Roberto Fernández

Paid Social Leader en @T2Omedia. Ex Cadena Ser. #MIBers Además: cocina, deporte, montaña 😀

[Roberto Fernández @rober_fdez]

@movistar_es llevo 2 meses intentando devolver un smartphone que llegó a mi casa sin que lo pidiera y me mandáis de la tienda al 1004 y así ya casi 60 días. Me dais solución, por favor?

[Roberto Fernández @rober_fdez]

@danielpearson Yes!

[Maurice Rahmey @mrahmey]

New iOS 14 update from Facebook:

If a web purchase event is included in the top 8 events WITHOUT 4 value sets, Purchase Value (ROAS) reporting will not include events for users that have opted out of the Apple prompt on FB/IG on that device.

[Tony Christensen 🧱 @tonydoesads]

Updated iOS14 info from @andrewfoxwell 🙌

https://t.co/1fxqrlmt8c

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

We audited the Facebook campaign work of a lot of agencies this year. Here are some things we saw.

👀👇

[Social Savannah @social_savannah]

3 Metrics You Need To Remove From Your Facebook Dashboard RIGHT NOW!

The #1 mistake you can make when optimizing and scaling your Facebook ads is looking at CPC, cost per 1000 impressions (CPM), and Facebook’s “Relevance Score” to make decisions.

[Social Savannah @social_savannah]

#TikTokAdsTip

Once you start running ads, TikTok will tell you if your target CPA bid is too low, and by how much you should raise your bid in order to increase ad delivery.

I guess I gotta bump my bid by 30 cents!

So far, TikTok ad performance has been at my target CPA.

[Roberto Fernández @rober_fdez]

Confirmado, #CBO no será obligatorio en las campañas de #Facebook. No obstante, recomendación sigue siendo mantenerlo....https://t.co/TukGmQx7c9

[Stacked Marketer @stackedmarketer]

1️⃣ Let FB’s algo do all your work: $23.5k rev at 2.76x ROAS.

2️⃣ Google releases complete details about the $340M for SMB advertisers.

3️⃣ Report shows CPCs on major platforms down by 20% to 50%.

👉

https://t.co/aB2kIXClfL

[Social Savannah @social_savannah]

Trying to scale your Facebook ads to spend $10K a day? Don't use audience targeting.

The algorithm knows based off of your pixel data who is best to serve your ads to. You are better off getting out of your own way and opting for completely broad targeting.

I'll show you 👇

[Mark William @immarkwilliam]

Like going to the grocery store, it's crucial to keep a checklist of what to do when launching your ads.

Our team goes through a 34-item checklist when launching ads.

This includes going through the checklist twice.

It's a must if you want to maintain quality media buying. 👍

[t2ó ONE @t2o_one]

🔶¡Atención voluntari@s y personas que necesiten una mano! Estamos colaborando con @Rastreator en esta genial iniciativa. Tanto si necesitas, como si quieres ofrecer ayuda, ¡esta es tu web! 👇

#COVIDー19 #VoluntariosCodVid #voluntariado #coronavirus

[112 Comunidad de Madrid @112cmadrid]

Así no Madrid. Así no.
Es #LaPedriza a las 11:30h. Nos pasa la imagen #AgentesForestalesCM

Es necesario abandonar las áreas recreativas de la Sierra.

Por favor #quedateencasa
#CoronavirusEspaña
#CoronavirusMadrid
#ASEM112
#Madrid112

[Roberto Fernández @rober_fdez]

Lo mejor que he leído sobre la plataforma en mucho tiempo --_> Facebook Advertising Decoded in 15 Minutes by James Chadwick in @BttrMarketing https://t.co/QzmHhFZn1v

[Shane Cicero @ShaneCicero]

Just wow. Loved the indepth on Machine learning and that FB was designed for the long game, not the brands "digging for dollars". If you are a DTC marketer, this is a must read:
Facebook Advertising Decoded in 15 Minutes by James Chadwick in @BttrMarketing https://t.co/QsCwCmIXX1

[Elliott Brand @ElliottBrand]

Last year, @Shoelace ran over 10,000 retargeting campaigns ⚡️

This week, we shared some of the learnings we gathered along the way. We think it will help merchants with all levels of experience make better use of their time and retargeting dollars.

Thread for highlights 👇

[Andrew Foxwell 🦊 @andrewfoxwell]

Had the pleasure of speaking with my good friend, Molly Pittman(Team Traffic/Smart Marketer) about CBO this morning and one of the things she shared was starting your campaigns with creative that is already winning (IE: great creative & copy with solid social proof).

[Roberto Fernández @rober_fdez]

@Palezaun @EduGozalo @marcos_nieto7 Enhorabuena chicos!

[Roberto Fernández @rober_fdez]

Advertisers seeing dwindling results with Facebook’s 1% Lookalike Audiences https://t.co/4gq9ZGCOxM vía @marketingland

[Roberto Fernández @rober_fdez]

@AlvarManzanares Feliz año Álvaro!!