pplitt

Let´s talk!!

[pplitt @pplitt]

Celebrate! #ForwardWithIntegrity

[The Women's Organisation @TheWomensOrg]

Vice President-Elect Kamala Harris will make history as the:

✔️ First woman VP
✔️ First Black VP
✔️ First South Asian American VP

“My mother always told me, ‘you may be the first to do many things, but make sure you’re not the last’” - said Kamala.

WHAT A MOMENT 🇺🇸

[pplitt @pplitt]

Interesting! TV ad viewability under the spotlight | via @warceditors https://t.co/5XZ0Zm6yfM

[pplitt @pplitt]

WhatsApp ads are coming: Will advertisers start buying? https://t.co/1mK5gu6RJ8

[pplitt @pplitt]

Top 10 Digital Transformation Trends For 2019 via @forbes https://t.co/IpCjTxschh

[pplitt @pplitt]

More about AT&T acquisition of AppNexus and what it means.
Good overview. "The future state of the ad business is a platform business." https://t.co/NNHvgGjZ13

[pplitt @pplitt]

Get used to the new names: Google Marketing Platform; Google Ads; Google Ads Manager. Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification https://t.co/m9N1mqepck via @sengineland

[pplitt @pplitt]

@GroupMWorldwide: "The one year deal represents a material commitment by the GroupM agency to work with TrueX to establish consumer-friendly and compelling brand experiences that can scale to connected TV like Roku or Apple TV." @essenceglobal @trueX https://t.co/pqGZB3Z04d

[Ad Age @adage]

Essence strikes deal with TrueX to advance connected TV advertising https://t.co/aLyDhYkSTe

[pplitt @pplitt]

Big move towards technology advantages and customer experience for the advertising industry. #AT&T Will Acquire AppNexus https://t.co/L4hhXbiOOP @AdExchanger

[IAB Europe @IABEurope]

[TCF]

"#GDPR is not an European issue, it's a global call for us #advertisers to re-think how we engage with end-consumer" @DSepDC , VP Global Government Relations @mediamath.

5 things governments and companies can learn from GDPR: https://t.co/cWG064XE1P

[pplitt @pplitt]

A new ball game in the right direction. "If all we do is improve advertising as you know it, we've failed, because our intention is to make advertising matter for consumers". #AT&T's #BrianLesser lays out ad plans after Time Warner deal https://t.co/7v1tH5gvTl

[pplitt @pplitt]

#DATA never sleeps. More than 470,000 tweets, 2.1 million snaps and 50,000 Instagram photos are posted every 60 seconds. Look at the insane amounts of data we're using every minute. https://t.co/Krv8AqInde via @Entrepreneur

[pplitt @pplitt]

Latest release of #LATAM AdSpending report from #eMarketer, digital SOI standing in 26.3% vs total media. Mexico leads the region with a 35.9% SOI in digital.
Mobile’s share of total media outlays in Latin America will reach 13.9% this year and climb to 25.8% by 2022. @eMarketer

[pplitt @pplitt]

Don't miss it! Great reading. Getting brand and demand to work in harmony is our industry's biggest challenge https://t.co/jqiEkw572m via @campaignmag

[pplitt @pplitt]

Consumer experience, Personalization, automatización, block-chain... #interesting #adobe Top 10 Predictions For The Digital Future https://t.co/AG5fBpv3Z8

[pplitt @pplitt]

Exciting move. Microsoft Acquiring Spotify In $41.8 Billion Cash, Equity Deal https://t.co/nJZZJBAxGk

[pplitt @pplitt]

Take accountability. Be a #gamechanger https://t.co/W1SPXPK5hr https://t.co/0IsXQApASj

[pplitt @pplitt]

A must to read. #thankyou @robnorman RobNorman Shares His Industry Outlook After 30 Years In The Media Biz https://t.co/cKpv6Cu3mk

[pplitt @pplitt]

WholeFoods’ Amazon-powered price cuts.
Excited to see next move from #amazon. #business #data https://t.co/eCsCrHjgVM

[ADWEEK @Adweek]

Facebook pages that share fake news will be blocked from advertising: https://t.co/JgESFSFQI7

[pplitt @pplitt]

Marketers Continue to Push Ahead to a More Holistic Attribution Practice - eMarketer https://t.co/grNQjE3rcV via @eMarketer