Robert Derow

Managing Director and Partner @BCG

[Robert Derow @rderow]

Generative engines are changing the web: from SEO → GXO (Generative Experience Optimization). 🚀 Brands must optimize for answers, not just keywords. Discoverability is shifting from searching → being found.

🔗 https://t.co/fTKlhnGZhy
#AI #GXO #DigitalMarketing

[Rohan Paul @rohanpaul_ai]

OpenClaw + Meta Ray-Ban glasses.
This setup uses the Ray-Ban glasses' built-in camera for egocentric vision. Voice input triggers Gemini Live to interpret what the wearer sees, then routes tasks to OpenClaw, which then completed the purchase.

[Y Combinator @ycombinator]

Silmaril (@Silmarildev) is the first self-healing prompt injection defense.

It catches 2x more attacks 10x faster than leading defenses, and retrains continuously to protect your full AI stack, including agents like Claude Code and OpenClaw.

Congrats on the launch, @aumup001 and @EduardoVel36291!

https://t.co/uq6sS4jG5i

[Mark Gadala-Maria @markgadala]

This story is actually insane:

• dude drops $2000 on a DJI robot vacuum like a lunatic
• refuses to use the normal app like a peasant
• Sammy Azdoufal fires up Claude to crack the API so he can drive it with an xbox controller
• Claude delivers the goods
• pulls an auth token from their servers, connects successfully
• except the system thinks he controls 7000 vacuums
• checks again
• yep, seven thousand
• DJI built authentication with zero device ownership verification
• any valid token works for any unit on the planet
• Sammy now has eyes inside homes across 24 countries
• live vacuum camera feeds everywhere
• full floor plans from the mapping data
• some guy in germany eating cereal at 3am, unaware his roomba is snitching
• one API call away from being the most informed burglar in history
• all he wanted was to steer his vacuum with a joystick
• does the right thing and reports it
• DJI fixes it in two days
• back to normal life with his stupidly expensive floor cleaner
• IoT companies stay undefeated at shipping garbage security

[Jesse Genet @jessegenet]

Boom. Got my @openclaw fully using @amazon and my life will never be the same 📦🌎📦

[Justine Moore @venturetwins]

Google just shipped professional product photoshoots in a tool called Pomelli.

You upload a single product image, pick the type of shoot you want, and get a full campaign (with image and video).

Watch me test it on Built bars 👇

[Robert Derow @rderow]

The future of discoverability = SEO + AI 🤝🤖
Here’s how to win in generative search 👇
https://t.co/EsOmpSCzwx

[Robert Derow @rderow]

Will AI become the ultimate car-sales advisor? 🤖🚗 BCG says yes—and the winners could see +20% growth. Full insights 👉
https://t.co/8RacwH8HtM

[Robert Derow @rderow]

Search engines take you to the web. AI engines bring the web to you. #AEO #GEO #GXO

[Jacob Bank @jebank]

Our marketing team is just me and ~40 AI agents.

I finally got around to putting them into an "org chart", and it's actually really cool to see!

Plus, laying them out this way by sub-function (social media, blog, email, community, partners, etc) has given me a bunch of ideas of other agents I want to build.

If you're interested in the full version (and the templates/screenshots for each agent), let me know and I'll send it over to you.

[Google @Google]

Starting today in the U.S., you can try clothes on virtually in Labs. 👕

Say you see a great shirt, but you’re not sure if it’s right for you. Use our new try on tool to upload a picture of yourself and get a feel for what the product might look like on *you.*

[Robert Derow @rderow]

The Future of Discoverability https://t.co/tj1k11bYo1 via @BCG
Optimizing for Search Engines (SEO), Answer/Generative Engines (AEO/GEO), and the Generative Experience (GXO). Understanding how search engines and answer engines are shaping the future of discoverability.

[Sam Altman @sama]

today we launch deep research, our next agent.

this is like a superpower; experts on demand!

it can go use the internet, do complex research and reasoning, and give you back a report.

it is really good, and can do tasks that would take hours/days and cost hundreds of dollars.

[Robert Derow @rderow]

OpenAI announces a search engine called SearchGPT; Alphabet shares dip https://t.co/EYl1dM3pIT

[Robert Derow @rderow]

After years of uncertainty, Google says it wont deprecate cookies in Chrome https://t.co/fK46GIpPOL

[Robert Derow @rderow]

"You have to start with the customer experience and work back to the technology" - Steve Jobs https://t.co/DvKAmmk3ts

[Dividend Growth Investor @DividendGrowth]

The Best of Charlie Munger

[Robert Derow @rderow]

GenAI will enable genuine personalization and a multitude of asset variations that drive efficiency and foster growth, rather than merely relying on modest cost savings.

[Robert Derow @rderow]

While GenAI can indeed reduce costs in creative briefing and production, its true potential lies in generating increased output and accelerating time to market. GenAI in creative unlocks the AI capabilities that have been present in media for quite some time.

[Robert Derow @rderow]

As Sam Altman and others have suggested, GenAI is unlikely to result in a decrease in developers; instead, it will lead to the creation of more code. The same principle applies to the marketing and creative aspects.