Rajiv Doshi

Digital marketing & eCommerce. Founder of Lamorinda Life. Helping businesses grow online.

[Rajiv Doshi @rajivdoshi]

@idanielroman Thank you. I haven’t sent any SMS yet, but I’m collecting phone numbers and opt-ins now so it’s set up for the future. For people who sign up through ads, phone numbers and SMS consent are collected in an optional welcome survey.

[Rajiv Doshi @rajivdoshi]

@HoodyAndShorts @taylorgangis Congratulations and excited for everything that is yet to come!

[Rajiv Doshi @rajivdoshi]

@TJLarkin23 @MediaKing I’m reaching out to current advertisers to discuss advertising opportunities in my welcome series. I’d like to send them a dedicated email with local offers and perks that can help offset my advertising expenses. Could be worth exploring the offer wall too.

[Rajiv Doshi @rajivdoshi]

@SMBjourney That’s great! I’m planning to host my first Dinner Club on March 18 and hoping for 30 sign ups. They suggested announcing it about two weeks before. Did you promote yours earlier than that? Also curious what you priced yours at?

[Rajiv Doshi @rajivdoshi]

@MrJacobEspi I’d love to see it too.

[Rajiv Doshi @rajivdoshi]

@SMBjourney Some of my best ideas come late on a Friday night!

[Rajiv Doshi @rajivdoshi]

@itsjohnapolinar My personal favorite is KC Daily from @NickHageman3 https://t.co/dQezdhvJLQ

[Rajiv Doshi @rajivdoshi]

@localblake Following. This is also on my to-do list.

I like what Cypress Digest is doing here and collecting leads. https://t.co/0wfI3gmfYK

[Rajiv Doshi @rajivdoshi]

@SMBjourney In e-commerce, we used a sunset (re-engagement) flow to win back unengaged subs before removing them from regular sends. They’d still get big moments like Black Friday, helping protect deliverability without losing reach.

Haven’t set this up for my local newsletter yet.

[Rajiv Doshi @rajivdoshi]

@itsjohnapolinar I hope it went well. I’m sure it did. I’d love to see a photo!

[Rajiv Doshi @rajivdoshi]

@MikeyPesto @beehiiv Love this approach! Curious, what are some examples you’ve tested that didn’t pass the poll?

[Rajiv Doshi @rajivdoshi]

@La_Bonne_InfoLR @STORUP1 @MikeyPesto @TJLarkin23 @_andrewtsmith It integrates with the beehiiv website builder, but that’s it. All event data is manually entered by me, which is pretty time-consuming. Would love to find a way to automate it.

[Rajiv Doshi @rajivdoshi]

@La_Bonne_InfoLR @STORUP1 @MikeyPesto @TJLarkin23 @_andrewtsmith Similar to you, I focus on being comprehensive because it was missing locally. I list ~25–50 events weekly. A few months in, I became known for events and now provide listings to a local print magazine. I use Elfsight to manage the calendar on the website.

[Rajiv Doshi @rajivdoshi]

@HoodyAndShorts @TJLarkin23 This makes sense at a larger scale, but for most local and small businesses it’s different.
They have limited resources and other priorities. Tools can help. But people’s attention is finite, and they still value and trust content from independent sources.

[Rajiv Doshi @rajivdoshi]

@BrianMSkinner @MikeyPesto Not in the club yet, but an SF meetup could definitely accelerate the timeline 😄

[Rajiv Doshi @rajivdoshi]

@HoodyAndShorts Sweatshirts are all the rage for kids right now. My 12-year-old and all her friends are obsessed with Dandy Worldwide, Edikted, White Fox, etc.

[Rajiv Doshi @rajivdoshi]

@CreatingJas Congrats on 2025! If anyone can hit that goal, it’s you, especially with your new focus. Thanks for sharing your journey with the rest of us. I’m building a local newsletter too and this is super inspiring.

[Rajiv Doshi @rajivdoshi]

@MikeyPesto Curious how you monetized early on. $2,500 per month at 1K subs isn’t doable with ads alone. I know you advocate for diverse revenue channels. What brought in most of the revenue?