Richard Johnson

Sports Marketing // Ex Man Utd, Ineos Grenadiers, New Balance, Social Chain

[Richard Johnson @richjohnno]

@kanekallaway 🙋‍♂️doing it for sports marketing would slap

[Richard Johnson @richjohnno]

@jordan_ross_8F AY

[Richard Johnson @richjohnno]

@jordan_ross_8F OS

[Richard Johnson @richjohnno]

@jordan_ross_8F OS

[Richard Johnson @richjohnno]

@levelsio @marclou @rrhoover Question - when you say "charge money from day 1. free users give you nothing but support tickets" - I'm launching an industry tool in the coming weeks, you recommend a free user tier or just cut out completely?

[Richard Johnson @richjohnno]

@blaiklockBP @IKEAUK a) your upset over a fake advert
b) Yes of course it happens

Stop being so paranoid, sensitive and touch some grass

[Richard Johnson @richjohnno]

@cattybk YES have been saying this. Its the "optimisation theatre" for me - peoples whoop telling them to go to bed at 8pm - your convinced the tech is good for you and likely not even following the advice

[Richard Johnson @richjohnno]

@mattepstein @alexgoughcooper Launch

[Richard Johnson @richjohnno]

If you want one of the best views of @TheOpen at Portrush head to the 16th teebox viewing platform.

You can see the approach shots and putts of hole 7, the tee shot of hole 8 and the full tee shot and flight of hole 16.

Awesome

[Richard Johnson @richjohnno]

@george__mack High Toad thinking

[Richard Johnson @richjohnno]

@businessbarista B2B storytelling for founders and ceos the sports industry

[British Cycling @BritishCycling]

🥹 We’re not crying, you are!

Thank you, @MarkCavendish.

[Lloyds Tour of Britain @TourofBritain]

Hats off to Stevie Williams for an incredible stage win, but the big question in our second episode of On The Line is...

Peak up or peak down? 🤔

#TourOfBritain | @LloydsBank | @BritishCycling

[Lloyds Tour of Britain @TourofBritain]

👀 Blink and you'll miss them...

There's nothing like being On The Line, so we thought it was about time we turned the cameras onto the fans that make this race so special!

#TourOfBritain | @LloydsBank

[Richard Johnson @richjohnno]

@franmillar @rapha Good luck Fran! You'll do an immense job

[Richard Johnson @richjohnno]

But it shouldn't be the driving force. I think we're turning a corner once again to more intentional creative within sports.

[Richard Johnson @richjohnno]

This classic Reebok campaign walked so Nike could run.

“I was going to buy a new pair of Reebok boots. But my friends talked me into buying fireworks instead. What’s it called? Peer group pressure?”
Andy Cole, Chip Shop Assistant, Nottingham, England.

[Richard Johnson @richjohnno]

These campaigns show another route to the 'inspiration for everyone' filter which seems to have become default in sports marketing.

The by-product of that approach contributes to vaguely similar output.

Inspiring is the natural byproduct of sports marketing...