS2xRZNDmZ

[Paul J Dolan @pjdinho]

I'm thrilled to join @AdTheorent as Managing Director of Direct Access!

https://t.co/tCWOlALSzr

[Paul J Dolan @pjdinho]

https://t.co/NxfSp9znY8

[Paul J Dolan @pjdinho]

https://t.co/FLB3fHaRv0

News alert: the publisher is getting screwed, yet again.

[Paul J Dolan @pjdinho]

https://t.co/Oqd3stbfVd

[Paul J Dolan @pjdinho]

https://t.co/8tar2uTepI

[Paul J Dolan @pjdinho]

Have media buyers capitulated to media sellers in letting suppliers define measurement and metrics? @mp_joemandese makes some interesting points here:

https://t.co/7Bvien65Lr

[Paul J Dolan @pjdinho]

Congrats to @branchmetrics on their investment round and valuation. They continue to build a powerful technology infrastructure for mobile marketing measurement:
https://t.co/TxKivRVFHz

[Paul J Dolan @pjdinho]

Good summary from @AlisonWeissbrot on four reasons new agency models like @brandtechgroup make sense for clients https://t.co/aapZ3IGezJ

[Paul J Dolan @pjdinho]

'Attention' Metrics For Media Planning And Buying can be very helpful. Agencies who build these metrics must provide transparency into the measurement and calculations. Sounds like Dentsu is doing that which is great. https://t.co/saZXLcEsLd

[Paul J Dolan @pjdinho]

Gruden is gone, now (also ESPN) should get rid of those who enabled him.
@WCRHODEN
https://t.co/cXfNr9s3R0