Master of None

On Product Management.

[Master of None @prodmon1]

Be curious, go deep and talk to customers.
Solve problems, differently.
Ship fast, measure & share.
Have fun & stay healthy.

Focus on impact & leverage. Say no to the rest.

Avoid recurring meetings, status games and excuses.

Relax. The OKR takes care of itself. cc @shreyas

[Naval @naval]

Fast, lift, sprint, stretch, and meditate.

Build, sell, write, create, invest, and own.

Read, reflect, love, seek truth, and ignore society.

Make these habits. Say no to everything else.

Avoid debt, jail, addiction, disgrace, shortcuts, and media.

Relax. Victory is assured.

[sunny madra @sundeep]

Builders pay attention.

[Doug Boswell @BoswellDoug]

Pierre Poilievre should announce that a Conservative government's first order of business would be to pass a bill that says that if a MP wishes to cross the floor, they must resign their seat and a by-election will be held. It is time to put the electorate first and the personal ambitions of the MP last.

[Elon Musk @elonmusk]

For those unaware, SpaceX has already shifted focus to building a self-growing city on the Moon, as we can potentially achieve that in less than 10 years, whereas Mars would take 20+ years.

The mission of SpaceX remains the same: extend consciousness and life as we know it to the stars.

It is only possible to travel to Mars when the planets align every 26 months (six month trip time), whereas we can launch to the Moon every 10 days (2 day trip time). This means we can iterate much faster to complete a Moon city than a Mars city.

That said, SpaceX will also strive to build a Mars city and begin doing so in about 5 to 7 years, but the overriding priority is securing the future of civilization and the Moon is faster.

[Soren Iverson @soren_iverson]

Google Docs show words left until AI replaces you

[Master of None @prodmon1]

@scottbelsky @amasad @tbpn @Behance @A24 Genuine question - how are we defining taste? Why can’t it be replicated? https://t.co/tr5AAAA1Jw

[Master of None @prodmon1]

@garrytan I see this being parroted everywhere. How is agency a differentiator after a certain point? What does everyone mean by taste? Sounds like a catch all like “happiness” at this point.

[The Figen @TheFigen_]

😂😂

[Master of None @prodmon1]

@garrytan I see this being parroted everywhere. How is agency a differentiator after a certain point? What does everyone mean by taste? Sounds like a catch all like “happiness” at this point.

[Master of None @prodmon1]

@petergyang 🎯

[Master of None @prodmon1]

@Jessicalessin Yes. Not my tempo.

[Master of None @prodmon1]

@ajustrun I must have this. My kids may appreciate it as well. Waiting impatiently in Canada 🙌🏼

[Master of None @prodmon1]

@hnshah This. I was out of a job and looking for a travel friendly hairbrush when I came across this gem.

[Elon Musk @elonmusk]

@waitbutwhy Yeah

[Master of None @prodmon1]

@fahdananta I did 2,3 and 4 around 2010. Cost me an early ‘retirement’. Course correcting now!

[Nan Yu @thenanyu]

I've really been enjoying this workflow lately. Whenever a PM or a designer finds a small change to be made, we just create the issue and assign it to a coding agent.

It would have been much more annoying for us to put it into the work queue, wait for an engineer to take time out of their workflow to find where in the codebase this one-liner is, create a branch, make a change, verify it works, and open a PR.

And then they have to pick up the pieces of their previous workstream and reload everything they were doing into their brain.

Instead, here we just need a dead simple code review for whoever is on-call. Faster turnaround, zero interruption.

[Master of None @prodmon1]

@chrisman I’ve experienced the opposite…a flicker and then everything seemed to get brighter!

[James Pethokoukis ⏩️⤴️ @JimPethokoukis]

This is what happens when you think regulation is your economic superpower

[DHH @dhh]

Personal injury lawsuits are basically not a thing in Denmark. In even the most egregious cases, the payout is a laugh, so nobody bothers. In return, we broadly avoid the safetyism disease ruining America. Good trade.

[Years Progress @year_progress]

2025 is 30% complete.

[Morgan Brown @morganb]

Something to chew on this weekend… Steve Jobs once observed that the disease of big companies is their ability to confuse process for content.

He warned that organizations eventually favor process because more people excel at process than content creation, leading companies to become fixated on the means rather than the ends.

Process is the "how" — the frameworks, meetings, documentation, workflows, and operational mechanics of getting work done.
Content is the "what" — the actual products, features, and experiences that deliver value to customers. It's the creative output that matters.

With the rise of AI, this insight has become more profound and urgent than ever before.

AI excels at exactly what our organizations have spent decades optimizing: executing processes, following rules, and automating repetitive tasks. As these capabilities are increasingly handled by AI, what remains uniquely valuable is human creativity, insight, and vision—the very "content" that Jobs spoke about.

Yet here's the paradox: Just as human creativity becomes our most critical differentiator, our organizations continue pushing us toward process orientation. Product teams spend their days in roadmap reviews, status updates, and framework applications rather than in creative exploration and customer discovery. We're strengthening the very muscle that AI is rapidly making obsolete while neglecting the creative capacity that makes us irreplaceable.

Consider the iPhone. It didn't emerge from a perfect roadmap review or a flawless OKR execution. It came from Jobs' obsession with the content—the experience, the interface, the feeling of holding the internet in your hand. He famously bypassed normal processes, creating a secretive, content-focused team that prioritized the creative vision over established procedures.

The most successful AI products aren't emerging from perfect PRD templates or flawlessly executed OKR processes. They're coming from teams that give themselves permission to explore, create, and iterate rapidly—teams that prioritize content over comfort.

For AI product leaders, this means:
1. Automating process work. Use AI to handle the processes that consume your creative energy. Let it draft your status reports, summarize meetings, and track metrics so you can focus on the creative work only humans can do.
2. Creating space for genuine creativity. Carve out significant time for exploration, ideation, and customer interaction. Your most valuable contribution isn't managing process—it's discovering the unexpected insights that lead to breakthrough products.
3. Rewarding content over process excellence. In a world where AI can execute processes flawlessly, we need to shift our reward systems toward valuing creative output, novel insights, and customer impact.

As AI increasingly handles the how, humans must focus on the what and why. The companies that thrive will be those that use AI to handle process work while unleashing human creativity to focus on content—the true source of value.