Riz Zaheer

Founding GTM @heyparkerdotai | ex-@Databricks

[Jimmy slagle @jimmyslagl]

https://t.co/hwUqCThqqW

[Riz Zaheer @rizvisions]

@alexgoughcooper

[Alex Cooper @alexgoughcooper]

Today we’re releasing to the most complete ad creative brain on the internet.

Drop it into Claude Code, connect the Parker MCP and you've got a living, self-improving brain tailored for your brand. It includes:

- 170+ docs of real creative strategy
- API access to the Meta ad account, organic TikTok, customer reviews and ad comments
- API access to public ad libraries Meta ad library with AI tagging and sort by impressions
- An idea bank that refreshes weekly
- And it self-improves every time your team uses ChatGPT/Claude

Only available with the Parker MCP.

We’re offering a free month trial of Parker for anyone to give this a try this risk-free. Who’s interested?

[Riz Zaheer @rizvisions]

@ademylmzr @alexgoughcooper

[Riz Zaheer @rizvisions]

A partner at Y Combinator explained why AI is failing most companies and it's the best way I've heard it put:

Using AI right now is like hiring a team of geniuses who have no idea how your company works. Brilliant, but they can't actually help you.

Because the AI knows nothing about your brand, your customers, what's worked, what's flopped. So it hands you the same generic answer it gives everyone else. That's why your ChatGPT sounds like everybody else's.

MIT studied 300 companies last year; 95% got basically zero return on AI. Not because the tech is bad. Because they dropped a genius into their business and never told it how the business runs.

The fix isn't a better tool or a perfect prompt. It's context. Feed it your best content, your brand voice, your customer reviews, your sales calls, everything stuck in your team's heads. Same AI everyone else has, completely different results.

It was never about having the best AI. It's about being the one who actually knows how to use it.

https://t.co/PtLo8MLUeF

[Tom Blomfield @t_blom]

Imagine replacing 90% of your employees with a team of geniuses who have no idea how your company operates.

Total chaos. Nothing works.

That’s what AI feels like today.

The missing piece is extracting all the domain knowledge from people’s heads and providing that as structured context to the models.

[Riz Zaheer @rizvisions]

@JackHenryPaxton Give me a recipe for banana bread make no mistakes

[Riz Zaheer @rizvisions]

The Meta MCP is the most hyped thing in marketing right now.

It also has one massive blind spot that makes half its answers garbage.

What it does: you connect your ad account to Claude or ChatGPT and just talk to your data → what’s working, what’s dying, where your money’s going, etc.

But here’s what nobody’s saying out loud:

The MCP can read your numbers. It CANNOT watch your ads.

It’s pulling text and metrics through an API; it has never actually seen a single video in your account.

So when it tells you your hook rate tanked, it has no idea what’s in the first 3 seconds that made people scroll.

It’s literally diagnosing a patient it’s never looked at.

And it gets worse: ask it a vague question and it’ll straight up invent a reason your ad failed.

Confident, specific, completely made up. Because it’s guessing at a video it literally cannot see.

So the answer right now isn’t MCP or nothing. It’s layering:

→ use the MCP to talk to your numbers
→ use a tool that actually watches your creative frame by frame for the part the MCP is blind to

That combo is the unlock. Most people are only running with one of them.

[Riz Zaheer @rizvisions]

Two years ago AI couldn’t write a decent ad to save its life.

Now it’s running creative strategy for billion dollar brands.

I’m the founding GTM hire at a 10-person AI startup @heyparkerdotai - which means I get to watch it happen up close.

Here’s what I’m going to show you:

Every day I’m in the trenches figuring out how this stuff actually works.

What’s real. What’s hype. How a tiny team uses AI to punch way above its weight.

Most people talking about AI online have never been inside the room.
I have.

So this account is everything I’m seeing on the front lines:

→ why ChatGPT gives everyone the same generic garbage
→ the MCP explosion rewiring how AI connects to ad platforms
→ how lean teams do what used to take 50 people

Some of this I know like the back of my hand.

A lot of it I’m figuring out as I go, and we’ll learn it together.

If you work at a brand, run an agency, do creative, or just want to know where AI is actually heading, you’re in the right place.

Follow for more…

[Riz Zaheer @rizvisions]

@MarcusMilione Spot on. Have to know the rules in order to break them.

[Riz Zaheer @rizvisions]

@Eric_Erins “luxurious one bedroom with breath taking views of the lake” and it’ll be $4k/m

[Riz Zaheer @rizvisions]

@jgreyfriend https://t.co/900lt2ma4J

[Riz Zaheer @rizvisions]

Banks will suffer the same fate as Blockbusters

[Riz Zaheer @rizvisions]

@kevinwhinnery @karpathy this is so funny

[Riz Zaheer @rizvisions]

@aspidoff @ankurnagpal Half the appeal of info is coaching + accountability + community and not the actual content.

[Riz Zaheer @rizvisions]

@freddyfvng God bless the hustle

[Riz Zaheer @rizvisions]

@freddyfvng @adapty Best in the game. IRL > URLs

[Riz Zaheer @rizvisions]

@JDHipHopSince84 @KicksFinder @Swatch Is there hope? Looks like ton of people still. Police seem to have made themselves clear. Why is everyone still hanging out? Worth coming back?

Surprised crowd still this big we got escorted out of mall from the other side by Nordstrom.

[Riz Zaheer @rizvisions]

@JDHipHopSince84 @KicksFinder @Swatch Is there hope? Police seem to have made themselves clear. Why is everyone still hanging out? Worth coming back?

[Riz Zaheer @rizvisions]

@JDHipHopSince84 @KicksFinder @Swatch Is this rn?

[Riz Zaheer @rizvisions]

@ashen_one Are you at Oak Brook? What’s the situation? Heard they’re not letting people line up until 7am.

[Riz Zaheer @rizvisions]

@thedanielokon @alexgoughcooper @thedanielokon Happy to do a deep dive on the platform with you and answer any questions you may have. I know I suggested a demo a couple of months ago, but we’ve pushed a ton of cool updates since then. Game to set some time up for next week?